. . . The . . During CHICAGO Joseph Fuelner of H&E Balaban found his desk piled high upon returning from a vacation . . . N. J. Sonday, Kansas City representative for Filmack Ti-ailer Co., spent a week in the home base studios. Gloom felt at RKO when the office closed February 8 was alleviated by the numerous job offers made to members of the local exchange by several companies within the industry and organizations unrelated to the theatre. Florence Lipschitz, RKO receptionist and switchboard operator for 20 years, said that two weeks prior to closing she was busy recording positions to be considered by members of the staff. Florence decided to accept a position with the American College of Chest Physicians. Ralph Banghart, midwest field representative and exploiteer. joined the publicity staff at United Artists. Melba McCauley went with the Teitel Film Corp., and Charlotte Tornau is now associated with Buena Vista. Wally Dorff plans to take a trip to Hawaii before settling on plans for the future. Martha Stengle will spend a couple of weeks in Las Vegas, and Juanita Andrews will vacation in Florida before making a job decision. Hand in hand with good business, visiting stars added a spark to the films showing in Loop theatres. One of the most popular visitors was Rock Hudson, who appeared in two of the highest grossers in recent weeks, "Giant" and "Written on the Wind." While here, Hudson crowned Sandra Lee as Miss Illinois Air Power of 1957. He then went to Marietta, Ohio, College to receive an honorary degree for his portrayal of Col. Dean Hess in "Battle Hymn." (Hess once taught at the college.) "Battle Hymn" opens at the Chicago Theatre February 21. Barbara Rush, on tour in behalf of "Oh, Men! Oh, Women!" did a sizable amount of plugging for this film, which opens at the Oriental February 22. Another visitor was Al Morgan, author of "The Great Man," which is doing big busii CHAIR REPAIRS I I & UPHOLSTERING "BBFOkE OR AFTER THE SHOW" Telephone Collect HA-7-0900 I I 1 139 $. Wobash Chicago 5 mis IFENSINi I SEAT I N G COMPANY | alUBIIIIIHIIIIIBIIIiaillllHIIIIIBIIIIIBIIIIIBIIIIIHIIIIIBIIIIIBIIIIIBIIIIIBIIIIIBIIc^ ness at the Esquire Theatre. Robert Ryan and Aldo Ray were to arrive here the 18th to publicize "Men in War," which was previewed at the Glenview naval air station. Just paying friendly calls were Yul Brynner and Mr. and Mrs. Gary Cooper. Twelve of the country's outstanding rhythm and blues and rock and roll entertainers will headline the first stage show of the year here at the Regal Theatre, operated by B&K. The show opens February 22 for one week, with such record stars as Joe Turner, Ai-thur Pi-ysock, Screamin' Jay Hawki:is and Tab Smith and his orchestra. The Regal stage show will be presented on continuous daily and evening performances in conjunction with "Drango." Just as outdoor theatres are making preparations to reopen for the 1957 season, Filmack Trailer Co. President Irving Mack announced that a new 1957 promotion catalog soon will be mailed to all drive-in theatres in the country. Mack said the catalog is a 16-page booklet covering the field of drive-in merchandising and exploitation from opening to closing "and everything in between." He added that included in the ticket-selling ideas designed to stimulate drive-in business are season-opening welcome trailers, holiday fireworks displays, institutional buildups, giveaways, refreshment promotions, anniversary suggestions, suggestions to young parents, and the potential money-making merchant's intermission clock trailer which has proved its helpfulness to drive-ins in the past. Also included are several exploitation stunts. First drive-in to announce reopening in the Chicagoland area was the Sunset. It resumed 1957 operations on February 15 with a double bill of "Hollywood or Bust" and "Drango." Others are adding new innovations and polishing up, but will hold back until it is quite safe to assume there will be no more snowfall . January, the censor board reviewed 80 films, of which 19 were foreign pictures. One was rejected. There were none placed in the "adults only" category, but 13 cuts were ordered. Charles Bourdelais jr. of the Coca-Cola Co. visited the Filmack Studios between planes McVickers Theatre, continuing to do a "landslide" business with "The Ten Commandments," scheduled 9:30 a.m., 2:30 and 8 p.m. showings for Lincoln's Birthday. The same program will be carried out for Washington's Birthday. The Ziegfeld Theatre will stage the midwest premiere of "The Miracle of Marcelino" for the benefit of St. Joseph's Home for the Friendless. Tom Dowd of the management set up arrangements for the affair . . . When Eddie Cantor passed through the city on his way to Miami Beach and the February 16 birthday tribute to him, he attended an Israel bond luncheon party in his honor. Opera House February 26 and March 5. Six nationally known sales executives will be featured each night in this series, launched by Walter Wanger, Arthur H. Motley, president of Parade Publications, and Jamison Handy of Jam Handy Studios. Kansas City MPA Chief Names Committees KANSAS CITY—Ed Hartman, president of the Motion Picture Ass'n of Greater Kansas City, has announced his committee appointments for the year and called a meeting of committee men for March 4 in the clubroom of Columbia Pictures. The business session will be at 11 a.m., followed by a buffet luncheon served in the clubroom. Committee appointments include six major committees. They are: Entertainment: Harry Gaffney, chairman: Ab Sher, Ralph Adams, Howard Thomas. Public Relations: Joe Redmond, and Don Walker, Harold Lyon, Tom Baldwin. Charity and Welfare: Arthur Cole, and Russ Borg, Dick Orear. Membership: Dick Durwood. and Gene Snitz, Don Foster, Bud Truog. Legislation: Dick Brous. and Jesse Shlyen, George Baker. Promotion and Planning: Fred Souttar, and Joe Neger, Tom Bailey. Winston Brown, B. J. McKenna. 