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Boxoffice-January.10.1953

: January Sidney

: January Sidney Samuelson's Unit Returns to Allied Fold NEW YORK— Sidney Samuelson has returned to the National Allied fold. The colorful general manager of Allied Independent Theatre Owners of Eastern Pennsylvania has settled his differences with the national organization, and the regional unit, suspended in June 1951 for non-payment of dues, has been reinstated in time for the National Allied board meeting Sunday (11 1 in New Orleans, when arbitration will be a principal topic. This was made known Monday (5) through the following statement issued from the headquarters here of Wilbur Snaper, national president: "Wilbur Snaper, president of National Allied, and Sidney Samuelson, president of Allied Independent Theatre Owners of Eastern Pennsylvania, jointly announced today that eastern Pennsylvania Allied has resumed full activity in National Allied." LEADERS ARE NONCOMMITAL Both Snaper and Samuelson declined to comment on the statement. Snaper said it spoke for itself. Samuelson said he would not enlarge on it. Botii had been asked if the return of the national organization to a militant attitude toward trade practices had had anything to do with the return of the Samuelson unit to the fold. Pi'ior to the suspension. Samuelson had strongly opposed Allied cooperation with the Council of Motion Picture Organizations. The announcement of the suspension was made June 12, 1951, by Abram F. Myers, National Allied board chairman and general counsel. He ascribed it to non-payment of dues. The suspension was approved by the Allied members pursuant to secret action taken by the board at an earlier convention in Kansas City, Myers said. Samuelson, long a leader in National Allied affairs, had not attended the meeting, being in New York at a dinner honoring A. W. Schwalberg of Paramount, and no other representative of the unit he headed was present. It was the first defection in Allied ranks in many years. INDEPENDENT STAND TAKEN The eastern Pennsylvania unit took an independent stand on trade practices at a meeting in Philadelphia less than six months after announcement of its suspension. The stand was militant. Distributors were charged with favoring the circuits in selling top pictures for double billing, the unit complaining that the circuits had been allowed to split grosses between pictures, sold at 35 and 40 per cent, when double-billed, but that independents could not get the split deal. Samuelson was authorized to take up the matter with the distributors and to go to the Department of Justice if necessary. Forcing was also charged and condemned. The regional unit has gone its own way since then, except that Samuelson, though no longer having a national affiliation, attended several National Allied meetings and spoke against trade practices. Recently there have been several hints that differences would be patched up. Now the ranks are closed again. Sues for $1,500,000; Settles for $3,750 EVELETH. MINN.—William Crouse. owner of the two theatres here, has settled out of federal court for a reported $3,750 his $1,500,- 000 antitrust con.spiracy damage suit against major distributors and the Minnesota Amuse- which was on the present calendar ment Co., for trial. The $3,750 is said to represent expenses incurred in connection with the litigation up to the time of the settlement. Crouse charged clearance discrimination against his theatres and in favor of the two MAC houses in the adjoining town of Virginia, Minn. In dropping the suit, Crouse conceded that his Eveleth theatres are not entitled to play day and date with the MAC hou.ses in Virginia as he had contended in his complaint. Six More Months Granted For Warners Splitup WASHINGTON—Warner Bros, on Friday 1 2) was granted six additional months in which to complete theatre divestitures required under the consent decree, in an extension by the Justice Department certain to receive the necessary ratification by the New York statutory court. Warners had completed divestitui'-e of only about half the theatres which it was supposed dispose of by January 4, and now gets until July 6. A Justice Department spokesman explained that there is nothing to indicate Warners W'ill not meet the April 4 deadline for separation of production and distribution from exhibition, under the terms of the con- .sent decree which gave the company 27 months to complete divorcement. Paul Webster Is Named Republic Midwest Head NEW YORK—Paul Webster, formerly Des Moines branch manager for Republic, has been named to the new post of sales manager of the midwestern district by James R. Grainger, executive vice-president and director of sales. Webster will make his headquarters at