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Charge on Weekends<br />

For New Smoking Room<br />

Chicago—The Glen Theatre has announced<br />

some "rules and regulations"<br />

in connection with the use of its new<br />

smoking lounge. It is proving to be extremely<br />

popular and has only 20 seats.<br />

Patrons under 21 are not admitted. The<br />

lounge will be used Sunday through<br />

Thursday without extra admission, but<br />

a .service charge is in effect on Friday,<br />

Saturday and on holiday nights. Patrons<br />

view the film from behind a glass wall.<br />

Townsfolk Back Opening<br />

Of Edgerton Charve<br />

EDGERTON, OHIO—The Charve Theatre,<br />

about ten years ago. closed last summer<br />

built<br />

without a ripple of protest from the townsfolk.<br />

But after they found out that a closed<br />

theatre affects almost all of the merchants,<br />

they decided to band together and put it<br />

back In business. So, last Wednesday night,<br />

the Charve reopened with great fanfare.<br />

Backed by the local civic organizations .such<br />

as the Chamber of Commerce, Rotary Club,<br />

Edgerton Garden Club, Mothers Club, Boy<br />

Scouts and retail merchants, a campaign was<br />

launched, and 5,700 admission tickets were<br />

sold in advance of the opening, completely<br />

filling the theatre for two performances.<br />

Charles and Virginia Lewis of Edgerton will<br />

operate the theatre. And the local merchants<br />

and organizations will back the project because<br />

they learned that people will go out of<br />

town for their entertainment and are tempted<br />

to patronize out-of-town merchants.<br />

'Horizon' Test Showings<br />

At 2 Cleveland Houses<br />

CLEVELAND— "Lost Horizon" will be test<br />

shown in Cleveland at the Mayland and<br />

Beach Cliff theatres. Sam Galanty, Columbia<br />

division manager, says the 20-year-oId<br />

picture will play spot engagements in variou.s<br />

sections of the country to see what the public<br />

response is. Upon the result of these test<br />

engagements. Columbia will base its sales<br />

policy.<br />

Cleveland film editors, who saw the picture<br />

at a screening, were enthusiastic. Said W.<br />

Ward Marsh of the Plain Dealer, " 'Lost<br />

Horizon' is quite as good entertainment today<br />

as it was in 1937." Stan Anderson of the<br />

Press said, "This revival of a 20-year-old hit<br />

will be the best 'escape' fare on the local<br />

screens."<br />

Heidingsfeld Joins BV<br />

NEW YORK—Lee Heidingsfeld, former<br />

RKO branch manager for RKO in Cincinnati,<br />

has been named salesman there for<br />

Buena Vista by Leo F. Samuels, president.<br />

He will work under Harris Dudelson, midwestern<br />

district manager.<br />

Now in Ohio Prison<br />

TOLEDO—Hyman R. Hurwitz, who was<br />

wanted in at least six cities on embezzlement<br />

charges, is serving a sentence in the<br />

Ohio penitentiary of one to ten years for<br />

embezzling $1,578 from the boxoffice of the<br />

Loop Theatre in 1953, when he was employed<br />

as temporary manager.<br />

James T. Flynn Saves<br />

Three Kids in Fire<br />

NEW HAVEN—James T. Flynn, former<br />

fire department theatre inspector in this city<br />

now employed at Loew's Palace in Meriden,<br />

heroically saved three children in a fire<br />

which took five lives in an apartment building<br />

adjoining the Palace.<br />

When the first alarm came in, Flynn went<br />

out and quickly sized up the situation. He ran<br />

back to the theatre and brought out a 30-<br />

foot stagehand's ladder. Placing it again.st<br />

the burning building, he made three trips<br />

into the structure, carrying a child down<br />

each time.<br />

Flynn stayed on the job the remainder of<br />

the night, keeping watch on the theatre.<br />

Doors and skylights were left open to ventilate<br />

the Palace, which escaped with only slight<br />

water damage in the front lobby.<br />

About 200 persons were evacuated, without<br />

panic after smoke pushed into the theatre.<br />

Anthony Masella, manager, originally<br />

went on stage and told patrons there was a<br />

fire nearby and that they should not be<br />

alarmed if they detected smoke.<br />

Ohio Audio-Visual Center<br />

Given Larger Quarters<br />

COLUMBUS—The audio-visual division of<br />

the state department of education, one of the<br />

largest film exchanges in the world, is moving<br />

from the state office building to the Scott<br />

Krauss building. Front and Maple streets,<br />

where the exchange will have greater floor<br />

space.<br />

The division, which distributes nearly 4.000<br />

films per week to schools and colleges, formerly<br />

was financed by censor fees. The division<br />

occupies space formerly used by the<br />

state division of film censorship, which was<br />

closed two years ago. Electronic equipment<br />

used by the state highway department will<br />

be installed in the exchange quarters.<br />

Two Writers Signed to Do<br />

Two Bowery Comedies<br />

HOLLYWOOD—Producer Ben Schwalb has<br />

signed Elwood Ullman and Jack Townley to<br />

write two original Bowery Boys comedies<br />

which he will put before the Allied Artists<br />

cameras this year with Huntz Hall starred<br />

and Stanley Clements featured. Ullman will<br />

do the screenplay for "Looking for Danger,"<br />

to roll in April, and Townley will author "I<br />

Love Lucifer," which goes into production in<br />

June.<br />

Jim Levitt Elected<br />

CLEVELAND—Jim Levitt, U-I city salesman,<br />

was elected president of the local Colosseum<br />

unit at a meeting of the group held<br />

last week. Other officers elected are: vicepresident,<br />

Judd Spiegle of Republic and secretary-treasurer,<br />

Dorsey Brown of Loew's.<br />

Son to D. Irving Long<br />

LOUISVILLE—A baby boy, named Dennis,<br />

was born January 31 at Norton Infirmary<br />

here, to Mr. and Mrs. D. Irving Long. The<br />

father is the president of the Fourth Avenue<br />

Amusement Co. here, controlling a circuit of<br />

theatres in Indiana and Kentucky.<br />

RESEARCH BUREAi<br />

f or<br />

MODERN THEATRE PLANNERS<br />

ENROLLMENT FORM FOR FREE INFORMATION<br />

The MODERN THEATRE<br />

PLANNING INSTITUTE<br />

825 Van Brunt Blvd.<br />

Kansas City 24, Mo.<br />

Gentlemen:<br />

2-16-57<br />

Please enroll us in your RESEARCH BUREAU<br />

to receive information regularly, as released, on<br />

the lollowing subjects lor Theatre Planning<br />

n Acoustics<br />

Air Conditioning<br />

Architectural Service<br />

G "Black" Lighting<br />

G Building Material<br />

Q Carpets<br />

G Lighting Fixtures<br />

G Plumbing Fixtures<br />

G Projectors<br />

G Projection<br />

G Seating<br />

G Coin Machines ^ ^igns and<br />

G Complete Remodeling<br />

G Decorating<br />

Lamps<br />

.' larqueea<br />

Sound Equipment<br />

G Television<br />

G Drink Dispensers G Theatre Fronts<br />

Q Drive-In Equipment G Vending Equipment<br />

G Other Subjects<br />

Theatre<br />

Seating Capacity .<br />

Address<br />

City<br />

State<br />

Signed<br />

Postoge-poid reply cards for your further convenience<br />

m obtoining information are provided in The MODERN<br />

THEATRE Section, published with the first issue of<br />

'>ach<br />

month.<br />

BOXOFFICE February 16, 1957 ME-7

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