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..-.,^*--- '\. LxN \ -X. Sgftgi^' -yoM w« Take advantage ol the tremendous buying power of BOXOFFICE readers. Reach this wonderful market at a cost you can afford. Tell and sell to the many buyers in your own territory who are always in the market for something. Practically every exhibitor you know reads BOXOFFICE. If you need help in wording your message, ask us. No charge. BOXOFFICE Published Weekly in 9 Sectional Editions ME-8 BOXOFFICE :: February 16, 1957
— — —— — — 'Anaslasia' Hits 150 Third Boston Week BOSTON — "Ana-stasia," completing its third stanza, led the field, going for a fourth week at the Keith Memorial. "Albert Schweitzer" held well in its second week at the Exeter Street. "Top Secret Affair" was the strongest of the new product. (Average Is 100) Astor—The Ten Commandments (Pora), 11th wk 120 Beacon Hill Secrets of Life (BV), 3rd wk 80 Boston Seven Wonders of the World (SW), 23rd wk 100 Exeter Street— Albert Schweitzer (Hill). 2nd wk,..120 Kenmore Lust for Life (MGM), 11th wk 80 Memoriol Anostosio (20th-Fox), 3rd wk 150 Metropolitan Top Secret Affoir (20th-Fox); Accused of Murder (Rep) 100 Pilgrim Don't Knock the Rock (Col); Rumble On the Docks (Col), 2nd wk 135 Saxon Oklahoma! (Magna), 21st wk 90 State and Orpheum The King ond Four Queens (UA); Rebel in Town (UA), 2nd wk 80 "Rainmaker," "Terrace' Combo Leads Hartford With 140 HARTFORD—The combination of "The Rainmaker" and "The High Terrace" opened here with the best gross of the week, a resounding 140. U-I's "The Great Man" was the only downtown holdover. Allyn The Rainmoker (Poro); The High Terrace (AA) 140 Art—The Bod Seed (WB); Friendly Persuosion (AA) 70 E M. Loew Nightfall (Col); As Wicked as They Come (Col) Palace Angels of Dorkness (Excelsior); Man of 90 Africa (Dominant) 80 Persons The Great Man (U-l); The Light Touch (U-l), 2nd wk 120 Poll Oklahomal (20th-Fox) 115 Strond The Wrong Man (WB); Noked Gun (ARC) 1 10 All New Haven Pictures Score Above Average NEW HAVEN—Business boomed at the downtowners, with all key houses reporting above average receipts. Even "The Teahouse of the August Moon," in its third and final week, shared in the week's prosperity. The leader was "Oklahoma!" which increased receipts at the 3,000 seat Loew's Poll by 70 per cent. College The Teahouse of the August Moon (MGM), 3rd wk 1 05 Paramount The Rainmoker (Poro), Yoqui Drums (AA) 130 Poll Oklahoma! (20th-Fox) 1 70 Roger Sherman The Wrong Man (WB); The Boss (UA) 120 Four Snowstorms in Week Cut Providence Grosses PROVIDENCE—Four snow and ice storms during the week cut deeply into attendance. Despite the storms, "Naked Paradise" grossed 125, to lead all local first runs. Following closely was "A Kid for Two Farthings" at the Avon Cinema, with 115. Holdovers did not fare too well. "The Teahouse of the August Moon," playing for a third week at Loew's State, reported just average business, while "Anastasia," being held a third week at the Majestic, dropped to 70. Albee Naked Paradise (AlP) 125 Avon A Kid for Two Farthings (Lopert) 115 Loew's The Teahouse of the August Moon (MGM), 3rd wk 100 Majestic Anastasia (20th-Fox), 3rd wk 70 Strand Ride the High Iron (Col) 80 Tab Hunter in Hartford HARTFORD—Actor Tab Hunter was interviewed by local drama desks February 8 as part of regional promotion for "The Spirit of St. Louis" arranged by Art Moger of the Warner Bros, exploitation department. Hunter has been on a key city tour. INDUSTRY PROFILE Charles Gaudino Says Showmanshi Is Theatremans Greatest Asset By ALLEN M. WIDEM SPRINGFIELD — Charles Gaudino, enterprising manager of Loew's Poll Theatre here, nas had as diversified training as any showman in America. The Connecticut native first went to work for L o e w' s back in 1938 as a porter at the College Theatre, New Haven. Ben Cohen, who was to later become a U-I executive, was man- Charles Gaudino ager at the College. Gaudino served in turn as fireman, usher, chief of staff, and finally student assistant manager. The following year found him at the sister Poll Theatre in New Haven, working under Manager Robert Russell and assistant Nat Rubin. He became assistant manager of Loew's Bijou, also in New Haven, in 1940. The Bijou manager was William Elder and staffers included Mike Piccirillo and Frank Manente. Piccirillo progressed to Loew's Lexington, New York, and then to Hartford theatres: Manente became a manager in Loew's midwest division. Gaudino served with the U. S. Marine Corps for four years in World War II, seeing action in three major invasions Guadalcanal, Cape Gloucester and Peleliu Island. "The last named was the toughest," he recalled. "It seemed that the Japs threw everything, includmg the whole Sixth avenue elevated structure, at us in that one battle." At Peleliu, as Gaudino's unit hit the beach, Jap mortar fire hit four buddies, leaving Gaudino with only shrapnel wounds. As mementos of his South Pacific experience, he owns a P^residential citation, five battle-participation stars, a Presidential unit citation and the Purple Heart. Gaudino also received a meritorious promotion in action. "I recuperated nine months down at Proposed Film Censorship Assailed in Providence PROVIDENCE—The Rhode Island branch of the American Civil Liberties Union has registered strong opposition to the proposed local motion picture and theatrical licensing ordinance. Milton Stanzler, Providence correspondent for the union, said in a statement forwarded to Mayor Walter H. Reynolds that the ordinance is unconstitutional under terms of a "prior restraint" decision of the U. S. Supreme Court. "The American Civil Liberties Union n strongly opposes the ordinance recently introduced in the city council," he