Volume 16–1.pdf

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#1024
Typographic Communications Today
by Edward Gottschall
If you want to see and understand today's
many typographic design styles, how they
evolved, and where they are headed, this
book is for you. It is a critical review of the
past hundred years of design all over the
world. With over 900 large size illustra-
tions, more than 500 in full color, it shows
as well as tells about design trends and
their significance. Numerous quotations
by first-rate designers make this a treasury
of the best and most provocative thinking
about the hows and whys of typographic
design. Full alphabets of more than 200 of
the twentieth century typefaces are shown,
and a major section is devoted to the effects
of today's computer and laser technologies
on what designers can do and how they can
work. For a summary of the book, see the
color section in the center of this issue
of U&Ic.
256 pages. 103/4 x 14 ,141900+ illustrations, 500+ in full
color. Hardcover.
#1024.
Through June 30th, U.S./Canada price, $55.00.
Outside U.S./Canada, $62.00.
#1028
Label Designs
Edited by Lisa Walker and Steve Blount
"If you can visually say a food product tastes
good without ever using the words, that's it.
You're home. If you feel as if you want to
pick the product up and take a bit of it,
wrapper and all, you've really done something:"
So writes designer Primo Angeli in
one of five designer essays up front in this
unusual book. Unusual because it is so
much more than a classified collection of
the best labels in large sizes and full color.
That it is too, but the designer essays
(by Primo Angeli, Milton Glaser, Stephen
and Stuart Berni, John Diefenbach, and
R. Kim Finley) and the thoughtful introductions
to the sections give one food for
the mind as well as the eyes. The sections,
by the way, are food, snacks, gourmet,
material products, beverages, wines, liquor
and beer, health and beauty, consumer
goods, media products. There are indexes
of products, clients, designer firms,
designers and subjects. Selections are international.
More than 200 design firms are
represented.
256 pages. 9 114 x 12 ,141 Over 450 color illustrations.
Hardcover.
#1028.
U.S./Canada price, $49.95.
Outside U.S. /Canada, $57.00.
#1027
British Design and Art Direction 1988
Edited by Edward Booth-Clibborn
A wonderful idea source for American
designers who have been overexposed to
their peers in the United States and Canada.
This British Annual offers a fresh,
bright, exciting and effective way of designing
ads, packages, books, and a wide variety
of collateral material for print and TV.
It also looks at the best and brightest copy
for all media, radio included. A stimulating
book, especially because it shows you so
much you haven't seen before, as well as a
marvelous idea resource.
In a foreword to an earlier edition the
reader is advised to "study it, not to copy
or imitate, but to learn what a free mind,
given a bit of luck and a good chart, can
produce:' Enjoyable as well as most
helpful.
576 pages. 8'/8x 11 ,121800+ illustrations, most in full
color. Hardcover.
#1027.
U.S./Canada price, $69.00.
Outside U.S./Canada, $76.00.
#1031
Graphis Poster 89
Edited by B. Martin Pedersen
A U&lc BookShop mail order exclusive.
Thanks to TV there has been a decline in
the commercial use of posters in recent
years, but not a decline in their graphic
quality. If anything, today's posters are
fresher and more innovative and Graphis
Poster 89 reflects this direction.
Many graphic designers feel that the
poster is the ultimate expression of their
art. Graphis Poster 89—the only international
annual of poster art—spotlights the
best of this year's efforts by designers,
illustrators and photographers from
around the world.
The 1989 collection has been chosen
from thousands of entries sent from the
world over—including Japan and Eastern
Europe and are represented in the categories
of advertising, culture, and society.
The introduction to this year's annual has
been provided by Ivan Chermayeff, one of
the world's most honored and respected
designers.
256 pages. 9,12 x 12" Over 375 full color illustrations.
Hardcover.
#1031.
U.S./Canada price, $65.00.
Outside U.S./Canada, 118 Swiss francs.