the home office, but will handle the Chicago. Milwaukee, Minneapolis. Kansas City, Omaha. Des Moines and St. Louis branches. AA Billings Increase $200,000 in November NEW YORK— Allied Artists' bilUngs for November 1952 approximated $200,000 more than for the corresponding period in 1951. according to M. R. Goldstein, vice-president and general sales manager. November was the first month in the 13- week "Goldstein Month" sales campaign, which will be concluded the end of January. In the A/ewsree/s Movietone News, No. 3: Newsreel review of 1952; the big story, headline news; disasters; beauty on parade. News of the Doy, No. 237: Symposium of 1952. Poramount News, No. 40: Detroit wins pro title; stage to screen—Shirley Booth repeats hit; busy days before inaugurotion; Koreo—hours of good cheer; rescue from French liner. Universal News, No. 427: 1952—^ig yeor in sports — horse racing, boxing, boseboll, footboll, basketball, auto racing, boot racing, the Olympics. Worner Pathe News, No. 42. Bowl games; blast In Japan; France plans showing new jet fighter; miniature horses; Egypt welcomes Libyan king. Movietone News, No. 4: Churchill here for talks with Ike & Truman; 83rd Congress convenes with GOP in control; Red troops kill Berlin policeman; "Stars and Stripes Forever" premiere thrills Broaoway; star ski jumpers soar in Germony, Globe Trotters ploy crazy boll; Rose Bowl. News of Doy, No. 238: Churchill here to talk with Eisenhower; new Congress; Coronation robes; ski jump thriller; Bowl classics— Rose, Cotton, Orange (except New Orleans), Sugar (Atlanta & New Orleans locals). Poramount News, No. 41: Sports presentotion of Bowl games— 1953, Universal News, No. 428: Churchill is in U. S., 83rd Congress opens; dizzy divers; Rose Bowl game; Orange Bowl game; Cotton Bowl {Dallas), Sugar Bowl (New Orleans, Memphis, Atlanta.) Warner Pathe News, No. 43: Congress opens, Winnie' in U. S.; Germany— 120,000 mourn Berlin officer sloin by Reds; Korea—Hollywood stars give a show at front; Puerto Rico inaugurates its governor; Hawaii— Hawaiian kids ride a waterfall; Florida — Jesse the Elephont has a birthday; Sports—Australia wins the Davis cup, Sedgman beots Seixos, Mc- Gregor beats Trabert, Winners turn pro. American Newsreel, No. 548: Navy increases combot range; ringside view of ortist Chorleston Wilson at work in his Greenwich Villoge studio; Archie Moore, new world's light-heavyweight champion at his troining camp in St. Louis; Christmas all year round for family in Medford, Moss.; St. Philips in Harlem, New York City, now nation's largest Episcopal church. Telenews Digest, No. IB: Nostradamus—predictions for 1953; political news— Pinay's fall creates French crisis; Switzerlond—ski instructors in training; bosketball— "Pep" treotment for court stars; Mexico—new city built for Mexican university; handies —shodowgrophs shown by experts. Telenews Digest, No. 2A: New York—Churchill to visit Ike; Transport tieup; bus strike stalls New York; elephant antics. Baby Jumbo has birthday party; Pilot training novy shos giant centrifuge; Puerto Rico—new president inaugurated; Switzerland —dogs train for snow resuce work. Alexander Film Co. Holds National Sales Meeting COLORADO SPRINGS. COLO.—Alexander Film Co. field officials and sale.smen from virtually every state in the union convened in Colorado Springs last week for the firm's 1953 sales convention held January 5-9. Bulk of the convention was devoted to discussion of plans for Increased sales activity during the coming year. Major convention topics discussed included advancement and development in both production and distribution of theatre and television film commercials. The Alexander organization, in addition to serving some 27.000 clients throughout the nation with theatre screen advertising films, has produced television film advertising campaigns for some 400 of the country's leading manufacturers. The 1953 convention, which officially opens Alexander's 34th year as an advertising film producer-distributor, was climaxed by a banquet in honor of the Alexander brothers. J. Eton and Don M.. who. more than a third of a century ago, formed the Alexander Film Co. in Spokane. Wash. 26 BOXOFTICE : 10. 1953

