Boxoffice-May.12.156
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PHILADELPHIA<br />
\irithout rity." an Italian made film distributed<br />
locally by Sieg Horowitz, did a<br />
good first run business at the Vogue Theatre<br />
in its first Philadelphia showing. The<br />
p:i:i:ii> was exploited as the "story of a<br />
Niu:.' CiI" . . . The Dover. Del., chapter of<br />
i!u National Ass'n for Advancement of<br />
Coluifd People called a boycott by Negroes<br />
of two theatres in Dover, a drive-in south of<br />
town, and one each at Middletown and<br />
Smyrna. Bernard F^-isby. a member of the<br />
chapter's integration unit, claimed that the<br />
four theatres were segregated and the drivein<br />
made Negroes park their cars on one side.<br />
A spoke.^iman for the family owning the five<br />
theatres said there was "no segregation at<br />
the<br />
drive-in."<br />
James VV. Ercolani, a 19-year-old South<br />
Philadelphia youth, has been signed to a<br />
seven-year contract by Columbia Pictures on<br />
the strength of his photograph showing his<br />
good looks . . . Frank Colantuono. father of<br />
Lou. the Arcadia Theatre executive, was in<br />
Misericordia Hospital . Swan" at<br />
the Randolph here has taken a swan dive<br />
since opening day from the boxoffice receipts<br />
which had been expected. It is expected<br />
to do a landoffice business at the<br />
Alden Theatre, which is in the princess' home<br />
territory. East Falls. "To Catch a Thief"<br />
caught fire at the boxoffice at the theatre<br />
when it played there.<br />
believes that the city may not be able to<br />
pass such a local law without special enabling<br />
legislation from the state.<br />
Leo Barrett, who has operated the theatre<br />
in Ashley for many years, now is manager of<br />
the New Lyric in South Philadelphia. The<br />
owner is Leo Posel . Garman. local<br />
Paramount sales manager, was recuperating<br />
in Germantown Hospital . . . Severe w'inds<br />
completely demolished the Scavo brothers'<br />
Ideal Drive-In in Newton Lake. Rebuilding<br />
is to start immediately . . . Thi-ee score exhibitors<br />
and exchangemen attended a testimonial<br />
dinner to Frank Sculli at Remington Hotel<br />
in Wilkes-Barre. Sculli, longtime local representative<br />
for MGM. has been elevated to<br />
cover Philadelphia sales.<br />
The Savoy Theatre at Catasqua has been<br />
sold by William Humphries to Jack Green-<br />
bergs Northampton Theatre Co. . . . Perry<br />
Lessy has leased the Strand from Ray<br />
Schwartz Finance Co. is moving<br />
from Vine street to 1901 Market St. .<br />
Jim Forte, manager of Stanley Warner's<br />
Waverly Theatre, sold a goodwill packet of<br />
500 tickets to Sheffield Furniture & Carpet<br />
Co. The store will give away the tickets to<br />
customers . Kessler, manager of the<br />
SW Benn Theatre, has been running Saturday<br />
"Space Helmet Patrol" matinees for the<br />
kiddies.<br />
PLAN WIMIK OPENING—Adolph<br />
Zukor. chairman of the board of Paramount,<br />
and Jack Kruchtnian. ownor of the<br />
New Theatre, Baltimore, which has been<br />
selected as one of the first 12 theatres in<br />
the world to play Cecil B. DeMille's production<br />
of "The Ten Commandments,"<br />
are shown above discussing: this ambitious<br />
undertaking. The picture, DeMille's 70th<br />
production, opens in Baltimore in December.<br />
Fruchtman started his film career<br />
as an office boy for Paramount in 1929.<br />
Today he owns seven Maryland theatres.<br />
The jurj' listening to the Rossman miu'der<br />
trial made a trip to the Viking to see "The Drive-In Is Relocated<br />
Man in the Gray Flannel Suit." The theatre<br />
had to cut out the newsreel for the show.<br />
The bill was sent to quarter sessions court . this political<br />
The city counci: will explore the possibility<br />
of local motion picture censorship. The April injured in a traffic<br />
grand jury expressed a need for the city to<br />
have the power to ban "obscene, immoral and<br />
crime-inciting" films, and the jury said that<br />
the city should have a censorship ordinance.<br />
However, council president James H. J. Tate<br />
EVANSVTLLE. W. VA.—Page Irvin has relocated<br />
his Town and Country Drive-In to<br />
subdivision after being installed<br />
for several years at Cheat Lake. Irvin was<br />
collusion last year and his<br />
outdoor theatre was closed most of the season<br />
following this accident.<br />
BALTIMORE<br />
/^eorge Hendricks, manager of the Mayfair,<br />
leaves soon for a vacation in Connecticut.<br />
A new assistant at the Mayfair is Jon Hall,<br />
