Volume 16–1.pdf

TYPOGRAPHIC
COMMUNICATIONS TODAY
51 Poster for Hiroshima Appeals, 1983.
Yusaku Kamekura. Japan.
52 Promotional calendar for an advertising
agency. 1934. Valery Akopov. Vasily
Dyakonov. USSR.
SKIA A BILI feldE
VJABI ()NCI NAD NISOU
1961-1981
54 Exhibition poster, 20 Years of the
Museum of Glass and Fancy Jewelry. The
shape of the figure evokes both a twisted
metal strip and a drop of melted glass.
The axial composition of the text aims
to suggest the shape of an historical
glass goblet. Jan Solpera, 1981.
Czechoslovakia.
57 Typo portrait of Vincent Van Gogh.
Evocative of Van Gogh's The Starry Night .
Vaclav Kucera. Czechoslovakia.
52
55 Poster for the Pori Jazz Festival, 1987.
Errki Ruuhinen. Finland.
58 Magazine cover. Oldrich Hlaysa,
1970. Czechoslovakia.
53 U&Ic spread, The Wright Stuff. "An
attention-getting headline used with
typefaces that were chosen to complement
the art" B. Martin Pedersen. USA.
SEMioTicssmIoTICSEMiomic.smIoTICS
s E MIOTICSEMIOII T s E m I o TICS
S EMI° T z c s EMI° TICSEMIOT I c sEmiocICS
S E mioxiCS EMIDTICSEMIOTICS Erni° TI CS
S E M i o T I C SEMIOTIOSEMIDTIOSE m i o IICS
S EM. 0T ICSEMIOTICSEMIOTICI SEM I 0 T C S
S E, TOT ICSEMIOTIC S E MIOTIOSEMI 0 .1 o 5
sr ml 0 IICSEMIOII es E M IOTICSEmio Timm s
E m IoTICSEMIDTI cs s m IoTICSEMioTI c s
5 E M IOTICSEMIO Tie sE m IOTIOSEMIDTI C s
E MIOTICSEMI 0 TIcSsm IOC ICSEMIOTIC
S E MIDTICSE IT1I o x i CS Em z o I I C SEMIOTICS
S EMIOTICSE MT° TIC SE M10 TIC S EMIOTICS
S EMIOTICS E m I 0 ° I OSEM IDTICSEMICITICS
S EMI° __C s e m i 0 T ICSEM I 0 2 I c S E MIOTICS
SEMIOTICsE m IOTIOSEMIO TIC sEM IOTICS
SEMI° T I c s E m I 0 TIOSEMIO T I c s e IR I 0TICS
SEMIOII C s E m / oTICSEMIO° I C 5 E M IOTICS
S EMIOM
_Iesern I o TICSEMio csEMIDTICS
sEMIOTicscm o m IcsEmi o T I °SEM IOTICS
S EMIOTICSE M ID TIC SE MIsT I C S EMIOTICS
S EMIOTIOSEM lox CSEm o T CSEMIOTICS
S E MIOTICSEM / DT c SE Io T IOSEMIOTICS
s E m IOTICSEMIOT I r so TIC TICSEMIOTIC s
EMIOTICSEMIOTICs e RI I OTICSEMIOT I c s
ssmIC TICSEMIOII C 5 E M IOTICSEMICI TI s
II
S E MT o TI CSEMIDTICS EMIOTIOSEM Io T ICS
S E RiToTI CSEMIDTICSEMIDTIOSE M I o T ICS
S EM Io T ICS EMIOTICSEMIOTICS Em. 0 TI CS
S EMI° T C 5 E MIOTICSEMIOTIC 5 e H I CI TICS
SEMI° TIC 5El!) IOTICSEM/CITI Cs e m IOT ICS
SEMICIT Ic s e m I 0 TICSEMICIT les e MI0 TICS
59
56 A poster for Semiotica, a journal on
semiotics by Mouton publishers. The
Hague. Jurriaan Schrofer. Holland.
59 In a fun-with-type exercise, U&Ic art
director Bob Farber created a series of
designs for the March 1983 issue. Editor
Ed Gottschall wrote the copy after seeing
the designs. Two of the pages are shown
here, ITC Tiffany is used on the left-
hand page and ITC Barcelona* on the
right. USA.
orlIci, !CC :ra iota+, Nana .ro lull Of carves as 6'.e
oripal of Inc symbol. The symPol.todap 'Ivor:se/Po the ward.and.-Birt.once
upon a ante, our language was ASS dirt, test con .rise. fn certain eirciin,
stanres.orne used Ow expression -amines se antterally this ',venlig -glad
by ttnelf and."This mouthful as' represented by spore. and linu,onsciaat
people .6r. and the orpressitol tightened to thr mord .ampersand.- The car,.
Saluted phrase not only became an effIrtent. ilmotion-oriented symbol but a
Pain' fnadnatiaa for tYPnface aasiyners.The range of ampersand design,
runs the gam,. fro streamlined to highly ornate.Ed Br nguiat conned tu,
sands for ITC Barcelona. Both are gracc1111 050 nanny curvilinear
ViSlfe art director Nob Farber thaw tha.altentata or mart al:banns awe far
, pgga . rhai it so opaapjal, hrjust enlarged it, &ens.ea it, like Joseph
mony co ■ct,,. and let it Pool fore rot., ro odoOn . .
HEADER: ITC MODERN NO. 216 LIGHT