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. . Sophie . . Jim . . Lynn . . Omaha . . Norman . . OMAHA \X7 F. Horstman is reopening the Princess Theatre at Odebolt, Iowa, which had been closed since December. Also reopening is the De Lux Theatre at Kingsley. Iowa, operated by Lee Bainbridge . has been a busy spot for exploiteers: Harry Rice has been working on Columbia's "Full of Life" which opens at the Brandeis February 20. and Sam Hart has been setting up "Battle Hymn." Universal has scheduled a special screening of "Battle Hymn" at the Orpheum for the Omaha Council of Church Women and other religious groups. Georgia Rasely, exhibitor at O'Neill, reported unusual success with her tieup of school participation in showing "War and Peace" with cooperation of the school superintendent . Hemengway has been named assistant booker at Columbia, replac- White of ing Martin Hoberman . Quality Theatre Supply now has a parttime cast" for his knee injured recently in an auto accident. He can remove it at night, but must wear it around the house daytime. Filmrow Local 47 has scheduled its annual party for February 20 at the Sparetime steak house . Volker of the Film Depot staff has been released from Methodist Hospital after treatment for a virus infection. Dorothy Weaver. 20th-Fox assistant cashier, reported her mother, Mrs. Helen Grabert, «VcAiTRAItEB 630 Ninth Ava. NEW YORK, N.Y. 1327 S. Wabash CHICAGO, ILL. 74, is hospitalized at Methodist with a fractured hip . . . Bob Hirz. Warner office manager, said his son Jon and daughter Mary Jo have a handful of new pets, triplet lambs born on theu- grandfather's farm near Murray . Nielson, former RKO manager, and his wife are vacationing in Phoenix. . . . Al Gardner, former Warner salesman and former owner of the theatre at Logan, Iowa, flew into Omaha in his new three-place plane from Texas for a visit. Gardner is now in the newspaper business near Waco . Mrs. Elaine Farris has replaced Rita Miller as booker's stenogTapher at Warners George Regan. 20th-Fox manager, was fogbound in Sioux City last week. Weather which grounded all planes was so soupy he was delayed on his trip home by car. Mons Thompson, former exhibitor at St. Paul, visited Omaha on his trip back from the northwest. Other visitors on Filmrow included lowans Charles Vickers. Mapleton; Dick Johnson and Prank Good. Red Oak; Nate Sandler. Missom'i Valley: Mrs. Mona Pace, Malvern: W. F. Horstman. Odebolt: Lee Bainbridge. Kingsley: Jamie Booth, Harland. and Nebraskans Leonard and Al Leise, Hartington and Randolph: Howard Kennedy, Broken Bow'. and South Dakotan George March. Vermillion. January Chattel Peak MINNEAPOLIS—In January there were 6.785 chattel mortgages and conditional sales contracts filed here, reflecting purchases on so-called "easy payments" of such items as television sets, autos, etc. The number of such chattel mortgages and conditional sales contracts were the highest for any one January since 1941. when there were 7.561. It compares with the highest—8,151 in January 1930, when the big depression was starting to make itself Sound and Projection No matter what equipment you are now using, you'll profit by consulting with WESTERN for— PARTS, SERVICE and TECHNICAL "KNOW-HOW felt. Problems ? to keep those patrons coming with O^nxêd SCREEN PRESENTATION Let us show you the many advantages of nationally-famous WESTERN THEATRE SUPPLY CO. 214 N. Fifteenth. Omaha. Neb. .. Phone: Atlantic 9046 RCA EQUIPMENT and SUPPLIES Everything in Theatre Equipment and Supplies UA Combo Opens Well At Minneapolis MINNEAPOLIS— Aside from "The Big Land" and the "Wild Party"-"Four Boys and a Gun" combination, and the holdovers, particularly "Anastasia" and "Teahouse of the August Moon" in their seventh weeks, the Loop going was slow. "Slander," doing badly, only completed six of its seven State days. (Average Is 100) Gopher—Teahouse of the August Moon (MGM), 7th wi^ i25 Lyric—Wild Party (UA). Four Boys and a Gun (UA) 125 Orpheum—Gun For a Coward (U-l) 90 Pan—The Wrong Man (WB), 2nd wic 100 Radio City—The Big Land (WB) 100 State—Slander (MGM) 70 World— Anastasia (20th-Fox), 7th wk 150 'Teahouse' Into Seventh Week After Sixth Week Score of 110 OMAHA—The alltime record run at the State Theatre is being extended still further. "The Teahouse of the August Moon." which smashed the mark when it was held for a sixth week, has been held for a seventh week and there is a chance it will go another. The sixth week receipts totaled 110 per cent. None of the other downtown offerings reached average. Brandeis— Don't Knock the Rock (Col); Rumble on the Docks (Col) 85 Omaha—Three Brave Men (20th-Fox) 85 Orpheum—The Wrong Man (WB) 80 State—The Teahouse of the August Moon (MGM), 6th wk no Surge of Films to TV Does No Harm to Boxoffice MINNEAPOLIS—The boxoffice takes here are holding up well in the face of the telecasting of pre- 1948 MGM and 20th-Pox pictures, now going into their second month on the air. Charles Winchell. Minnesota Amusement Co president-general manager, commented; "I see no indication that our business has been affected adversely since video started shooting away with the better and newer film product and its big exploitation campaigns in behalf of such attractions. When we have the attractions we still enjoy good and normal gi'osses, the same as before the TV advent of such pictures. My conclusion is that the ranks of video watchers haven't been swollen appreciably, if at all. although, perhaps, there have been shifts in TV audiences. "There's no way of telling exactly, but I don't believe that we're losing any more customers or that more people than before are being kept away from the theatres." Sells Theatre Building GENEVA. NEB.