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WB)<br />
—<br />
Grosses Hold Firm<br />
On Chicago's Loop<br />
CHICAGO—With business up or continuing<br />
at previous satisfactory levels, hopes ran<br />
high for a solid spring. Five newcomers<br />
shared gross honors with holdovers, with<br />
special mention going to "Rock, Rock, Rock"<br />
at the Monroe and "Canyon River" at the<br />
Roosevelt. Big holdover was "Full of Life."<br />
which upped grosses in the second week at<br />
the Chicago Theatre.<br />
(Averoge Is 100)<br />
Cornegie— Anostosio (20th-Fox), 3rd wk 190<br />
Chicago— Full of Life Col), 2nd wk 240<br />
Esquire— Everything But the Truth (U-l), 2nd wk. 200<br />
Grond— Istanbul U-l), Thunder Over Arizona<br />
(Rep) 200<br />
Loop—The Brove One (RKO), 3rd wk 210<br />
McVickers—The Ten Commandments (Para),<br />
1 1th wk 345<br />
Monroe Rock, Rock, Rock (DCA); Dynomiters<br />
(Astor) 200<br />
Oriental—The Girl Con't Help It (20th-Fox),<br />
2nd wk 190<br />
Palace—Seven Wonders of the World (Cineroma),<br />
9fh wk 350<br />
Roosevelt— Rock, Pretty Baby lU-l); Canyon<br />
River ( AA) 200<br />
State Lake—The Iron PeMicoat (MGM), 2nd wk. .215<br />
Surf—Simon and Laura (U-l), 2nd wk 185<br />
United Artists—The Wrong Man I 1 95<br />
Woods—The Teahouse of the August Moon<br />
(MGM), 12th wk 205<br />
World Playhouse— La Strodo (Trans-Lux), 7th wk. 200<br />
Ziegfeld—Only the French Can (UMPO), 7fh wk, .185<br />
'Barretts' Stirs Only<br />
Minor Kaycee Interest<br />
KANSAS CITY—The local public turned a<br />
cold shoulder to the new version of "The<br />
Barretts of Wimpole Street" playing at the<br />
Midland Theatre. "Friendly Persuasion"<br />
played to good patronage in its second week<br />
in the Uptown and goes into its third week<br />
there, playing first week in the other three<br />
Fox houses.<br />
Esquire, Fairway and Granada—Three Brove Men<br />
(20th-Fox), The Black Whip (20th-Fox) 110<br />
Kimo— Rififi (UMPO), 2nd wk 200<br />
Midland—The BorreMs of Wimpole Street (MGM) 75<br />
Missouri—This Is Cinerama (Cinerama) 35th wk. 325<br />
Paramount—The Big Land (WB), five days of<br />
2nd wk 95<br />
Rockhill—Tempest in the Flesh (Pacemaker) .... 1 25<br />
Roxy—Utah Blaine (Col) 75<br />
Uptown— Friendly Persuasion (AA), 2nd wk 1 40<br />
'Commandments' 2nd Week<br />
Firm in Indianapolis<br />
INDIANAPOLIS—A pleasant sunny afternoon,<br />
the first in a couple of months, had<br />
more people on the highways than in theatres<br />
and cut down on the week's boxoffice<br />
prospects. But "The Ten Commandments"<br />
continued to set a sensational pace in its<br />
second week at the Lyric, and "Baby Doll" did<br />
extra good business at the Esquire, where it<br />
also played its second week. "Top Secret<br />
Affair" at the Indiana, was leader among the<br />
new attractions. "The Barretts of Wimpole<br />
Street" at Loew's was disappointing.<br />
Circle—Seventh Covolry (Col); Odongo (Col). 90<br />
Esquire—Baby Doll (WB), 2nd wk 150<br />
Indiana—Top Secret Affair (WB); A Woman's<br />
Devotion ( Rep) 1 00<br />
Loews— Barretts of Wimpole Street (MGM); Great<br />
American Pastime (MGM) 85<br />
Lyric—The Ten Commandments (Par), 2nd wk.,.250<br />
BOWLING<br />
KANSAS CITY—Bowling standings after<br />
Friday (8i games were:<br />
MEN<br />
Team Won Lost<br />
Alley Rots 54 30<br />
K. C. T's 52 32<br />
Monley P'c'n 50 34<br />
Steeplechase 42 42<br />
Dixie Picts .371/2 46' •<br />
Shreve's ... .36 '/j<br />
Mode O'Day. 34<br />
47Vj<br />
SO<br />
Hi Lo 5 30 54<br />
WOMEN<br />
Team Won Lost<br />
Monley Pprs 43'/! 19'/j<br />
2<br />
Finton Jones 39 24<br />
Monley Inc. 36'<br />
Borg & Kim<br />
33 30<br />
Klortmon's 28 35<br />
New SO D-l 27 36<br />
Dixie Ent. 24 39<br />
101 Service 20 43<br />
Free Lunch Available From Boolh<br />
At KMTA Convention on Tuesday<br />
KANSAS CITY—Many of the display booths<br />
will operate on a proof-of-the-pudding basis<br />
at the Kansas-Missouri Theatre Ass'n convention<br />
February 26, 27 at the Pickwick Hotel.<br />
As Woodie Latimer of L&L Popcorn and<br />
Chris Bean of Hollywood Servemaster said:<br />
