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; 160 ; . . . Mrs. MEMPHIS \XT F. Ruffin sr. and W. F. Ruffin jr., who operate a chain of theatres and driveins in Tennessee and Kentucky, were in Scott Lett, Howco Memphis on business . . . sales manager, Charlotte, was a visitor at the company's Memphis exchange . . . Charl- 6ENn£MEN f/ie sotufion to our probfem .' If worn, torn theatre sects are cutting down your boxoffice take, you do have a problem. We can refreshen . . . refurbish . . . and repair those seats with no interruption of your show schedule. And you'll be pleasantly surprised at how little it costs. Inquire today. MANUFACTURERS Fo.Tm Uiibber t S p r i n E Cushions, back :- and seat covers. DISTRIBUTORS Upholstery fabrics and general Write, Wire, or Phone ALpine 5-8459 seating supplies. theatre seot » iMlHieilil^^: :My- Division ol MSSSEY SEATING Company ;;|;:;gi : Hermitage Avenue , NwhyJIle,. -Tennessee . ;, : COMPLETE LINE THEATRE EQUIPMENT and CONCESSION SUPPLIES TRI-STATE THEATRE SUPPLY 320 So. Second St. Memphis, Tenn. ton Heston. who plays Moses in "The Ten Commandments," was in Memphis briefly. The film was shown at a trade screening and will open February 21 at Strand Theatre. . . J. E. Thompson, owner, has closed the Pangburn Theatre, Pangburn, Ark., until spring . . Chickasaw Amusements Co., has closed the Milan Theatre at Milan, Tenn. . . . Exhibitors Services announced the West Point Drive-In, West Point, Miss., was closed for the season Jesse Plunk, former owner, has resumed ownership and operation of the Pike Theatre at Murfreesboro, Ark. . . . J. W. Morrison, owner, has . Artemis Gray, manager, has closed the Skylark Drive-In at Newport, Ark., for a few weeks gone into a weekend only operation of Lake County Drive-In, Wynnburg. Tenn., until spring . . C. R. Gray, owner, has closed the Prescott Drive-In, Prescott, Ark., until April The Ritz Theatre, Magnolia, Ark., has 5 . . . closed ... A. A. Tipton, owner, has closed the New Theatre at Caraway, Ark. . . R. P. . Beith, owner, has closed the Ferguson Theatre at Ferguson, Ark., for repairs and will open March 1. Alvin Tipton, Tipton Theatres at Caraway, Monette and Manila: Lloyd Hutchins, Maxie, Trumann; E. E. Reeves, Palace, Oil Trough; Gene Thompson. Cave, Cave City, and Victor Webber, Kensett, were among visiting H. G. Walden. Bay. Arkansas exhibitors . . . Red Bay, Ala., was in town . . . From Mississippi came John Carter, Whitehaven Drive-In, Grenada, and 41 and Trace driveins at Amory: Jessie Moore, Ritz, Crenshaw; Frank Heard, Lee Drive-In, Tupelo; Mr. and Mrs. L. P. Folen, Palace, Tunca; B. F. Jackson, Delta. Ruleville; Vince Dana, Crescent, Belzoni, and Joe Davis, Ellis, Cleveland. Paul Harrington, Calvert Drive-In, Calvert City, Ky., and Lyle Richmond, Richmond, Senath, Mo., were in town . . . Tennessee's visiting exhibitors included A. B. Garrett, Starlite Drive-In, Union City; Norman Fair, Fair, Somerville; Louis Ma;sk, Luez, Bolivar, and Mrs. M. M. West, Center, Centerville . . . Fi-ed MacMurray and his wife June Haver were in Memphis for a couple of days. MacMurray appeared at the Strand Theatre where he signed autographs in the lobby matinee and night as his new picture, "Gun for a Coward," opened there. June quit the movies, Fred said, just because she wanted to and he was sure happy about it "because it's so nice to come home in the evenings and know she is going to be there." MacMurray had lunch with ten winners of a Strand Theatre-Press-Scimitar contest which required women to write letters on why they would like to dine with Fred MacMurray. 'Commandments' to Bow LITTLE ROCK — "The Ten Commandments" opens at the Capitol here on February 27 with a reserve-seat policy. The house, which is equipped for Todd-AO. was expected to have "Around the World in 80 Days," in this month, but this has been postponed until April. Elvis Presley will sing ten original songs written especially for him in Paramount's "Loving You." To Change Drive-In Name ARCADIA. FLA.—John Jacksen jr., owner of the DeSoto Drive-In on the Brownsville road, has taken legal steps required by Florida's fictitious name law to have the name of the theatre changed to Arcadia Drive-In. Florida's fIRST Supply House NEW ADDRESS . . . 206 MEMORIAL HIGHWAY TAMPA, FLORIDA NEW PHONE . . . 