—Marguerite Freeman, who operates Marguerite's Shop here, has purchased the Rialto Theatre building from Mr. and Mrs. Tom Ewalt, who had owned it for 11 years. Ewalt will continue to operate the theatre with the present employes, Mi-, and Mrs. Harry Goold and Martin Burroughs. Part of the building is occupied by the Jacox jewelry and clothing store. Leaves Main Street Dark LAUREL. NEB.—The Laurel Theatre closing has left a huge dark spot nightly on Main street. John Calcavecchia, operator, said he had done everything in his power to keep the theatre going but the financial drain was too great. 'i i NC-2 BOXOFFICE February 16, 1957
. AN EDITORIAL "ONE OF THE FINEST and one of the most heart-warming pictures to come out of Hollywood in some time . . " Tull of Life' is neither sexy nor a dirty motion picture. It dwells on a delicate and realistic subject yet it does it in a way that is completely wholesome and a person leaves the theater feeling good instead of feeling that he has just finished a jaunt through a fetid sewer. "We haven't a doubt in the world that the people who see the film Tull of Life' will enjoy every minute of it and will emerge from the theater knowing they have seen one of the finest and one of the most heart-warming pictures to come out of Hollywood in some time." JUDY HOLLIDAY RICHARD CONTE FAMILY FUN I ESTHER MINCIOm • JOE DeSANTIS • SILVIO MINCIOTTI SCTMn Pl«y by JOHN FANTE • B.IM1 on th. NonI by JOHN FANTE Prodund by FRCD KOHLMAfI • DIrwtwl by RICHARD QUINE A COLUMBIA PICTURE
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Ft /ne TuAe m me /vi&to&n. Mctu/ie
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MS k-/1V)rtAi< S. ». . F' WAKE UP
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READY NOW WIT ERGMAN PICTURE
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F^6^ o^tAe //l(>twn reduce /^tdiuh/
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MPAA Industry Study To Be Comprehen
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— ' Hollywood Neglecting Big Musi
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)F 47.000.000. ..AIMED TO REACH EVE
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Ha^/e you eêr seen svet ^^HOLPiNG
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— Asks Standardization Of Small S
Page 21 and 22: . — TECHNIRAMA, the spectacular n
Page 23 and 24: ! Lowest priced speaker ever offere
Page 25 and 26: BOXOFFICE :: February 16, 1957 25
Page 27 and 28: Program Announced For Concessionair
Page 29 and 30: HOW TO WIN NEW PATRO And Cultivate
Page 31 and 32: ' New Scotland. N. Y„ Airer Openi
Page 33 and 34: .rJîJ,:.: For Sharp, Straightforwa
Page 35 and 36: . . Francis . . . Albert ' Memorial
Page 37 and 38: . . Mrs. . . The . . Salesman . . G
Page 39 and 40: ' NEWS AND VIEWS OF THE PRODUCTION
Page 41 and 42: Six Shows Sold Out At 'Bailie' Prem
Page 43 and 44: For Sharp, Straightforward^ Focus
Page 45 and 46: . . Theatre John . . The DENVER T y
Page 47 and 48: WB) — Grosses Hold Firm On Chicag
Page 49 and 50: AN EDITORIAL "ONE OF THE FINEST and
Page 51 and 52: I For Sharp, Straightforward^ Focus
Page 53 and 54: . . Ted . . Russ . . Wolf . . Manny
Page 55 and 56: Memphis Subs Open But Strike Goes O
Page 57 and 58: AN EDITORIAL Fort Lauderdale Daily
Page 61 and 62: CHANGE . . . TO Your "WATER-HOG FLU
Page 63 and 64: k Final Dance Slated At Texas Concl
Page 65 and 66: AN EDITORIAL "ONE OF THE FINEST and
Page 67 and 68: 7 GREAT DOUBLE BILLS BOOK THEM NOW
Page 69 and 70: ! People who go places like a light
Page 71: Dubuque, Iowa, Avon To Close on Apr
Page 77 and 78: . . Frank . . Hialeah Optimists Fet
Page 79 and 80: — Variety No. 3 Installs New Offi
Page 81 and 82: For Sharp, Straightforward^^ Focus
Page 83 and 84: — . . . Phil . . Robert . . Eddie
Page 85 and 86: Charge on Weekends For New Smoking
Page 87 and 88: — — —— — — 'Anaslasia'
Page 91 and 92: Maritime Testimonial For Patrick Ho
Page 93 and 94: . . . Georges . . Phil . . Press .
Page 95 and 96: _ \ '"' • ALPHABETICAL INDEX •
Page 97 and 98: Weekly Ads Stress Big Screen^ Big P
Page 99 and 100: University Sponsors Art Festival Ev
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Page 107 and 108: Opinions on Current Productions ÊA
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Page 111 and 112: j I | lATES: ISc per word, minimum
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