01.07.2013 Views

THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

THE FUTURE OF MONEY Bernard A. Lietaer - library.uniteddiversity ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

In Open Finance, the financial institutions that will be the winners<br />

are those that have positioned themselves to transfer value on the<br />

Net, instead of just national currencies. For example, the capacity to<br />

handle non-traditional currencies smoothly, as a complement in<br />

payment systems to the national currencies, will be a major plus.<br />

Payment systems that try to deal exclusively with national currencies<br />

will be at a structural disadvantage. For instance, how about sending<br />

an e-mail to your daughter stranded in a foreign country, with an<br />

attachment of some dollars and some frequent-flyer miles for her to<br />

buy an airline ticket home? How about paying for something on the<br />

Net with a mixture of dollars and corporate scrip or complementary<br />

currency? Cendant is already using mixed payments of dollars and<br />

its own 'net Market Cash', like Tesco with its Clubcard credits.<br />

Similarly, the first dual-currency smart cards for payments in a mix<br />

of dollars and complementary currency were being tested in<br />

Minneapolis in 1997 (as will be shown in Chapter 7). All this may<br />

sound strange to the habitual ways of thinking by today's established<br />

market leaders. But as Eric Hoffer put it: 'In times of change, those<br />

who are ready to learn will inherit the world, while those who<br />

believe they know will be marvellously prepared to deal with a<br />

world that has ceased to exist.'<br />

Wisdom in the information Age?<br />

The coming of the Information Age does not just entail positive<br />

consequences. The one certainty it heralds is change. Resisting the<br />

change has proved to make the shift even more traumatic in the long<br />

run. The cost structure in favour of the Net is so overwhelming that<br />

the wave will be irresistible. It will also go global much faster than<br />

was the case of the Industrial Revolution.<br />

It is important to remember that information-as-resource is only a<br />

raw material, the equivalent of a sack of coal during the early<br />

Industrial Age. It becomes truly useful only when it is transformed

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!