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—<br />

Dance to Replace Dinner<br />

At Texas Airer Session<br />

DALLAS — Plans neared completion this<br />

week for the Texas Drive-In Theatre Ass'n<br />

convention at the Adolphus Hotel here<br />

also decided that the officers of the association<br />

would be presented at the dance. The<br />

dance is not planned as a formal affair, but<br />

February 25-27. The planning committee announced<br />

that instead of the banquet usually dress if they like.<br />

women are encouraged to attend in evening<br />

held on the final night of the convention, A fur stole will be awarded as a door prize<br />

this year a dance would be held on the roof to one of the women, and a Polaroid land<br />

of the Adolphus.<br />

camera will be the door prize for one of the<br />

With Eddie Josephs, association president, men, a gift from Southwestern Theatre<br />

presiding at a committee meeting here, E. L. Equipment Co.<br />

Pack, activities chairman, and his committee Additional activities also are promised at<br />

SE-2<br />

TEXAS DRIVE-IN<br />

THEATRE<br />

OWNERS ASS'N CONVENTION<br />

WITH<br />

ASSOCIATE MEMBERS IN OKLAHOMA. LOUISIANA<br />

AND MISSISSIPPI<br />

Will<br />

Be Held At<br />

ADOLPHUS HOTEL, DALLAS, TEXAS<br />

FEBRUARY 25-26-27<br />

Constructive Business Sessions<br />

intermingled<br />

with<br />

Good Fellowship and Fun<br />

WIRE, PHONE OR WRITE<br />

FOR YOUR RESERVATIONS - A/OM/<br />

TO:<br />

OR:<br />

ADOLPHUS HOTEL. DALLAS<br />

TEXAS DRIVE-IN THEATRE OWNERS ASS'N.<br />

P. O. BOX 1015. AUSTIN. TEXAS<br />

Entertainment Daily for the Ladies<br />

the convention for the women. A bridge room<br />

will be set up in the Adolphus and Mrs. Tim<br />

Ferguson will act as hostess. On Wednesday<br />

(27), Interstate Theatres will play host to<br />

the women at a matinee performance of<br />

•Around the World in 80 Days."<br />

Registration will begin Monday (25) at<br />

1 p.m., and a cocktail party, sponsored by<br />

MPA and others, will be held at 7:30 that<br />

evening.<br />

On Tuesday, social events will include a<br />

luncheon sponsored by Coca-Cola, a 2:30<br />

screening by 20th-Fox for the women and a<br />

7 p.m. cocktail party hosted by Pepsi-Cola.<br />

NEW ORLEANS<br />

^ew Orleans Variety Tent 45 celebrated the<br />

hearts and lace season with a Valentine<br />

party and square dance Saturday evening (9).<br />

About 72 members and guests attended the<br />

light-hearted affair.<br />

In the past 15 months or so, some 125 theatres<br />

have been closed in the New Orleans<br />

film exchange territory. Closures have occurred<br />

in Alabama, Florida, Ai'kansas and<br />

Mississippi, as well as in Louisiana itself.<br />

In town booking recently were Eldon<br />

Llmmroth of Giddens & Rester Theatres,<br />

Mobile, and Richard Guidry of the Jet Drivein<br />

at Cutoff, La. . . . Eddie Kaffenberger of<br />

Paramount has been promoted to booker<br />

from the position of shipper which he had<br />

held for the past two years.<br />

WOMPI members met Tuesday (12) at the<br />

New Orleans Hotel for their monthly luncheon,<br />

which, on this occasion, was followed<br />

by a closed business meeting.<br />

Center at Winston-Salem<br />

Renovated and Reopened<br />

WINSTON-SALEM, N. C. — The Completely<br />

renovated Center Theatre has been<br />

reopened here by Family Cinemas. The house<br />

formerly was the Colonial.<br />

Improvements at the theatre include virtual<br />

reconstruction of the balcony, which will<br />

be reserved for Negro patrons: installation<br />

of new seating, carpeting, curtains and a<br />

widescreen; repainting and installation of a<br />

new front. Manager of the house is Charles<br />

Utley, who came here several months ago<br />

after Family Cinemas pui-chased the old<br />

Colonial.<br />

'Anastasia' Opening Hits<br />

240 Per Cent at Memphis<br />

MEMPHIS— "Anastasia" gave Malco more<br />

than twice average attendance during its<br />

first week and was held over.<br />

(Average Is 100)<br />

Malco Anastasia (20th-Fox) 240<br />

Palace The Greot Man (U-l) 80<br />

State The Girl Can't Help It (20th-Fox), 3rd wk. 100<br />

Strand Dance With Me, Henry (UA), The<br />

Brass Legend (UA) 85<br />

Warner Naked Paradise (AlP); The Flesh and<br />

the Spur (AlP) 115<br />

J. O. Biddle Leases House<br />

JASPER, FLA.—James O. Biddle. owner of<br />

the Jasper Fay Theatre, has leased the theatre<br />

in the new Valdosta Castle Park shopping<br />

center and will run it in conjunction<br />

with the Fay Theatre. The Valdosta is a<br />

brand new house and seats 1,000 with ample<br />

parking space in the shopping center.<br />

BOXOFFICE :: February 16, 1957

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