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. . The . . Seen . . . Truman . . Don . . Walter 1 . . . Luke . . Wayne . . Roy . . Heywood DALLAS D J. O'Donnell, vice-president and general manager of Interstate Theatres, will serve as local chairman of the entertainment industry tribute to Jimmy Dixrante. Highlight of the tribute will be a banquet March 17 at the Waldorf-Astoria in New York, sponsored by the Jewish Theatrical Guild, with proceeds to various industry charities . . . Col. H. A. Cole, veteran board chairman of Allied Theatre Owners of Texas, moved his upstairs office at 20IP2 Jackson St. here to a street-level location directly across Jackson to the McLendon building, 2008 Jackson. Now the colonel won't have to climb a staii-way. "Rififi," French art film which opened the Trans-Texas circuit's refurbished Pine Arts Theatre here January 29 for a one-week run, has been held over—deferring "Lady Chatterley's Lover" . Coronet has booked a revival of "Mutiny on the Bounty" for February 21. Starring Clark Gable, Franchot Tone and Charles Laughton, film runs two hours and 15 minutes. Art house currently has "Rebecca" in a revival run. The suburban Wilshire had "Friendly Persuasion" in a thu'd week holdover . on XETr,»-^riUST 11 TJX WWa^Âsr WIJIIML^^SM THE SERVICE YOU WANT THE SERVICE YOU GET IS on vour Special Trailers from niDTIOD PICTURE SESU CE Go. 12s HYDE ST. SAN FRANCISCO (2), CALIF. Gerald L. Karski.... President BUFFALO 3409 Oak Lawn, Room 107 COOLING Filmrow were Mark Cole, Cole Theatre, Rosenberg; Sonny Martini, Martini Theatre, Galveston; Jack Lilly, Palace at Commerce, and A. E. McClain, Rowley Theatres manager in Hillsboro. Over at Buena Vista the other morning Sebe Miller and Margarette Rowland put on their gum shoes and chased a purse-snatcher around the Row. A man came into the office and made off with Mary Heather's purse. Sebe almost caught him. too. Said Sebe: "I don't really know what I'd have done with him it I had caught him!" Mary got her purse back but the culprit is still on the loose. Margarette recently became mother of a baby daughter. Miller reported that H. A. Daniels had done four times normal business at his Palace in Seguin during his run of "Secrets of Life" by sending special delivery notices to every school teacher in town advising them of the booking . . . Douglas Desch returned from a trip to Oklahoma City and reported no word had been received yet in regard to the Disney shorts formerly handled by RKO going through BV. However, Central Shipping is still protecting all dates booked prior to RKO's demise, but no new bookings are being taken. Columbia is currently filling two-reeler dates set by RKO but with their own product. . . Columbia set up a Salk vaccine clinic in the exchange Tuesday (12 1 for every employe who wished to have the shots. Columbia also extended an invitation to the employes at Warners for the service. WB is located right behind them on Park . Penn and Tom Luce have been busy calling on accounts for Dominant . The Empire exchange has Exhibitors Service a new front paint job . . . will handle "Rock, Baby, Rocket" which was filmed locally ... Ed Brinn, MGM salesman, has been on the Row most of the week . . . UA's "Gun the Man Down" has three minutes of dialog prior to the title. Herber Theatre Equipment reports several theatre ownership and management changes; Mr. and Mrs. M. D. Harris have taken over the Wakea at New Boston. Mrs. Harris is the daughter of Mr. and Mrs. C. J. Otts of the Wakea at Waskom . Fuller sold his Roxy Theatre at San Angelo to Marian Cole, effective the 10th. Fuller announced no plans for the future . . . W. J. Van Wyk sold his Pix at Centerville to Fred Allen Hill and Harris Campbell and has moved to Waco White has taken over the Texas at Knox City. He has increased the size of EQUIPMENT BUFFALO ENGINEERING CO., INC Dallas, Texas SAVE MONEY ON SIMPLEX PROJECTOR REPAIRS WRITE FOR MY SPECIAL DEAL ON PARTS & LABOR NEW ADDRESS » LOU WALTERS I 1 854S San Fernanda DA 10341 Dallas, Texas i 2200 Young St. DALLAS, TEXAS . . . his concession stand for better business Jim Hodges has moved the Panther at Normangee . Muse took over the Star at Teague and Fail- at Fairfield from Harris Theatres . Jamison has rebuilt and reopened his Jamison at Port O'Connor after a December fire. Lou Walters, who has gotten far-reaching results from his classified ads in BOX- OFFICE, believes that distance is no barrier after spending 40-odd years in the equipment business and would be very happy to help any exhibitor or projectionist solve or advise on his equipment problems, deals and sales. Walters also wanted to make it clear that he has no connection with any equipment dealer here but works independently for any of them and for the exhibitor direct. The farthest point his BOXOFFICE ad has Simmons reached is Cincinnati . took time out to buy his secretary, Mildred Fulenwider, a cup of Java. Franli Starz, in charge of Interstate's publicity, got his picture in a local paper by presenting the first pair of new-priced ducats for small-fry at the Tower. The junior admission has been reduced