formerly of the U. S Marines . Jones,<br />
manager of the Town, had Bill Sparks in<br />
Baltimore for a day, to provide advance promotion<br />
for "Cockleshell Heroes." Sparks was<br />
technical advisor during the picture's filming.<br />
Chief Barker Earl Lewis of the Baltimore<br />
Variety Club attended Variety's annual convention<br />
in New York. Other delegates from<br />
here included Mike Rendelman and Harry<br />
Goldberg, both of Berlo Vending; Jack Whittle,<br />
ex-chief barker and owner of the Avenue<br />
Mechanic, retired Baltimore theatre<br />
owner, and his wife entertained with a<br />
party Monday night (7i for the opening of<br />
"Can-Can" at Ford's Theatre. A supper for<br />
the guests and several members of the cast<br />
followed at the Sheraton Belvedere.<br />
Hal Talmadge Colley, publicist for the Century<br />
and New. had TV comedian George<br />
Gobel in town Wednesday to meet the press,<br />
radio and TV. Colley invited the group to<br />
a breakfast party, after which Gobel went<br />
on to Washington . Cremers is a new<br />
assistant manager to Jimmy Richards at the<br />
Little Theatre. He is a University of Baltimore<br />
student, majoring in public relations.<br />
WASHINGTON<br />
w<br />
O.Ml'I of WashinKton elected Madeline<br />
Ackerman, Elmer Bncnt Co.. president;<br />
Mary Agnes Sweeney, Louis Bernheimer Theatres,<br />
and Mary Jane Wlnebrenner, Warner<br />
Bros., vice-presidents; Florence Carden. Allied<br />
Artists, recording secretary; Ethel Curtis,<br />
20th-Fox, recording secretary; Nelia Turner.<br />
RKO, treasurer, and Clara Lust of Ben Lust<br />
Theatre Supply, ElUeen Oliver of 20th-Fox,<br />
Sally Myers of Columbia to the executive<br />
board. Past president Lucille Traband was<br />
elected to serve as delegate to the WOMPI<br />
convention in Atlanta September 28-30 with<br />
Eilleen Oliver as alternate.<br />
Dr. Harley W. Davidson Jr., son of the<br />
Independent Theatre Service head, has been<br />
appointed captain in the Air Force, and assigned<br />
to study pathology at the Medical<br />
College of Virginia in Richmond and the Johns<br />
Hopkins Hospital in Baltimore . Victor<br />
Orsingers, Villa Theatre. Rockville, became<br />
parents of a baby son. They now have three<br />
daughters and four sons Arganzio,<br />
manager of the Governor Ritchie Drive-In,<br />
Glenburnie, Md. and the Mount Vernon<br />
Drive-In, Alexandria, suffered a heart attack<br />
and is in the Kenmore Hospital at Boston.<br />
The Dale Theatre at South Norfolk has<br />
been renamed the Glen . . . Independent<br />
Theatres Service advises that the Diamond<br />
Theatre. Selbyville. Del., will close June 2 . . .<br />
Rudolph Berger, MGM division manager, and<br />
wife were vacationing in Florida . . . Esther<br />
Blendman celebrated a birthday Thursday<br />
and Sid Eckman celebrated one Friday .<br />
Local F-13 voted to change its meeting night<br />
from Monday to the first Tuesday of each<br />
month.<br />
.<br />
.<br />
John Garst came in from Martinsville to<br />
buy and book and Mrs. Robert<br />
Smelzer. Warner exchange, were vacationing<br />
in Florida . Sadie Bowles celebrated<br />
a birthday Sunday . Oulahan is back<br />
in town, selling for Warner Bros. and<br />
Mrs. Albert Landgraf. Republic office manager,<br />
celebrated their 26th wedding anniversary<br />
. Joyce Kriso was vacationing<br />
shipper Billy Wilson is breaking in<br />
as a Republic salesman, which makes Stanley<br />
Cotrill head shipper.<br />
Actor George Murphy will be honored by<br />
the Motion Picture and Television Council of<br />
the District of Columbia at its annual<br />
luncheon on Tuesday (15) in the Sheraton-<br />
Carlton Hotel.<br />
William Goldman Adds<br />
Two Reading Theatres<br />
PHILADELPHIA—William Goldman, president<br />
of William Goldman Theatres, Inc., has<br />
acquired two Reading theatres from Harry<br />
J. Schad of Schad Theatres. One is the Astor<br />
at 734 Penn St. and the other is the Strand<br />
at 9th and Spring streets. He will take over<br />
operation May 30.<br />
Renovation now is in progress on the 2,150-<br />
seat Astor. New seats, a new marquee, a new<br />
facade with herculitc doors; new lobby and<br />
boxoffice, and complete air conditioning are<br />
part of the improvements. David Supowitz of<br />
Philadelphia is the architect.<br />
The Strand will continue its present policy<br />
until plans for changes have been completed.<br />
J. Lester Stallman of Reading will be city<br />
district supervisor and Clayton Evans of<br />
Reading will manage the Strand.<br />
BOXOFFICE May 12. 1956 43