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February 2004 Vol 6 - Issue 2
February....the month that you often wish wasn't there....too cold to do much outside and your
customers often feel the same and stay home. With our 2004 project business, Herb N Ewe, it was finally
time to hear back from the bank. We had put together a great business plan and were hoping to get them to
up the credit line and refinance the current note at a lower rate (currently at 9.5%).. Unfortunately, all they'd
offer was to refinance the loan but we still haven't heard how much they'd lower the rate. So what do you do
when the powers that be, rain on your parade? It's time for a serious regrouping to find out if you can work
your way out of the hole and get some passion back for the business.
Not easy. I spend a lot of time putting together press releases to promote the new cafe' dinners and
classes. Now we've got to scrape together the money to add all the herbs, spices and supplies that are part
of the new look. And I play cheerleader to keep Barb on track when she gets glum. (Every business needs
a cheerleader for times like this....but a cheerleader with ideas...not just a happy face that says "it'll all work
out."
We're starting to get reservations for "Chocolate Weekend"....the dinner menu's been set and the
press releases have started. I've found places to order the unusual chocolates for the tasting class and I
know we can bring in a good crowd if we get enough press out. And we've started posting the future dinners
on the site to encourage early planning. We've also changed the class policy to require money up front with