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Program Announced<br />
For Concessionaires<br />
4 I ^<br />
Charles E. Darden A. J. Schmitt<br />
DALLAS—A hard-hitting program, keyed<br />
to popcorn merchandising and concession<br />
stand management, has been announced<br />
jointly by A. J. Schmitt. Houston Popcorn<br />
& Supply Co.. Houston, and Charles E. Darden.<br />
Chas. E. Darden Co., Dallas, for the<br />
fifth Annual Southwestern Regional Conference<br />
sponsored by the National Ass'n of Concessionaire.s<br />
(formerly Popcorn and Concessions<br />
Ass'n) on Wednesday (27) at the Adolphus<br />
Hotel in Dallas. This year's session<br />
will be held In conjunction with the Texas<br />
Drive-In Theatre Ass'n. February 25-27.<br />
Schmitt is serving as NAC conference chairman<br />
and Darden as<br />
program moderator.<br />
The two top officers of NAC. Board Chairman<br />
Bert Nathan. Theatre Popcorn Vending<br />
Corp., Brooklyn, and NAC President Lee<br />
Koken, RKO Theatres. New York City, will<br />
headline the program. Nathan will discuss<br />
"What to Look for in a Go(Xi Concession<br />
Operation in a Drive-In" and Koken. "Concession<br />
Stand Management Techniques."<br />
William E. Smith of the Popcorn Institute.<br />
Chicago, and NAC Executive Vice-Pi'esident<br />
Thomas J. Sullivan will present "Popcorn<br />
Merchandising and Promotional Aids." Another<br />
panelist will be Steve Bakarich. Lone<br />
Star and Bordertown Theatres, Dallas, whose<br />
subject will be "Newest Ideas in Signs and<br />
Point-of-Sale Displays." Open forum discussion<br />
will follow the individual presentations,<br />
moderated by Darden.<br />
Advance reservations for the meeting are<br />
being accepted by Schmitt at his office,<br />
Houston Popcorn & Supply Co.. 3719 Polk<br />
St. Houston 3, Texas. All members of the<br />
theatre and concession industry are invited<br />
to attend.<br />
Redbook Picks Seven Films<br />
For 18th Annual Awards<br />
NEW YORK — "Anastasia"<br />
(20th-Fox>.<br />
"Around the World in 80 Days" (UA),<br />
"Friendly Per.suasion" (AA), "Giant" (WB),<br />
"Moby Dick" (WB) and "War and Peace"<br />
(Para) were chosen by Redbook Magazine<br />
to receive the 18th annual movie awards<br />
for "the most distinguished contributions to<br />
the motion picture industry and the excellence<br />
of their 1956 products," according to<br />
Wade Nichols, editor and publisher.<br />
'Battle Hymn' to Capitol<br />
NEW YORK — Universal-International's<br />
"Battle Hymn," the Technicolor-CinemaScope<br />
picture based on the life of Col. Dean Hess,<br />
opened at the Capitol Theatre February 15.<br />
following a five-week run for another U-I<br />
film. "Written on the Wind." Both pictures<br />
star Rock Hudson.<br />
Finds Patrons Deman<br />
For Cultural Films Rising<br />
NEW YORK—"The demand for cultui'al<br />
films, including opera, ballet and Shakespearean<br />
theatre, is on the increase and a<br />
new untapped market exists in America for<br />
the consumption of artistic film fare," according<br />
to Capt. Ian R. Maxwell of Festival<br />
Productions, which is cui-rently presenting<br />
the Salzburg Festival filming of the opera,<br />
"Don Giovanni."<br />
Festival Productions, which has completed<br />
a feature film of "Gi.selle" by the Bolshoi<br />
Ballet and plans several other opera and<br />
Shakespearean pictures, is now setting up<br />
eight exchanges in the U. S. for the distribution<br />
and commercial exploitation of these<br />
films, Capt. Maxwell said. The exchanges<br />
will be in New York, Chicago, Los Angeles,<br />
Washington. D. C., Dallas, Boston, New Orleans<br />
and Denver.<br />
"Don Giovanni." a three-hour film in<br />
Eastman Color, made at the actual Salzburg<br />
