THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

· Since May 1998 in Berlin, Germany, Metro Cinevision is bringing
30-second ghostlike 3D ads that appear to float outside subway
trains. The subway riders are considered prime captive viewers'
target.
· The first ads have started appearing at eye level in public
lavatories, taking advantage of another kind of captive market.
· With government cuts to education, more and more universities
are cutting costs by marketing their students to corporations. When a
Stanford University computer course is given in the Hewlett Packard
auditorium of the Bill Gates Computer Science Building, has the
medium become the message? University campuses are also a main
target for Cycle Stops Displays, an Ottawa-based company that
provides free bicycle stands for campuses with me condition that
they are adorned with eye-level ad panels. The University of Guelph
has been the first to accept these racks.
· In 1995, the US Supreme Court ruled that a colour can become a
registered trademark. Pepsi's next global marketing campaign called
'Project Blue' includes registering a shade of royal blue as a patented
colour and a $50 million production for the first ad filmed in space in
co-operation with the Russian space station Mir. Pepsi is also
considering a giant permanent satellite billboard in space visible
around the world as soon as the technology becomes affordable.
· Sounds can now also be patented. MGM has trademarked its
'lion's roar', NBC its 'three chimes', and Harley Davidson filed a
petition on the 'hog call' or the sound of a '45-degree V-twin single
crankpin motor'.
· The James Bond movie Tomorrow Never Dies refined the concept of
'global integrated film promotions' by marketing the movie and a