Volume 16–1.pdf

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ITC American Typewriter Light Italic, Medium Italic, and Bold Italic, in addition to previously released roman and condensed designs are only available from licensed ITC Subscribers. These Subscribers are authorized to reproduce, manufacture, and offer for sale these and other ITC typefaces shown in this issue. This license is your guarantee of authenticity: CZ itz These new type - LICENSED faces will be available on or after February 20, 1989, depending on each manufacturer's release schedule. New from ITC American Some thing sjust go together: movies and pop- corn, Tupperware and macaroni, hot summer nights and convertible cars - roman and italic type. Typefaces need both roman and italic counterparts to be complete. In fact, with both they are more than complete; a classic example of the total being equal to more than the sum of its parts. ITC American Typewriter, when first released, was lacking in these two most logical counterparts. It had romans, but no italic designs. For over 14 years ITC American Type- writer was forced to journey through its typo- graphic life without an italic companion. As a result, typographers have been limited in their ability to create variety, structure and empha- sis in their work. In addition they have had no family contrast to the romans' homespun feel. Good news! ITC American Typewriter Italic has just been released. Over many years ITC has received a steady stream of requests to add the missing italics to the ITC American Typewriter family. We delayed in this introduction for several reasons: many of us at ITC felt that it would be impossible to draw cursive designs that would successfully complement the existing roman variants; we did not want to overburden our Subscribers with the production of new film masters for phototype fonts, and because it would be exceptionally difficult to find a designer who could successfully build on the original ITC American Typewriter designs of Joel Kaden and the late Tony Stan. Give enough time, apply enough tenacity, and generally the right things will happen: phototype gave way to digital technology (which inherently provides for more flexible font production), Ed Benguiat became intrigued with creating the italics for our "Typewriter" family - and all the while the requests kept coming in. Once the project was finally confirmed, Ed Benguiat became the obvious, and most logical choice as the designer. After several months, the much needed italics for ITC American Typewriter were complete. The results are a series of true cursive designs, which meld perfectly with the already available members of the family. Now ITC American Typewriter is complete. ypeuriteritattc
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Page 11 and 12: Raul Julia, "Threepenny Opera: . Ge
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Page 17 and 18: 332 DEUTSCHER SUCH- UND STEINDRUCKE
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Page 21 and 22: Herb Lubalin International Student
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Page 29 and 30: Excellence in typography is the res
Page 31 and 32: A critical review of the past 100 y
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Page 35 and 36: Tschichold. This is ironic, conside
Page 37 and 38: The New Typography Crosses the Ocea
Page 39 and 40: adventurous spirit. He wasn't going
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Page 43 and 44: 46 While designing this magazine co
Page 45 and 46: CONCERTGEBOUVI, ammadi dinsdag 6 ju
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Page 51 and 52: ♦ "Nova" Folding Rollator is a co
Page 53 and 54: Award-winning design inside and out
Page 55 and 56: The Letraset Graphic Design Softwar
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Page 61 and 62: Productivity is improved simply by
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Page 67 and 68: ALL LANGUAGES TRANSLATIONS & TYPE I
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