Boxoffice-May.12.156

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ARTHUR,
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NARTB Session Foresees
New Markets for Film
CHICAGO—An entirely new market for industrial
and educational films, represented
by motion picture distribution through
closed-circuit television in school systems,
was foreseen by experts participating in a film
workshop at the Morrison Hotel. Bryon L.
Friend, chairman of the workshop sessions
panel and president of Telecine Film Studios,
said that this type of motion picture distribution
is just coming into use in some large
cities.
The workshop represented the first meeting
of a committee appointed during the recent
National Ass'n of Radio and Television
Broadcasters convention to deal with problems
of TV films and motion picture films.
The importance of film for overcoming
time problem,'-, and bridging distances was
stressed by Don Meier, producer-director of
NBC-TV's "Zoo Parade," and participant in
the workshop.
O. H. Coelln jr., editor and publisher of
Business Screen Magazine, said that contrary
to popular belief the use of an industrial
film on TV increases its circulation instead
of decreasing it. He explained that
program chairmen who see a TV presentation
of an industrial or educational film ask for
it for their own social or educational group.
In addition to expressions on the expanded
use of the motion picture in various media,
the panel discussed attendant production
problems, such as audience interest in the
use of copyrighted materials, including music
and scripts. The group also covered new
processes and techniques in the industry, including
multiple camera filming techniques
and the magnetic video recorder.
Other members of the workshop sessions
panel were Reed Drummond, Fuller. Smith
& Ross Agency: Henry Ushijima, director
of Production Services, George W. Colburn
Laboratory; Neal Keehn. vice-president. Calvin
Co.. Kansas City: Edward L. Gordy, assistant
general manager of Research Development.
Standard Oil of Indiana; Bill
Stern, Information Supervisor in charge of
film and audio-visual materials, Illinois Bell
Telephone Co.; Donald Buck, Department of
Research, Coronet Instructional Films: Harry
Trieg, National Broadcasting Co.
of Alger Theatres, petitioned the council
to lower or possibly abolish the city license
fee of the theatre. The theatre spokesman
called the council's attention to license fees
in other communities the size of Mendota
which were considerably lower than the $300
fee paid by the State Theatre. Larson said
the theatre has not advanced its prices and
has four complete changes of pictures each
week. He also said many teenagers petitioned
him to reduce prices for that age
group,
Spencer Johnson, local Chamber of Commerce
manager, reminded the council that a
town without a theatre is a "dead" town in
the evenings. He recommended the council
consider lowering the license fee. Any action
will be retroactive to May 1, when all city
licenses ai-e renewed.
Buys Sumner, Dl., House
SUMNER, ILL.—The Idaho Theatre, 300-
seater which had been dark for some time,
has reopened under the ownership and management
of D. L. Simmons. He said he is
considering the construction of a drive-in
theatre near here.
Ozoner Launches 8th Season
NORTH JUDSON, IND.—Dick Hand recently
opened the Melody Drive-In at Ba.ss
Lake. This is Hand's eighth season in operating
the outdoor theatre which has just
been equipped with a widescreen and facilities
for showing the newer films.
KMTA Board Meets May 16
KANSAS CITY—Kansas-Missouri Theatre
Owners Ass'n will hold its regular board
meeting on Wednesday (16) at its offices in
the Paramount building. A buffet luncheon
will be served. Don Burnett of Larned, Kas.,
is president.
Charles Smith Buys Theatre
ILL.—Charles E. Smith has
closed a deal with Mr. and Mrs. Harold Ramage
for the Lamar Theatre and takes over
the operation of that 265-seat house Sunday.
May 13. Smith is a resident of Ai'thur.
High Water Marks Erased
ARCADIA, WIS.-Thf Vugui- Theatre here,
which wa.s closed at the time of the recent
flood waters. Is again open for business.
Manager Leland has worked hard to get the
building back in shape. At the high point of
the flood seven feet of water stood In the
auditorium.
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Aldermen Propose a Move
Against Segregation
ST. LOUIS—A proposed city ordinance has
been presented to the local board of aldermen
to eliminate racial discrimination in
public places, including hotels, restaurants
and amusement place.s. and giving the St.
Louis Council on Human Relations power to
conduct investigations of alleged discriminatory
practices, hold public and private hearings,
subpoena witnesses, administer oaths
and take testimony.
The bill was introduced by four Democratic
aldermen from the Fourth, Sixth. Eighteenth
and Nineteenth wards, all of which have
large numbers of Negro residents. The bill
would have little, if any, effect on theatres
and drive-ins since there is presently no racial
discrimination in such amusement
Film Return Alter Six Years
Emerging from a six-year retirement, Don
Castle will enact a key role in Paramounfs
"Gunfight at the OK Corral."
HANDY
Theatrical Advertising Co.
2310 CASS AVE. DETROIT 1, MICH.
Phone: Woodward 1-2158
Mendota Theatreman Asks
License Fee Reduction
MENDOTA, ILL.—Harold Larson, manager
of the State Theatre, and a representative