Festival of the opera in 1954. is the first<br />
reproduction of an actual stage performance<br />
of an opera and stars Cesare Siepi. Metropolitan<br />
Opera star, and other noted opera<br />
stars.<br />
Festival Productions has secured 60 other<br />
bookings for "Don Giovanni" in two months<br />
time and hopes for a minimum of 500 art<br />
house bookings in the U. S.—the total needed<br />
to get back its costs.<br />
Up to now. art-type or "pictures with a<br />
long-hair appeal" have had "outrageously<br />
poor distribution facilities," according to<br />
Capt. Maxwell, despite the fact that a "young<br />
audience, matured since the war, is thirsting<br />
for cultural riches and holds perhaps<br />
as much as ten per cent of the entertainment<br />
dollar," Capt. Maxwell believes. This is<br />
proven by the national tours of the Metropolitan<br />
Opera, the Sadlers' Wells Ballet and<br />
the Old Vic Shakespearean company, which<br />
have been tremendously successful in all big<br />
city engagements.<br />
For 1957-58, in addition to "Giselle,<br />
which was filmed at the Royal Command<br />
Performance before Queen Elizabeth II at<br />
Covent Garden, starring Galina Ulanova,<br />
Harmony Films, which is Capt. Maxwell's<br />
producing company in London, plans the<br />
first of a series of Gilbert and Sullivan<br />
operas, performed by the D'Oyly Carte Opera<br />
Company: an opera to be performed by La<br />
Scala in Milan, starring Maria Menenghini<br />
Callas; a production by the Shakespeare<br />
Memorial Theatre at Stratford-on-Avon of<br />
"A Midsummer Night's Dream"; a fulllength<br />
"Swan Lake," starring Margot Fonteyn,<br />
by the Sadlers' Wells Ballet company,<br />
and a production of an exotic ballet by the<br />
Royal Siamese Ballet Company in Bangkok.<br />
All of these will be filmed in Eastman<br />
Color with high fidelity sound. With "Don<br />
Giovanni" there is a short film on the city<br />
of Salzburg and with "Giselle." there will<br />
be a travelog of the Covent Garden neighborhood,<br />
already familiar to Americans as a<br />
result of "My Fair Lady." Broadway's big<br />
musical hit.<br />
The newly formed Festival Productioas will<br />
have a capital of $750,000. according to Capt.<br />
Maxwell, who said he is interviewing several<br />
distribution executives for a sales manager<br />
post. One of these is Bernard Jacon, formerly<br />
with IFE and who now heads his own<br />
Jacon Films, which handles foreign pictures.<br />
Jacon left New York for Chicago. Detroit,<br />
Cleveland and Pittsburgh to set bookings on<br />
his own films.<br />
COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING<br />
PICTURES ARE NOW AVAILABLE IN<br />
Judy<br />
HOLLIDAY<br />
Richard<br />
CONTE<br />
w^m,i<br />
M#K<br />
y.^<br />
inlroduc'ing<br />
Screen Play by lOHN FANIE • Based on the Novel Dy JOHN FAME<br />
oduced by fRED KOHLMAR • Diiecled by RICHAAO QUINE<br />
OUR EXCHANGES FOR SCREENING<br />
PHIL<br />
jjUJJ<br />
BETTY<br />
"<br />
" JOHN<br />
CAREY- GARRETT- BARRYMORE, Jr.<br />
SaHfi Pi»| by UO lOWNSfNO )"(! DAVID P HMMON<br />
ej»d upon ( Wwj br lOMN ind WWD HAWKINS<br />
PfOductd Cr IONJE taps • Oir«lfil b, WIQIAM ASHtR<br />
ZOMBIES OF MORAlHU<br />
•<br />
GREGG PALMER ALLISON HAYES AUTUMN RUSSELL<br />
A ClOvEfi PRODUCTION<br />
Sc'»ri Pli, b, RAtMO'lD T MAACUS<br />
Ptodvctd Br SAM KAIfUAN<br />
- Slor, bf ClORCC PlYWION<br />
D.rtcird bi EOWARQ CAXN<br />
THE MAN WHO<br />
TURNED VCl4g^^|y|^<br />
-<br />
with VICTOR JORY ' ANN DORAN CHARLOHE AUSTIN<br />
Written by RAYMOND T MABCUS • Produced b» SAM KAIZMAN<br />
Directed b» ItSllE KAROOS • * CLOVER PROOUCIION<br />
BOXOFFICE February 16, 1957 27
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