a December Blue Ribbon Award Goes to 'Plymouth Adventure' By DOROTHY F. MARTIN lyjETRO-GOLDWYN-MAYER'S big Technicolor production depicting the hazardous sea voyage of the Pilgrim Fathers, "Plymouth Adventure." was the decisive winner of the BOXOFFICE Blue Ribbon Award in December. Under the personal supervision of Dore Schary. the company's production chief, every resource of the studio was used to bring this account of one of the great events of history to the screen. The picture stars Spencer Tracy in the role of the Mayflower's captain. Gene Tierney, Van Johnson and Leo Genn. which battery of thespians gives showmen a head start with exploitation factors. Clarence Brown provided a top directorial touch. Authenticity of sets and costumes and the thrilling scene of the storm at sea were mentioned again and again by members of the National Screen Council as votes mounted for this entry. All this was brought about by four years of careful research in preparation by Schary. Brown and the author of the screenplay. Helen Deutsch. Thus framed, the acting of the principals and supporting members of the cast, gives the exhibitor an offering w'hich will appeal to all segments of the public and in every situation. Reviewing "Plymouth Adventure" in its October 25 issue BOXOFFICE has this to say: ". . an engrossing, stirring and .suspenseful motion picture. Artistically and technically it is a magnificent job of filmmaking, loaded to the gunwales with praiseworthy factors, all of which can be merchandised to assure the profitable attendance the feature's excellence merits. The star-encrusted cast in itself should spell capacity business." This opinion has been substantiated in the weeks following by the first run reports from 17 cities with an average business of 124 per cent, well into the hit category. The best figures came from Minneapolis where "Plymouth Adventuie" scored 190 and in Kansas City where the take showed 175 at Loew's Midland. At the Liberty in Seattle the first run did 160 and Indianapolis and Los Angeles reported 140 per cent. BOX- OFTICE Review Digest records a 10 plus rating on the film. As reported in the Showmandiser section, showmen across the country have been quick to take advantage of the duplication in the title of the well known make of automobile and have effected tie-ups with agencies in Capt. Christovher Jones....Spencer Tracy Dorothy Bradford Gene Tierney John Alden Van Johnson William Bradford Leo Genn Priscilla Mulli7is Dawn Addams Coppin Lloyd Bridges William Brewster Barry Jones Gilbert Winslow John Dkhner The Cast Cortland, N.Y., Toledo, and other cities. In Auburn, N. Y., Plymouth-Chrysler dealers cooperated with exhibitor Joe DaSilva. using poster cards with stills in the center of their display windows and supplied a new Plymouth for street ballyhoo. A new car was placed on exhibit in front of the theatre during exhibition dates. DaSilva also gave away five jumbo turkeys with the co-operation of a local merchant to lucky ticket holders. Discounted student tickets were distributed through city and county schools in several towns. In St. Louis. Russ Bovim invited the Society of Mayflower Descendants to be his gue.'ts, thus garnering fine publicity through the local press. The theme lends itself to endless variations of these exploitation ideas, even though the Thanksgiving release date is now past. Quoted herewith are comments received from members of the National Screen Council with their ballots: "Plymouth Adventure" is outstanding— definite "must see." Not only for the beautiful Technicolor but for the authenticity of the sets and the historical accuracy. The .storm at sea is terrific!—Dorothy R. Shank, Radio Station WEBR, Buffalo. Story well done. Historic scenes impressive. Acting good. All so realistic the audience is inclined to forget it is a film.—Mrs. Volney W. Taylor, General Federation of "Women's Clubs, Brownsville, Tex. "Plymouth Adventure" rates award for good acting and color photography. Storm scenes are memorable.—Mark H. Alkire jr.. Commercial News, Danville, 111. Extraordinary combination; entertainment and education.—Wm. Lewin, A-V Guide. Maplewood, N.J. Tommy Ivo William Button Edward Wiiislow Lowell Gilmore Miles Standish Noel Drayton Mr. Weston Rhys Williams Mary Brewster Kathleen Lockhart Christopher ATartJn....Murray Matheson Greene John Dierkes John Carver PAtjL Cavanagh JOHN ALDEN (VAN JOHNSON) AND PRISCILLA MULLINS (DAWN ADDAMS) MEET ON BOARD THE FAMOUS MAVlHj..LI: .'ACT IS SIGNED BY THE PILGRIM LEADERS WHILE AT SEA GENE TIERNEY AND SPENCER TRACY DEPICT THE TRAGIC AND ILL-FATED LOVERS Production Chief Dore Schary Producer Dore Schary Director Clarence Brown Screenplay Helen Deutsch From the Novel by Ernest Gebler Music MiKLOS ROZSA Color by Technicolor: Director of Photography William Daniels, A.S.C. Production Staii Technicolor Color Consultant ..Henry Jaffa Art Directors Cedric Gibbons, Urie McCleary Recording Supervisor Douglas Shearer Costumes Walter Plunkett Makeup William Tuttle 4J This Award is Diven each month by the National Screen Council on the basis of outstandino merit and suitability for family entertainment. Council membership comprises motion oicture editors, radio (ilm commentators, and representatives of better film councils, civic and educational organizations. f^-^^'4