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U.S.-Korea Free Trade Agreement: Potential Economy-wide ... - USITC

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provisions would allow <strong>Korea</strong>n automakers to reduce costs without relocating overseas. 485<br />

The decision to locate or expand passenger vehicle production in foreign markets, however,<br />

is based on a number of factors other than preferential tariff rates on finished vehicles and<br />

vehicle parts, including the volume of sales in the foreign market, exchange rates, transport<br />

costs, the desire to design and produce vehicles locally to be more responsive to consumer<br />

preferences, availability of parts and components, and political considerations.<br />

Views of Interested Parties<br />

In his testimony before the Commission, Mr. Stephen Biegun, vice president, International<br />

Government Affairs of Ford Motor Co. expressed Ford’s opposition to the FTA. He noted<br />

that Ford has been operating in <strong>Korea</strong> since 1995, and despite 12 years of investment and<br />

effort, Ford currently has one remaining dealership in <strong>Korea</strong> and sells just 1,700 vehicles in<br />

<strong>Korea</strong> each year, compared to approximately 1,400 Hyundai and Kia dealers. Mr. Biegun<br />

stated that 96 percent of the vehicles sold in <strong>Korea</strong> are built in <strong>Korea</strong>, and that this “would<br />

be impossible to sustain without the active intervention of the <strong>Korea</strong>n government.” 486 Mr.<br />

Biegun stated that the1995 and 1998 MOUs were intended to reduce NTBs and increase<br />

market access, but were not successful. 487<br />

With respect to safety and environmental regulations, Mr. Biegun stated that <strong>Korea</strong>n<br />

regulations are “nontransparent and out of sync with international standards,” 488 and while<br />

noting that these regulations also bear a cost to <strong>Korea</strong>n domestic automakers, said the cost<br />

is proportionately much higher for importers because they must amortize the cost across a<br />

much smaller amount of sales. According to Mr. Biegun, meeting new safety and<br />

environmental regulations “can be so costly as to destroy the business case to remain in the<br />

<strong>Korea</strong>n market.” 489 Mr. Biegun stated his company's disappointment that the burden of proof<br />

with respect to trade remedy will continue to lie with U.S. companies, and that the 25 percent<br />

U.S. truck tariff was not included as part of the snapback provisions. Mr. Biegun added that<br />

the agreement will merely provide temporary relief from current NTBs, and that new NTBs<br />

will arise in the future. 490 He noted that the U.S.-based exporters would, from a business case<br />

perspective, take the small volume exceptions that are specified for each of the NTBs.<br />

At the Commission's hearing, Mr. Biegun expanded on a number of the issues brought out<br />

in his testimony. He noted that importers tend to import higher cost vehicles into the <strong>Korea</strong>n<br />

market because they bring a higher margin that can more easily bear the expenses that come<br />

from unique <strong>Korea</strong>n design requirements, shipping costs, tariffs, and other costs, and also<br />

because consumers of luxury vehicles are less price sensitive. On the subject of NTBs, Mr.<br />

Biegun said that two of the currently most onerous standards—OBD II and K-ULEV—were<br />

addressed, and said that “there is some convergence to the U.S. standards.” 491 However, he<br />

noted that while the FTA addressed the current environment, this is an ever changing<br />

industry and that each new model of vehicle presents an “opportunity for decisions that can<br />

485 Ibid.<br />

486 Biegun, testimony before the <strong>USITC</strong>, June 20, 2007, 209.<br />

487 Ibid., 210.<br />

488 Ibid.<br />

489 Ibid., 211.<br />

490 Biegun, “United States International <strong>Trade</strong> Commission's Hearing” written submission to the <strong>USITC</strong>,<br />

June 20, 2007.<br />

491 Biegun, testimony before the <strong>USITC</strong>, June 20, 2007, 239.<br />

3-85

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