Securitas AB Annual Report 2005

Strategy and organization
How we consolidate
our shared corporate culture
The glue that holds together Securitas’ decentralized
organization – an organization that continues to grow
through specialization and segmentation – is a strong
corporate culture. It is a culture distinguished by responsibility,
ownership, entrepreneurship and what we call
the Securitas Model.
All of Securitas’ employees take responsibility for
their customers and their businesses. This responsibility
is made clear through systematic performance measurement
and evaluation. Employees’ ownership is tied to
responsibility for both problems and successes in the
business, but also to incentive programs that give them
a personal stake in Securitas’ fi nancial development.
Responsibility and ownership foster a large proportion
of personal entrepreneurship, which is nurtured through
extensive decentralization.
The Securitas Model and its components are the main
tools to shape managers into leaders and culture bearers.
It serves as a guide at all levels, so that work is done in the
right order and in the right way. It has proven successful
in all our operations and everywhere the Group operates.
The model convey values and priorities with the help of
clear and simple tools that create a shared language,
approach and behaviors – basically, that shape Securitas’
culture as an organization of profi table growth.
Tools for success
The model is based on Securitas’ values: Integrity,
Vigilance and Helpfulness. The second step is the application
of the market matrix – the essential knowledge
that every customer is different and requires an individual
solution. The third step is the awareness that the value
chain gives Securitas’ employees the right tools for
sales, organization and day-to-day interactions with the
customer. The fourth step stresses the need for a fl at and
specialized organization, closeness to the customer and
managers entrusted to make their own decisions in harmony
with customers. The fi fth step is fi nancial control
and use of Securitas’ Six Fingers, a model that places
emphasis on understanding of the key factors that infl uence
results rather than the results themselves. The sixth
step is risk management, a fundamental competence for
the entire Group, which is incorporated into all of its decision-making
processes. The seventh step focuses on
the industry and the limits and opportunities that relationships
with other players entail. The last two steps in
the Securitas Model are of a more sweeping nature; it is
important that the model is applied in the right order and
step by step. Lastly, all work must refl ect the realization
that true success is created by people. With the right
competence, individual employees can make a difference.
The Securitas Model
Step by step
People make
the difference
True success is created by people. This is why each and every
individual plays a prominent role at Securitas. With the right
competence, you don’t have to make things complicated, but
can work in a simple, fl exible and responsive way. A manager
at Securitas is a role model to his or her employees and is
prepared to be there to help and explain whenever needed.
This is how people grow and create value together.
The tools take time and energy to implement. This must be
done step by step. The fi rst step is to build a simple and transparent
organization. Here it is important to implement Six Fingers
so that everyone can understand how the business develops.
Step two is to focus on existing business operations, while the
third step is when we enter new customer segments and new
services. This results in increased organic growth and maturity
in the organization. It is also an opportunity for acquisitions
that can expand or complement operations. Acquisitions make
it necessary to re-think the organization and structure once
again. Which brings us back to step one.
The industry
The world in which we operate sets the boundaries for us.
Consequently, we want to be a part of and take responsibility
for the development of the security industry. By infl uencing
and cooperating with customer organizations, trade organizations,
unions, public authorities and police, we change the
conditions for the industry and create opportunities for new
services and markets. An important part of this development
is to raise standards and wages within the industry in order to
secure access to qualifi ed and well-trained staff.
20 SECURITAS 2005