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. . . "Anastasia" . . Charlene . . Kathryn . . Royce D E S MOINES The special screening: of Paramount's "The Ten Commandments," held February 8 at the Uptown Theatre, had all the earmarks of a first night performance! The theatre, temporarily closed by Tri-States, was lighted NATIONAL THEATRE SUPPLY CO. W. R. DAVIS Phone ATlontic 8-3097 1120 High St. Des Moines 9, Iowa again for the event. Executives from Filmrow and the theatre circuits, exhibitors, and representatives from radio, television and the press, as well as civic organizations, were in attendance. Mr. and Mrs. Don Hicks and Jerry Bloedow, who is handling promotion for the picture, were in the lobby to greet guests. Plans are to sell blocks of seats to organizations for evening performances when the film opens at the Paramount March 7. All seats for the evening show will be reserved. The flu bug, which is prevalent in Des Moines has hit several Pilmrowers. Among • • Our Sound Service is under the direction of H. L. Jepson. • • • Our Modern Repair Shop will repair your Standard and Super Simplex, Century and Motiograph Projectors. John McCallum in charge Our Sales Department is luider the direction of Dick Sutton. OWNERS R. G. FAULDS ESTATE A. E. THTF.T.E DES MOINES THEATRE SUPPLY CO. 1121-23 High Street Des Moines, Iowa Phone CHerry 3-6520 the sufferers last weekend were Ralph and Betty Olson of Universal and DCA, respectively! . Cannon has resigned her position at Universal, and Edna Cloonen. former RKO cashier, has taken over her duties . Volk has her longawaited grandchild—another boy—making it three grandsons for Kathryn. U-I inspector. Mr. and Mrs. Ben Kubby plan a trip to Denver. Colo., within the next few weeks to see their new grandson . Winkelman, manager of the Charles Theatre in Charles City, has gone to the Mayo Clinic m Rochester for a checkup. Mrs. Winkelman accompanied him to the Minnesota hospital began its third week at the Ingersoll Theatre here and continued to draw good crowds. Memorial Glidden, Iowa Is Reopened by Legion GLIDDEN. IOWA—The Glidden Memorial Theatre reopened again the first of the month with "Kettles in the Ozarks." Decision to open the theatre was made at the regular January meeting of the Merle Hay American Legion. The theatre has been closed since last summer. Numerous requests have been made for the theatre to resume operation. Once again Pat Bruning assumed the major responsibility for booking movies, and managing the theatre. Other Legion members volunteered to stand ready to help out with the managerial duties. In reopening the theatre, the Legion emphasized that the movies can continue only as long as they are supported by the community. The Legion post cannot afford to operate the theatre at a lo.ss. If people in the community desire a theatre, it must be supported by attendance of adults as well as children and students. Two shows a week will be booked, one for Thursday and Saturday and another for Sunday and Monday. Once again Glidden business men will do their part in support of the theatre by purchasing about $100 worth of Booster tickets per month. Any other people in Glidden or the surrounding community who want to purchase tickets on a monthly basis to help assure continued operation of the theatre should contact Manager Pat Bruning or Bob Van Horn at the bank. Theatre Tickets Prizes In Chuckle Ad Contest AMES. IOWA—The Ames Daily Tribune has started a "chuckle ad contest" in which any reader may win a free ticket for Ames shows. Participants will get a lot of chuckles out of it and each day three acceptable "chuckle ads" will earn free tickets to the New Ames, Collegian or Varsity theatres. The rules for the contest are as follows: 1. Read the want ad section of the Tribune and, using three, four or five lines from various ads, put together an amusing advertisement. Whole lines must be used. 2. Paste the ads from which you have used whole lines on a sheet of paper, underlining the lines to be used. 3. Write your name and address on the sheet of paper and bring or mail to the Tribune. J NC-4 BOXOFFICE :: February 16. 1957
For Sharp, Straightforward^ Focus • • • # ^ That's right -to keep your picture sharp, run your film through the NEW CENTURY CURVED GATE. I I I CENTURY curved gates are patterned c
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MS k-/1V)rtAi< S. ». . F' WAKE UP
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READY NOW WIT ERGMAN PICTURE
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F^6^ o^tAe //l(>twn reduce /^tdiuh/
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MPAA Industry Study To Be Comprehen
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— ' Hollywood Neglecting Big Musi
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)F 47.000.000. ..AIMED TO REACH EVE
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Ha^/e you eêr seen svet ^^HOLPiNG
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— Asks Standardization Of Small S
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. — TECHNIRAMA, the spectacular n
Page 23 and 24: ! Lowest priced speaker ever offere
Page 25 and 26: BOXOFFICE :: February 16, 1957 25
Page 27 and 28: Program Announced For Concessionair
Page 29 and 30: HOW TO WIN NEW PATRO And Cultivate
Page 31 and 32: ' New Scotland. N. Y„ Airer Openi
Page 33 and 34: .rJîJ,:.: For Sharp, Straightforwa
Page 35 and 36: . . Francis . . . Albert ' Memorial
Page 37 and 38: . . Mrs. . . The . . Salesman . . G
Page 39 and 40: ' NEWS AND VIEWS OF THE PRODUCTION
Page 41 and 42: Six Shows Sold Out At 'Bailie' Prem
Page 43 and 44: For Sharp, Straightforward^ Focus
Page 45 and 46: . . Theatre John . . The DENVER T y
Page 47 and 48: WB) — Grosses Hold Firm On Chicag
Page 49 and 50: AN EDITORIAL "ONE OF THE FINEST and
Page 51 and 52: I For Sharp, Straightforward^ Focus
Page 53 and 54: . . Ted . . Russ . . Wolf . . Manny
Page 55 and 56: Memphis Subs Open But Strike Goes O
Page 57 and 58: AN EDITORIAL Fort Lauderdale Daily
Page 61 and 62: CHANGE . . . TO Your "WATER-HOG FLU
Page 63 and 64: k Final Dance Slated At Texas Concl
Page 65 and 66: AN EDITORIAL "ONE OF THE FINEST and
Page 67 and 68: 7 GREAT DOUBLE BILLS BOOK THEM NOW
Page 69 and 70: ! People who go places like a light
Page 71 and 72: Dubuque, Iowa, Avon To Close on Apr
Page 73: . AN EDITORIAL "ONE OF THE FINEST a
Page 77 and 78: . . Frank . . Hialeah Optimists Fet
Page 79 and 80: — Variety No. 3 Installs New Offi
Page 81 and 82: For Sharp, Straightforward^^ Focus
Page 83 and 84: — . . . Phil . . Robert . . Eddie
Page 85 and 86: Charge on Weekends For New Smoking
Page 87 and 88: — — —— — — 'Anaslasia'
Page 91 and 92: Maritime Testimonial For Patrick Ho
Page 93 and 94: . . . Georges . . Phil . . Press .
Page 95 and 96: _ \ '"' • ALPHABETICAL INDEX •
Page 97 and 98: Weekly Ads Stress Big Screen^ Big P
Page 99 and 100: University Sponsors Art Festival Ev
Page 101 and 102: ^ A %M M E 1^ y «• D V V Feature
Page 103 and 104: . .SF. Ad. . D Sep . . . D. . . Nov
Page 105 and 106: -11. li — — — m XHIBITOR HAS
Page 107 and 108: Opinions on Current Productions ÊA
Page 109 and 110: 63 "nr TTP CrTIT/TfT JT Li U U Ulil
Page 111 and 112: j I | lATES: ISc per word, minimum
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