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THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

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Two reasons converge to create that impression of isolation: there is<br />

no organisation that identifies them; - there is no media mirror.<br />

No Organisation<br />

One of the main reasons for its relative invisibility is that this<br />

subculture has not spawned a mass political party, a mass religious<br />

movement, or even a separately identifiable publication market.<br />

Cultural Creatives are by definition eclectics who pick and choose as<br />

their interests lead them, from mainstream to marginal publications,<br />

national as well as foreign. So there is no place or group where they<br />

can actually meet and be counted.<br />

No Mirror<br />

Even more important, the mass media and the political debate, our<br />

mirrors in society, are still completely immersed in the Modernist<br />

subculture, and almost exclusively reflect that viewpoint. Whenever<br />

they refer to the sub- culture of the Cultural Creatives, they tend to<br />

present as typical a caricature of the whole group: the marginal fringe<br />

of 'New Agers', who represent less than 2% of the population (four<br />

million adults). So even when this is reflected, the majority of the 44<br />

million Cultural Creatives do not recognise themselves in this image<br />

either.<br />

This invisibility - even to the members themselves - may be the<br />

most unusual feature of this new subculture.<br />

When Modernism came into fashion from the Renaissance<br />

onwards, the 'Modernizers' knew very well that they were a<br />

movement. Erasmus of Rotterdam and the French Encyclopaedists<br />

had the media of their respective times focusing on every one of their<br />

doings. They were known as a movement by others, and they also

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