8-5189 NEW CONVENIENT PARKING for Our Customers Visit us at our new building UNITED THEATRE SUPPLY CORP. 206 Memorial Highway Tompa, Florida Phone 8-S189 Moil Address: Box 375, Tampa 1, Fla. NOW with TWO conyenient locations for BETTER than EVER service to you DIXIE THEATRE SERVICE & SUPPLY COMPANY YOUR BALLANTYNE DEALER 1010 North Slappey Drive P D. Box 771 Albany. Georgia Phone: HEmlock 2-2846 95 Walton Street, N.W. P. 0. Box 858 Atlanta, Georoia Phone: WAInut 4118 COMPLETE THEATRE EQUIPMENT & SUPPLIES Prompt, Courteous Service 'Round the Clock SERVICE and COURTESY For over 20 yeofs OUR WATCH WORD •CENTURY I'uV'io.To STRONG l^S'ps CONCESSION EQUIPMENT AND SUPPLIES STANDARD THEATRE SUPPLY CO. 215 E. Washington St. GREENSBORO, N. C. 219 So. Church St. CHARLOTTE. N. C. 30 YEARS OF DEPENDABLE SHOWS H. G. ARENSON 3450 SELWYN AVE., CHARLOTTE, N. C. Always A Pleasing Boxoffice Attraction 135 IMKWS SERVICE Brevard Court, Charlotte, N. C. FRANK LOWRY — JOHN WOOD PHONE FR. S-7787 SE-6 BOXOFFICE February 16, 1957
CHANGE . . . TO Your "WATER-HOG FLUSH TOILETS LICK THE DROUGHT SAFEWAY FLUSH toilets Flush With ONE QUART of Water SERVING OVER 50% OF NEW YORK STATE'S If You Don't Use 16 Men to Do One Man's Work ...WHY Use 16 Quarts of Water When One Quart Will Do the Job! NIAGARA FRONTIER DRIVE-IN THEATRES Water Recirculating, Timed FLUSH SYSTEM for Critical SHORTAGE AREAS Night/y WATER Water Use -WOO Car Drive-In -250 GaL You Name the Per Cent of Water You Wish to Save I SAFEWAY WRITE TODAY... NOW! SANITATION COMPANY BOX 34 BUFFALO 15, NEW YORK BOXOFFICE :: February 16, 1957 SE-7
Page 1 and 2:
Ft /ne TuAe m me /vi&to&n. Mctu/ie
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MS k-/1V)rtAi< S. ». . F' WAKE UP
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READY NOW WIT ERGMAN PICTURE
Page 7 and 8:
F^6^ o^tAe //l(>twn reduce /^tdiuh/
Page 9 and 10: MPAA Industry Study To Be Comprehen
Page 11 and 12: — ' Hollywood Neglecting Big Musi
Page 13 and 14: )F 47.000.000. ..AIMED TO REACH EVE
Page 15 and 16: Ha^/e you eêr seen svet ^^HOLPiNG
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Page 19 and 20: — Asks Standardization Of Small S
Page 21 and 22: . — TECHNIRAMA, the spectacular n
Page 23 and 24: ! Lowest priced speaker ever offere
Page 25 and 26: BOXOFFICE :: February 16, 1957 25
Page 27 and 28: Program Announced For Concessionair
Page 29 and 30: HOW TO WIN NEW PATRO And Cultivate
Page 31 and 32: ' New Scotland. N. Y„ Airer Openi
Page 33 and 34: .rJîJ,:.: For Sharp, Straightforwa
Page 35 and 36: . . Francis . . . Albert ' Memorial
Page 37 and 38: . . Mrs. . . The . . Salesman . . G
Page 39 and 40: ' NEWS AND VIEWS OF THE PRODUCTION
Page 41 and 42: Six Shows Sold Out At 'Bailie' Prem
Page 43 and 44: For Sharp, Straightforward^ Focus
Page 45 and 46: . . Theatre John . . The DENVER T y
Page 47 and 48: WB) — Grosses Hold Firm On Chicag
Page 49 and 50: AN EDITORIAL "ONE OF THE FINEST and
Page 51 and 52: I For Sharp, Straightforward^ Focus
Page 53 and 54: . . Ted . . Russ . . Wolf . . Manny
Page 55 and 56: Memphis Subs Open But Strike Goes O
Page 57 and 58: AN EDITORIAL Fort Lauderdale Daily
Page 59: For Sharp, Straightforward^ Focus
Page 63 and 64: k Final Dance Slated At Texas Concl
Page 65 and 66: AN EDITORIAL "ONE OF THE FINEST and
Page 67 and 68: 7 GREAT DOUBLE BILLS BOOK THEM NOW
Page 69 and 70: ! People who go places like a light
Page 71 and 72: Dubuque, Iowa, Avon To Close on Apr
Page 73 and 74: . AN EDITORIAL "ONE OF THE FINEST a
Page 77 and 78: . . Frank . . Hialeah Optimists Fet
Page 79 and 80: — Variety No. 3 Installs New Offi
Page 81 and 82: For Sharp, Straightforward^^ Focus
Page 83 and 84: — . . . Phil . . Robert . . Eddie
Page 85 and 86: Charge on Weekends For New Smoking
Page 87 and 88: — — —— — — 'Anaslasia'
Page 91 and 92: Maritime Testimonial For Patrick Ho
Page 93 and 94: . . . Georges . . Phil . . Press .
Page 95 and 96: _ \ '"' • ALPHABETICAL INDEX •
Page 97 and 98: Weekly Ads Stress Big Screen^ Big P
Page 99 and 100: University Sponsors Art Festival Ev
Page 101 and 102: ^ A %M M E 1^ y «• D V V Feature
Page 103 and 104: . .SF. Ad. . D Sep . . . D. . . Nov
Page 105 and 106: -11. li — — — m XHIBITOR HAS
Page 107 and 108: Opinions on Current Productions ÊA
Page 109 and 110: 63 "nr TTP CrTIT/TfT JT Li U U Ulil
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j I | lATES: ISc per word, minimum
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