'Delinquents' Premiere At Kansas City on 19th KANSAS CITY—A red-carpet premiere of Kansas City-made "The Delinquents" is scheduled for the Uptown Theatre Tuesday (19). Elmer Rhoden jr., who heads Imperial Productions, produced the picture, using 22 locations in the greater Kansas City area and local talent, except for three imports from Hollywood; Tommy Laughlin, Peter Miller and Dick Bakalyan. Rosemary Howard, a local high school gu-1, played the feminine lead. Monday morning's Kansas City Star carried a feature story, with photograph, of young Rhoden in conference with 20 school editors of high school and college papers at the Catholic Community Service. The picture, which was banned in Memphis, is being released through United Artists. 'Commandments' at KC KANSAS CITY—A Hollywood type of premiere was held at the Roxy Theatre of "The Ten Commandments" Thursday (14) night. The women of B'nai Jehudah sponsored the event to raise funds to furnish the congregation's quarters in a new building containing a religious hall, social hall and chapel. Seats were not reserved but the loge area tickets sold for $10 and others for $5. "The Ten Commandments" opened an indefinite engagement on Friday (15 1 at the theatre. It started showing at the Electric Theatre in Kansas City, Kas., on Thursday night. i 630 Ninth *v«. NEW YORK, N.Y. 1327 S. Wabash CHICAGO, ILL. Lester Stcpner, manager of the Evanston, said that new booth equipment just installed gives patrons better, brighter and sharper pictures. The theatre is also getting new seats. And, a further feature to lure patrons is the addition of free parking facilities. The Evanston now has space for 3,000 cars . . . The Sales Executives Club is sponsoring the closed circuit Tell-Sell productions at the Former Moose Secretary FORT WAYNE, IND.—Harold Bridge, recently appointed manager of the Paramount Theatre by Frank J. Benedict, vice-president of Quimby Theatres, was secretary for the Moose lodge here six years and then served more than a year as manager of the Little Cinema Theatre. C-4 BOXOFFICE February 16. 1957
I For Sharp, Straightforward^ Focus • • • # ^ wmifp That's right -to keep your picture sharp, run your film through the NEW CENTURY CURVED GATE. I I \ \ CENTURY curved gates ore patterned tffter the ^ \well known CENTURY film trap and gate. The new curved gate features solid, fixed film trap shoes. This sturdy precision .design provides positive positioning of the film, therefore positive focus. The aperture plate was designed as an integral part of the film trap which serves to maintain the correct focus. PERFORMANCE PROOF: Note the following typical exhibitor comments: "Marked improvement on edge-toedge focusing. Excellent results, both color and black and white were tested with equally good results. Most noticeable on newsreels." King Theofre, Honolulu "The in and out of focus effect has been all but eliminated, particularly on previously buckled film." Miracle Mile Drive-in, . . . and many more. ohio, U.S.A. See your CENTURY dealer for this new aid fo better motion picture projection. Century Projector Corp. H£\N YORK 19, N. Y. ^rV^'-^^-i rtiiAi ;.
- Page 1 and 2: Ft /ne TuAe m me /vi&to&n. Mctu/ie
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- Page 7 and 8: F^6^ o^tAe //l(>twn reduce /^tdiuh/
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- Page 19 and 20: — Asks Standardization Of Small S
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- Page 25 and 26: BOXOFFICE :: February 16, 1957 25
- Page 27 and 28: Program Announced For Concessionair
- Page 29 and 30: HOW TO WIN NEW PATRO And Cultivate
- Page 31 and 32: ' New Scotland. N. Y„ Airer Openi
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- Page 35 and 36: . . Francis . . . Albert ' Memorial
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- Page 39 and 40: ' NEWS AND VIEWS OF THE PRODUCTION
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- Page 45 and 46: . . Theatre John . . The DENVER T y
- Page 47 and 48: WB) — Grosses Hold Firm On Chicag
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- Page 53 and 54: . . Ted . . Russ . . Wolf . . Manny
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- Page 57 and 58: AN EDITORIAL Fort Lauderdale Daily
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- Page 65 and 66: AN EDITORIAL "ONE OF THE FINEST and
- Page 67 and 68: 7 GREAT DOUBLE BILLS BOOK THEM NOW
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- Page 73 and 74: . AN EDITORIAL "ONE OF THE FINEST a
- Page 75 and 76: For Sharp, Straightforward^ Focus
- Page 77 and 78: . . Frank . . Hialeah Optimists Fet
- Page 79 and 80: — Variety No. 3 Installs New Offi
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- Page 83 and 84: — . . . Phil . . Robert . . Eddie
- Page 85 and 86: Charge on Weekends For New Smoking
- Page 87 and 88: — — —— — — 'Anaslasia'
- Page 89 and 90: For Sharp, Straightforward^ Focus
- Page 91 and 92: Maritime Testimonial For Patrick Ho
- Page 93 and 94: . . . Georges . . Phil . . Press .
- Page 95 and 96: _ \ '"' • ALPHABETICAL INDEX •
- Page 97 and 98: Weekly Ads Stress Big Screen^ Big P
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Opinions on Current Productions ^EA
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j I | lATES: ISc per word, minimum