THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

two-for-one early dining discount. Or a cinema could accept up to
90% in C$D during matinees because the marginal dollar cost once it
projects a film is, in fact, zero for additional customers as long as
seats are available.)
The C$Ds are issued to non-profit organisations who provide
services to the community, and who pay their volunteers with them.
One important feature of the Minneapolis approach is that after a
CBD has been redeemed in a business, it disappears (in this respect
C$Ds are similar to frequent-flyer miles or discount coupons). New
C$Ds are then issued to reward new community service. This limits
the problems that can arise in decisions of quantities of money to be
issued, given that they automatically self-destruct after each use.
Advantage of the dual currency approach
This design enables people who have more time and less money to
fully participate in the economy (as with TimeDollars). It is also very
effective marketing, because it increases new customer traffic and
loyalty without having to cannibalise their normal dollar-based
clients.
It is really a win-win for the entire community, as shown for each
type of stakeholder.
For participating businesses
From the participating businesses' viewpoint, there is one
significant advantage even beyond those already mentioned:
customer loyalty and the label of good 'community supporter'.
Businesses gain clients they would not gain without this system, and
they still make a dollar profit on each transaction (because the dollar