THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

Two important studies on Sustainability - Beyond the Limit and the
Global Business Network's 'Sustainability'- have shown that both a
value shift and technological shifts will be needed concurrently. After
evaluating and modelling in detail the relationships between global
resources, population, industrial output and pollution, the authors
concluded:
The potential for technological innovations only buys time - there is
still a collapse, but it is delayed until the middle of the twenty-first
century. Radical behavioural and attitudinal changes are explored
too, but it turns out that these alone are not enough either - there is
still a crash in the mid twenty-first century. It is only when both these
kinds of changes are applied together that a crash is avoided.
It is precisely such a combination, which is in fact already
happening today.
1. The Value Shift Wave
'First they ignore you;
Then they ridicule you;
Then they attack you;
Then you win.'
Mahatma Gandhi
The most detailed data set about changes in values over the past 20
years relates to the US. But there are preliminary indications that this
process is in fact going on in the entire Western world, and possibly
even globally.
Paul Ray has carried out the largest up-to-date surveys of the
changes in values over the past 20 years. These surveys covered
scientific samples of 100,000 Americans, and were further refined