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Securitas AB Annual Report 2005

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Introduction – Our values and our history<br />

Our values are the foundation of our operations<br />

<strong>Securitas</strong> is its people – 217,000 employees, men and women, in more than 20 countries.<br />

Our job is to protect homes, workplaces and society with the same integrity, vigilance and<br />

helpfulness no matter where in the world we operate. <strong>Securitas</strong>’ values serve as our shared<br />

foundation, uniting us in professionalism and building trust with customers.<br />

<strong>Securitas</strong>’ transformation from a Swedish guarding<br />

company to a world leader in security has entailed the<br />

creation of a global corporate culture for a business<br />

focused on security. The main purpose of this culture is<br />

to develop competent, specialized employees and qualifi<br />

ed professionals whose role is to make society safer<br />

for everyone. Our success is ultimately measured by<br />

the trust we earn in our communities.<br />

Our corporate culture is built on values that help to<br />

shape a long-term fi nancially successful enterprise by<br />

creating value for customers, employees and shareholders.<br />

They are summarized in three words: Integrity,<br />

Vigilance and Helpfulness.<br />

■ Integrity. A <strong>Securitas</strong> employee is honest and therefore<br />

trusted to work unsupervised on the customer’s<br />

premises and with valuables. <strong>Securitas</strong> never compromises<br />

in its demand for integrity. Integrity also<br />

includes openly expressing one’s opinion, reporting<br />

improprieties and not withholding information.<br />

■ Vigilance. Professionalism entails seeing, hearing and<br />

evaluating, and a <strong>Securitas</strong> employee is always attentive.<br />

Professionals develop an intuition that helps us to<br />

notice things that others don’t. Their vigilance is needed<br />

in order to stay aware of potential risks or incidents<br />

that are taking place on our customers’ premises.<br />

■ Helpfulness. When needed, a <strong>Securitas</strong> employee will<br />

lend assistance, even if it isn’t directly related to his or<br />

her job. A <strong>Securitas</strong> employee will always help if an<br />

incident occurs that requires intervention, as part of an<br />

ongoing effort to make life safer.<br />

Professionalism builds trust<br />

Taking responsibility for other people’s property and<br />

handling large sums of money every day requires that<br />

employees respect and support our ethical philosophy.<br />

The overriding concern at <strong>Securitas</strong> has been and is to<br />

continuously raise service quality by developing the<br />

competence of employees through a level of professionalism<br />

unmatched in the industry. This builds trust,<br />

which gives our customers confi dence and leads to more<br />

assignments and better profi tability.<br />

Back in 1958, <strong>Securitas</strong>, in a fi rst for the industry,<br />

published the document “Basic Values for Guards,”<br />

which explains the demands we as employees place on<br />

ourselves in performing our duties. Building on these<br />

norms, we have developed a platform of values and an<br />

extensive program of education and training in every<br />

aspect of the profession. Another key document is<br />

“Basic Values for Employees of <strong>Securitas</strong>,” which is<br />

an important element in the company’s code of ethics.<br />

The primary focus of all our work is the customer.<br />

We must respect the individual wishes of the customer<br />

while taking into consideration various situations and<br />

the individual’s roots in various economic, social and religious<br />

cultures. Secondly, we have to provide customers<br />

with value. Our professionalism makes us effi cient, so<br />

we can give the customer competitive added value while<br />

also ensuring good profi tability for ourselves. Thirdly,<br />

we take responsibility. Our employees are responsible<br />

for their jobs and performance and for <strong>Securitas</strong>’ results.<br />

Fourthly, we follow up. We evaluate, correct and move<br />

on, better than we were before.<br />

A trademark for our values<br />

<strong>Securitas</strong>’ trademark unites employees in a collaborative<br />

effort to do a good job, whereby we develop personally<br />

and as a company. In our daily work, the three red dots<br />

in the trademark remind us of our core values – Integrity,<br />

Vigilance and Helpfulness – which are, and will remain,<br />

the foundation of <strong>Securitas</strong>’ operations.<br />

6 SECURITAS <strong>2005</strong>

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