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Securitas AB Annual Report 2005

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In <strong>2005</strong>, all branch managers in the USA took part in a comprehensive training program focusing on fi nance, sales and human resources<br />

development. In November, branch offi cers in the New York/New Jersey region took part in one of these training sessions in Parsippany,<br />

New Jersey. Training branch offi cers is central to the organization and plays an important part in the development of its operations.<br />

In <strong>2005</strong>, extensive training programs were carried out to<br />

increase competence in our local organizations. All managers<br />

at branch offi ces participated in fi nance, sales, and<br />

human resource development training.<br />

The division also has a broad and ambitious training<br />

program in preparation for and during assignments as<br />

well as specialized training. <strong>Securitas</strong> Online Academy<br />

provides on-line training. New courses have also been<br />

developed to refi ne certain services and meet new regulatory<br />

requirements.<br />

Having recruited and developed our staff, the next<br />

step is to keep them. This is important in order to maintain<br />

and develop a high level of service and expertise.<br />

To achieve this, there are a number of different incentive<br />

systems in place to reward high performance. The division<br />

also strives to create career paths that provide opportunities<br />

for personal and professional development.<br />

Markets and customers<br />

The total market for security services in the USA is<br />

worth approximately MSEK 106,000. The market witnessed<br />

a temporary surge after the events on September<br />

11, 2001, but then fell back considerably. Over the last<br />

few years, however, there has been a stabilization of the<br />

market, which has started to grow again.<br />

In <strong>2005</strong>, the market grew some 4 percent, compared<br />

to 3 percent growth the previous year. The U.S. market<br />

is characterized by tough competition and is primarily<br />

price driven for permanent guarding services. In contrast<br />

to Europe, mobile services are unusual in the USA.<br />

The majority of security offi cers work for one customer<br />

at a time.<br />

Sales and market shares<br />

Country<br />

Sales<br />

MSEK<br />

Sales<br />

MLOC<br />

Market<br />

share, %<br />

USA 20,257 2,684 19<br />

Canada 1,122 179 17<br />

Mexico 237 341 2<br />

Total 21,616 17<br />

Market position<br />

<strong>Securitas</strong> is the market leader in the USA, with a market<br />

share of 19 percent. The division has approximately<br />

100,000 security offi cers and has wide coverage of geographical<br />

regions and business segments in the USA.<br />

There are only three large nationwide security<br />

companies in the USA, namely <strong>Securitas</strong>, followed by<br />

Wackenhut and AlliedBarton. The latter was formed<br />

in 2004 through the merger of Allied and Barton.<br />

In addition, the U.S. Federal Government has emerged<br />

as a big player in the market since it took over airport<br />

security in the wake of the attacks of September 11, 2001.<br />

Approximately 50,000 guards are federally employed.<br />

The federal share of the market for guarding services<br />

has grown by more than 10 percent annually for the past<br />

two years, which is more than twice the average market<br />

growth.<br />

For historical reasons, <strong>Securitas</strong> has a weaker position in<br />

the fast-growing market for government related security<br />

services, and thus has not been able to grow fully in line<br />

with the market in <strong>2005</strong>. <strong>Securitas</strong> aims to strengthen the<br />

division’s offering to the government market.<br />

The remaining security industry is very fragmented,<br />

with over 13,000 companies, mostly local companies<br />

with no national ambitions or operations. <strong>Securitas</strong><br />

expects the consolidation in the industry to continue.<br />

The U.S. market’s fi ve leading players, MUSD<br />

Companies Sales<br />

Branch<br />

offi ces Employees<br />

Security Services USA<br />

Market<br />

share, %<br />

<strong>Securitas</strong> 2,684 650 102,780 19<br />

Wackenhut 1,500 120 38,000 11<br />

AlliedBarton 1,099 79 37,000 8<br />

Akal Security 1,000 50 12,000 7<br />

Guardsmark 509 155 18,500 4<br />

Total 49<br />

The fi ve largest security companies in the USA have a total market share of 49 percent.<br />

Source: <strong>Securitas</strong> and Security Magazine.com<br />

SECURITAS <strong>2005</strong> 45

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