said. "An examination of the ordinance reveals that it violates the guarantees of the First Amend- Melbourne, Australia, and then spent another month over in New Zealand just eating. But the biggest kick was a parade in which our First Marine Division was given the distinction of serving as honor guard for General Blamey, chief of Australian Aj-my units, at Melbourne." Gaudino returned to the U.S. in 1945, going to work again for Loew's Theatres, both in New Haven and Bridgeport. He left the Loew ciicuit in 1946 to become a manager for the Strand Amusement Co., independent Bridgeport ciixuit. The showmanship flair of Loew's continued to occupy a fond spot in his memory, however, and in 1951 he returned to a Loew theatre, the Poll in Bridgeport, as assistant to manager Matt L. Saunders. In 1952, he was shifted to Loew's Pol , New Haven, now managed by Morris Rosenthal, and in 1954 he made the jump to present status. He had functioned at Loew's Poll, Springfield, in the past as a relief manager. For Saunders and Rosenthal, Gaudino has only the highest praise. "They are of the experienced school of management," Gaudino said, "and they imparted to me many important aspects of handling a theatre that would not be brought to attention of a newcomer to the business. I have a lot of respect for the veterans in our industry and believe they have contributed vitally to the development of what we know today is required showmanship to sell our product and services." While managing Loew's Poll and participating in numerous exploitation campaigns, Gaudino has not overlooked cooperation with the Springfield Chamber of Commerce. He is a member of that organization and serves on the convention and visitors bureaus. Modest, unassuming, Gaudino expresses great faith in the future of the motion picture theatre. "This is still a great industry," he asserts, "and it's up to theatremen in the field, in particular, to remind regular customers, as well as potential theatregoers, that this is true." ment and is an attempt to give power to a few men, namely the bureau of licenses, to determine the type of motion pictiu-es and plays the people shall view. Stanzler, an attorney, asked the city council to arrange a public hearing before acting on the proposed ordinance, which has been referred for committee study. The proposal would permit denial of 11- cen.se to any show deemed "ob.scene," "indecent," or "immoral," terms a Supreme Court opinion declared were too general for establishing clear, precise standards. Screen Tunny Face' NEW HAVEN—Paramount's "Funny Face" was shown to area exhibitors at a special early afternoon pre 'lew in the Lincoln. BOXOFFICE February 16, 1957 NE-1
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Ft /ne TuAe m me /vi&to&n. Mctu/ie
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MS k-/1V)rtAi< S. ». . F' WAKE UP
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READY NOW WIT ERGMAN PICTURE
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F^6^ o^tAe //l(>twn reduce /^tdiuh/
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MPAA Industry Study To Be Comprehen
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— ' Hollywood Neglecting Big Musi
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)F 47.000.000. ..AIMED TO REACH EVE
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Ha^/e you eêr seen svet ^^HOLPiNG
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— Asks Standardization Of Small S
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. — TECHNIRAMA, the spectacular n
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! Lowest priced speaker ever offere
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BOXOFFICE :: February 16, 1957 25
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Program Announced For Concessionair
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HOW TO WIN NEW PATRO And Cultivate
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' New Scotland. N. Y„ Airer Openi
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.rJîJ,:.: For Sharp, Straightforwa
Page 35 and 36: . . Francis . . . Albert ' Memorial
Page 37 and 38: . . Mrs. . . The . . Salesman . . G
Page 39 and 40: ' NEWS AND VIEWS OF THE PRODUCTION
Page 41 and 42: Six Shows Sold Out At 'Bailie' Prem
Page 43 and 44: For Sharp, Straightforward^ Focus
Page 45 and 46: . . Theatre John . . The DENVER T y
Page 47 and 48: WB) — Grosses Hold Firm On Chicag
Page 49 and 50: AN EDITORIAL "ONE OF THE FINEST and
Page 51 and 52: I For Sharp, Straightforward^ Focus
Page 53 and 54: . . Ted . . Russ . . Wolf . . Manny
Page 55 and 56: Memphis Subs Open But Strike Goes O
Page 57 and 58: AN EDITORIAL Fort Lauderdale Daily
Page 61 and 62: CHANGE . . . TO Your "WATER-HOG FLU
Page 63 and 64: k Final Dance Slated At Texas Concl
Page 65 and 66: AN EDITORIAL "ONE OF THE FINEST and
Page 67 and 68: 7 GREAT DOUBLE BILLS BOOK THEM NOW
Page 69 and 70: ! People who go places like a light
Page 71 and 72: Dubuque, Iowa, Avon To Close on Apr
Page 73 and 74: . AN EDITORIAL "ONE OF THE FINEST a
Page 77 and 78: . . Frank . . Hialeah Optimists Fet
Page 79 and 80: — Variety No. 3 Installs New Offi
Page 81 and 82: For Sharp, Straightforward^^ Focus
Page 83 and 84: — . . . Phil . . Robert . . Eddie
Page 85: Charge on Weekends For New Smoking
Page 91 and 92: Maritime Testimonial For Patrick Ho
Page 93 and 94: . . . Georges . . Phil . . Press .
Page 95 and 96: _ \ '"' • ALPHABETICAL INDEX •
Page 97 and 98: Weekly Ads Stress Big Screen^ Big P
Page 99 and 100: University Sponsors Art Festival Ev
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Page 107 and 108: Opinions on Current Productions ÊA
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