THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

knew each other. Ah of this was true even as they represented only
I% or 2% of the population in their time, compared to 24% that the
Cultural Creative subculture represents today. So whenever the
socio-political reality of these trends finally sinks in, we can expect a
much swifter shift than when Modernism was born.
‘Green’ and ‘Integrative’ Cultural Creatives
Ray goes on by distinguishing between two types of Cultural
Creatives: the 'Green' Cultural Clreatives and the 'Core' ones.
· Green Cultural Creatives (13% or 24 million in the US) are
concerned with the environment and social concerns from a secular
viewpoint. They tend to be activists in the public arena. They focus
on solving problems 'out there' and are less interested in personal
change.
· Core Cultural Creatives (10.6% or 20 million in Ray's survey) have
both personal evolution and green values. They are seriously
engaged in psychology, spiritual life, self-actualisation, selfexpression.
They enjoy mastering new ideas and are concerned
socially and interested in ecological sustainability. Two out of three
Core Cultural Creatives are women, and explain the importance of
'women's issues' in contemporary debates.
The Cultural Creatives: A global shift?
No detailed survey similar to Paul Ray's has covered the entire globe.
However, in September 1997 the secretariat of the European Union
used Ray's values questionnaire identifying Cultural Creatives in its
monthly Euro-Barometer survey of all 15 nations (800 interviews per
country) and found to its surprise that the percentage of Cultural
Creatives is as high in Europe as in the US.