Volume 16–1.pdf

This is the fifth in a series of Herb
Lubalin International Student
Design Competitions to be sponsored
by International Typeface
Corporation, to honor and perpetuate
the memory of Herb Lubalin,
internationally famed graphic
designer, a founder and principal
of ITC, editor of U&/c, teacher, and
concerned citizen of the world.
The theme of this competition is
the price of illiteracy as expressed
by Edward M. Gottschall, Editor,
U&lc.
Who can enter?
Undergraduate, graduate or special
students of bona fide art or
graphic design schools or departments
any place in the world.
Employees (and their families) of
Esselte AB and its subsidiaries are
not eligible to participate.
The Jury:
Burton Kramer
Woody Pirtle
Nancy Rice
Herbert Spencer
James Cross
Prizes:
First Prize: The Herb
Lubalin Medal and $5,000.
Second Prize: $2,500.
Eight Third Prizes: $500 Each.
Certificates will be issued for all
pieces selected for inclusion in the
exhibition which will be held in
the ITC Center in New York, in the
Fall of 1989.A selection of the
winning pieces will be featured in
a future issue of U&lc.
Entry Form Please type or print neatly
Name of Entrant
Entrant's complete home mailing address
Medium (ink, silk screen, etc.) Size
Typeface
(ACallforEntries)
illiteracy
the price
School Instructor
School's complete mailing address
School certification:
Each entrant must submit a note
from the school on the school's
letterhead certifying that the
entrant is a student.
Entry/hanging fees:
None.
Format:
Format is at the artist's/designer's
choice—an advertisement, booklet,
poster, blotter, game, sculpture,
three-dimensional piece, or 35mm
color slides or reproduction quality
photographic prints of them—
all are acceptable so long as the
mandatory copy is included.
Illiteracy—The Price
Entries larger than 3' x 4' (.915 by
122m) or heavier than 15 lbs. (6.8
kg) are not acceptable, but 35mm
color slides or photographic prints
of them will be accepted, as will
VHS (NTSC format) video and
16mm film. Photographic entries
should be shot against a black
background. Typeset, calligraphic,
and handlettered reading matter
are all acceptable. All entries must
be able to withstand handling by
exhibit personnel, jurors, and
press photographers.
Copy:
The statement that appears in the
box, below, including the headline
and signature, must appear in
each piece submitted. The copy
may be set in English or a language
of the designer's choice.
Artist/designer
releases:
Artwork submitted to this competition
cannot be returned. Students
should make copies of their
entries if they want a record of
them. By submitting work, you are
granting permission for ITC to use
the art for publication in U&lc and
for publicity for the exhibition.
The artist/designer will receive
proper credit for any piece that is
reproduced.
Deadline for entries:
All entries must be received by
May 12, 1989.
Illiteracy is an evil weed. Its roots spread and fasten onto and poison many aspects of
a person's life and degrade the society that fails to eradicate it. Most obviously it
denies its victims many of the aesthetic pleasures that enrich life. It makes a meaning.
ful, productive education virtually impossible and may lead to limited job opportunities,
to frustration, depression, despair. Its flowers may range from personal misery to
crime—to crimes against innocent people as well as against an uncaring society. The
time to permanently uproot and eliminate the weed of illiteracy from the garden of
human affairs is long overdue. The price of ignoring it is far greater than the cost of
weeding it out.
Edward Gottschall
Entry form:
Please attach a copy of the entry
form to the back of each submission.
Attach the right edge of the
form only, as it will be removed by
ITC prior to the judging. For small
pieces, slides and sculptures,
place an identification number on
both the piece and entry form.
Where to send your
entry:
Illiteracy—The Price
ITC Center, 2 Hammarskjold Plaza
New York, NY 10017, USA
Mailing/shipping:
Costs to be borne by entrant.
Please use protective mailers to
ensure that artwork does not
arrive damaged. Airport deliveries
will not be accepted.
Postage/customs
requirements:
Please be sure the postage is adequate
and that your package has
the proper customs information
and forms so that it will leave your
country and be properly received
in the United States. The phrase
"Material for Contest. No Commer-
cial Value!' on the package normally
will expedite it through customs.
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