Volume 16–1.pdf

I n this age of technology, you might think that newer would be better.
It often is. After all, you may be planning to spend thousands of dollars on
the newest, most effective publishing tools modern technology has to offer.
But when it comes to typefaces, the opposite is often true. Because the
principles of art, design and reader comprehension that go into creating
outstanding typefaces haven't changed all that much since Gutenberg.
What has changed is the technology used to reproduce those faces. And
that's one area no one understands better than Linotype, the world's leading
manufacturer and distributor of typefaces.
Since 1886, we've been setting the standards for type design (and type
reproduction, with systems like our Linotronic® laser imagesetters).
Now, we're using our exper-
tise to create true PostScript®
versions of the type designs
from our world-renowned
collection.
We've already produced
more than 300 PostScript
typefaces. And we're adding
more every day.
If you've been led to believe
that all PostScript typefaces
are the same, or been tempted
by the companies selling inex-
pensive versions, just remem-
ber: No matter how good your
The Linotype Type Library", the world's most prestigious,
contains more than 2,000 outstanding type designs,
including the original Helvetica,' Optima,® Palatino®
and Univers'
publishing system, or how good your design, your final product can only be as
good as the type you put into it.
For more information, call Linotype toll-free 1-800-426-7705. In Canada
call 416-890-1809.
Linotype
Helvetica. Linotype, Linotronic, Optima, Palatino, The Linotype Type Library and Univers are trademarks of Linotype AG and/or its subsidiaries. PostScript is a registered trademark of Adobe Systems Incorporated,
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