for "Around the World in 80 Days" ...CO. Wise, Phil Isley's general manager, announced that the circuit had acquired J. G. Long's Theatre at Pasadena, and land has been purchased on Jensen Drive at Houston for a super drive-in . . . . . . C. D. Leon was in town from Abilene Lone Star Theatres has set in Astor's fourteenage-feature combination. Roy Ashburne, Strand, Chillicothe, was ecstatic over the fishing in his area. They have a new kind of fish there, it seems, which is red and shaped like a bass. Some say it is a salt water red fish . . . Others seen on the Row: Mr. and Mrs. O. L. Smith, Alamo and Longhorn Drive-In, Marlow, Okla.; W. E. Bruce, Princess, Whitesboro; Mr. and Mrs. Arthur Caywood, Brady Theatres; Lois Mc- Cullough, manager for Hollis Boran; Mr. and Mrs. J. T. Hitt, Plaza, Bentonville, Ark. (formerly of Hico); Ray Leathers, Paducah; Bryan Blythe, Van at Van; Phillip Tidball, Isis and Parkaire Drive-In, Fort Worth; Jeff Austin, Strand. Frankston; Jerry Jobe, Dixie, Sulphur Springs; E. B. Whorton, Rule and Tower at Rule and Fort Keith, and Palace and Brazos Drive-In at Granbury. Mrs. M. B. Miller of Ennis died from cancer. Her husband is the owner of the Village Drive-In there as well as being principal of one of the local schools. Mrs. Miller was ill three years and left eight children. . . . Alec Bob Euler, who manages the Col. H. A. Cole theatres at Bonham, came in to meet his wife who had been visiting their daughter, Pat Hildebrand, who lives at Midland. His brother Ed works for Herber Theatre Equipment Supply . . . C. V. Caver was on the Row to pick up carbon for his Avenue . . . Harvey Bretel, projectionist at Cinerama, became the father of a son. He already has a daughter White is now managing the Grove for Phil Isley replacing Dan Hulse Barr manages the Inwood, Tony Todora went to the Village for Interstate. Sterling Sales & Service, Inc. Phone Rl 7-3191 SW-4 BOXOFFICE :: February 16, 1957
7 GREAT DOUBLE BILLS BOOK THEM NOW at EMPIRE PICTURES DON GRIERSON DUTCH CAMMER 1 EMPIRE PICTURI COMPANY 2011 JACKSON ST. RIVERSIDE 2-8055 DALLAS, TEXAS BOB O'DONNELL HERAÂN BEIERSDORF 2 ^(/Pm^ffffefJmmS m^sm U.S. i- ""e WORID of TOMORROW! CITIES VANISH BEFORE YOUR VERY EYES. INVAS|0||
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Ft /ne TuAe m me /vi&to&n. Mctu/ie
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MS k-/1V)rtAi< S. ». . F' WAKE UP
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READY NOW WIT ERGMAN PICTURE
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F^6^ o^tAe //l(>twn reduce /^tdiuh/
Page 9 and 10:
MPAA Industry Study To Be Comprehen
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— ' Hollywood Neglecting Big Musi
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)F 47.000.000. ..AIMED TO REACH EVE
Page 15 and 16: Ha^/e you eêr seen svet ^^HOLPiNG
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Page 19 and 20: — Asks Standardization Of Small S
Page 21 and 22: . — TECHNIRAMA, the spectacular n
Page 23 and 24: ! Lowest priced speaker ever offere
Page 25 and 26: BOXOFFICE :: February 16, 1957 25
Page 27 and 28: Program Announced For Concessionair
Page 29 and 30: HOW TO WIN NEW PATRO And Cultivate
Page 31 and 32: ' New Scotland. N. Y„ Airer Openi
Page 33 and 34: .rJîJ,:.: For Sharp, Straightforwa
Page 35 and 36: . . Francis . . . Albert ' Memorial
Page 37 and 38: . . Mrs. . . The . . Salesman . . G
Page 39 and 40: ' NEWS AND VIEWS OF THE PRODUCTION
Page 41 and 42: Six Shows Sold Out At 'Bailie' Prem
Page 43 and 44: For Sharp, Straightforward^ Focus
Page 45 and 46: . . Theatre John . . The DENVER T y
Page 47 and 48: WB) — Grosses Hold Firm On Chicag
Page 49 and 50: AN EDITORIAL "ONE OF THE FINEST and
Page 51 and 52: I For Sharp, Straightforward^ Focus
Page 53 and 54: . . Ted . . Russ . . Wolf . . Manny
Page 55 and 56: Memphis Subs Open But Strike Goes O
Page 57 and 58: AN EDITORIAL Fort Lauderdale Daily
Page 61 and 62: CHANGE . . . TO Your "WATER-HOG FLU
Page 63 and 64: k Final Dance Slated At Texas Concl
Page 65: AN EDITORIAL "ONE OF THE FINEST and
Page 69 and 70: ! People who go places like a light
Page 71 and 72: Dubuque, Iowa, Avon To Close on Apr
Page 73 and 74: . AN EDITORIAL "ONE OF THE FINEST a
Page 77 and 78: . . Frank . . Hialeah Optimists Fet
Page 79 and 80: — Variety No. 3 Installs New Offi
Page 81 and 82: For Sharp, Straightforward^^ Focus
Page 83 and 84: — . . . Phil . . Robert . . Eddie
Page 85 and 86: Charge on Weekends For New Smoking
Page 87 and 88: — — —— — — 'Anaslasia'
Page 91 and 92: Maritime Testimonial For Patrick Ho
Page 93 and 94: . . . Georges . . Phil . . Press .
Page 95 and 96: _ \ '"' • ALPHABETICAL INDEX •
Page 97 and 98: Weekly Ads Stress Big Screen^ Big P
Page 99 and 100: University Sponsors Art Festival Ev
Page 101 and 102: ^ A %M M E 1^ y «• D V V Feature
Page 103 and 104: . .SF. Ad. . D Sep . . . D. . . Nov
Page 105 and 106: -11. li — — — m XHIBITOR HAS
Page 107 and 108: Opinions on Current Productions ÊA
Page 109 and 110: 63 "nr TTP CrTIT/TfT JT Li U U Ulil
Page 111 and 112: j I | lATES: ISc per word, minimum
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