ACADEMIC CATALOG - Purdue University Calumet

MGMT 412 MONEY AND CAPITAL MARKETS
(Class 3, Cr. 3)
Prerequisite: MGMT 310 and ECON 252
General subject matter in the financial behavior of households,
corporations, the federal government, and financial
institutions such as commercial banks, savings and loan associations,
life insurance companies, and finance companies.
Emphasis is on interaction of these sectors in the determination
of various interest rates in recent years.
MGMT 416 INFORMATION
SYSTEMS CONTROL AND AUDIT
(Class 3, Cr. 3)
Prerequisite: MGMT 311
The study of information systems (IS) control and audit. IS
auditing assesses whether computer systems safeguard assets,
maintain data integrity and facilitate the implementation of
the goals of the organization. The reason why companies
control and audit computer systems, the nature and purposes
of the information systems audit function and the overall
approach to a systems audit will be studied.
MGMT 421 PROMOTION MANAGEMENT
(Class 3, Cr. 3)
Prerequisite: MGMT 324 or MGMT 224
Promotions Management integrates Advertising, Public
Relations and Publicity, Personal Selling and Sales Promotion
as the overall promotional mix. Various communication
methods and tools are treated as variables for use alone or
in combination to communicate attributes of products and
services to the customer.
MGMT 422 INTERNATIONAL MARKETING
(Class 3, Cr. 3)
Prerequisite: MGMT 324
This course explores the opportunities in global markets and
examines the challenges of global marketing. Emphasis is
placed on the strategic implications of competition in various
country markets.
MGMT 424 CONSUMER BEHAVIOR
(Class 3, Cr. 3)
Prerequisite: MGMT 324 or MGMT 224
An analysis of the environmental, social and psychological
factors which influence an individual's buying decisions. The
course covers how individual consumers are identified, motivated,
and evaluated for use in various marketing activities.
Emphasis is placed on the business approach for identifying
the consumer's decision-making process.
MGMT 425 MARKETING PLANNING AND RESEARCH
(Class 3, Cr. 3)
Prerequisite: MGMT 324 or MGMT 225
The management of the marketing research function in
industrial firms. Emphasis on market research and information
systems for planning and control.
MGMT 426 RETAILING
(Class 3, Cr. 3)
Prerequisite: MGMT 324 or MGMT 224
Functions of a retail establishment are examined. The topics
covered include retail operations planning; buyer behavior,
store design, location, and layout; organizing and staffing the
retail firm; merchandise management; pricing concepts and
strategies; promotion; credit; financial management; and a
discussion of the future of retailing. Emphasis is given to significant
developments taking place in the major environments
of retailing to include social, economic, technological,
and legal aspects.
MGMT 427 SALES MANAGEMENT
(Class 3, Cr. 3)
Prerequisite: MGMT 324 or MGMT 224
Organization, management, and operation of the sales force.
Examines the recruitment, selection, and processing of the
sales force; motivation; forecasting; sales department budgeting;
and performance evaluation. Emphasis is given to the
management of an outside sales force and its activities.
MGMT 428 ADVERTISING MANAGEMENT
(Class 3, Cr. 3)
Prerequisite: MGMT 421
Provides an understanding and evaluation of the advertising
function within the modern business environment. Covers
history; advertising and the promotional mix; the advertising
as a vital communication tool.
MGMT 429 ADVERTISING CAMPAIGNS
(Class 3, Cr. 3)
Prerequisite: MGMT 428
Emphasizes the preparation of a complete advertising campaign
for a business or non-profit organization. The student will be
able to integrate marketing research and segmentation, media,
and promotion plans, strategy, creative, and presentation in a
unified campaign to serve a local or national organization.
MGMT 440 MANAGEMENT OF FINANCIAL INSTITUTIONS
(Class 3, Cr. 3)
Prerequisite: MGMT 310
Management and policy topics providing insight on the internal
operating procedures, and problems of financial institutions.
Principles of loan analysis and the role of financial
institutions in the capital markets are studies with an emphasis
on commercial bank management.
MGMT 441 FUTURES AND OPTIONS
(Class 3, Cr. 3)
Prerequisite: MGMT 310
Characteristics of futures and options and their relationship to
stocks, bonds, and other financial assets. The determination
of futures and options prices and how they are used for hedging
and immunization purposes.
MGMT 442 PERSONAL FINANCE
(Class 3, Cr. 3)
Credit only for ONE of the following: ECON 240, MGMT
240, OR MGMT 442. Lectures and discussion on problems
of managing one's personal finances. Covers budgeting; use
of and cost of credit; life and property insurance; income and
estate taxation; housing; wills, trusts and estate planning;
saving and investments. Not available for credit towards economics
and business economics concentrations.
MGMT 443 FUNDAMENTALS OF INVESTMENTS
(Class 3, Cr. 3)
Prerequisite: MGMT 310
Operations of the markets in which securities are traded, and
investment alternatives are studied. Theory and application of
security valuation and portfolio selection techniques are examined
with emphasis upon evaluation of investment performance.
MGMT 448 REAL ESTATE PRINCIPLES
(Class 3, Cr. 3)
Prerequisite: MGMT 310
The course focuses on the key aspects of negotiation,
acquisition, and financing of real estate. Other topics include
amortization, renovation, restoration management and
depreciation of real estate assets.
Course Descriptions
Course Descriptions
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