"You can have a free lunch of nutritious<br />
food with us Tuesday." The L&L booth will<br />
serve such free items as E-Z Way coffee.<br />
James River barbecued beef in sandwichas<br />
and hot dogs from the Roto-Grille. Regal<br />
Poppers, operated by Gus and George Kopulos,<br />
will serve Sweden ice cream, Sno-Crop<br />
fish steaks and an orange drink.<br />
Mickelberry's food products will serve chilifranks,<br />
regular franks and cooked<br />
-'N<br />
-*•<br />
Big Boost to United List<br />
In RKO Merger With U-I<br />
KANSAS CITY—Bob Herrell of the United<br />
Film Exchange will distribute about 75 features<br />
and 50 short<br />
subjects not included<br />
aS^<br />
Bob Herrell<br />
in the RKO-Universal<br />
recent integration.<br />
Some of these are newfilms<br />
which have never<br />
been released, such as<br />
"Finger of Guilt" and<br />
"Cartouche," in which<br />
Richard Basehart<br />
stars. Others are older<br />
films, including four<br />
of the Tarzans. The<br />
short subjects do not<br />
include the Disney-<br />
RKO shorts, as these are being handled by<br />
Buena Vista. The United list runs from one<br />
to three reels.<br />
Herrell said United was also being considered<br />
for handling some of the future RKO<br />
productions. "Naturally, I am pleased to have<br />
such a fine array of pictures for distribution<br />
in this area," Herrell added.<br />
Central Shipping will service the product<br />
as it does other pictures distributed through<br />
United.<br />
Citizens Co., Brazil, Ind.<br />
Sells a Theatre for Store<br />
BRAZIL, IND.—Stanley A. B. Cooper, president<br />
of the Citizens Theatre Co., has announced<br />
the sale of the Lark Theatre building<br />
at 8-10 East National Ave. to A. J. Chassel<br />
of Brazil. Chassel, who left for a Florida<br />
vacation following the purchase, indicated he<br />
plans extensive remodeling of the building<br />
for use as a retail store.<br />
The Lark has been closed since February<br />
1954 with the exception of several months'<br />
part-time operation last spring. The Lark was<br />
constructed in 1922 by the Citizens company.<br />
Cooper said there were not a sufficient<br />
number of outstanding films to operate a<br />
second theatre in Brazil.<br />
"In major cities with large populations to<br />
draw from, big hit attractions can be held<br />
over for several weeks' playing time, thus requiring<br />
a fewer number of pictures to operate<br />
each theatre." Cooper stated. "We have<br />
found that the moviegoing public of our community<br />
prefers a top selection of pictures with<br />
hamburgers,<br />
as well as display many othei of h.<br />
company's large variety of meat pioduc^;.<br />
Manley, Inc., will serve popcorn as well as<br />
Coca-Cola, the latter to display its Ice-O-Bar<br />
soft drink machine. Bottled Coca-Cola will<br />
also be available in the company's own booth.<br />
Also to be served are Dr Pepper and Pepsi-<br />
Cola. Howard Strum will display his machine<br />
for milk shakes and the Nestle company will<br />
serve hot cocoa and chocolate bars.<br />
By the lime exhibitors have eaten their<br />
way around the booths Tuesday they should<br />
have a better idea of how to handle their<br />
own conce.ssion bars and please the theatregoing<br />
public.<br />
Don Burnette is the president.<br />
several changes of program each week. Before<br />
the advent of TV, Hollywood studios<br />
tinned out more than 500 pictures each year.<br />
At present there are le.ss than half that many<br />
pictures being produced with emphasis on<br />
quality rather than quantity. It is our present<br />
policy to purchase the finest product available<br />
for Brazil and concentrate this cream of<br />
the crop in one theatre, the Cooper."<br />
TOA Officials to Address<br />
loint MITO-UTOI Meet<br />
SPRINGFIELD, ILL.—A joint meeting of<br />
the Missouri-Illinois Theatre Owners and the<br />
United Theatre Owners of Illinois, both affiliates<br />
of TOA, will be held at the Leland<br />
Hotel here March 6, according to George<br />
Kerasotes, secretary and general manager.<br />
Kerasotes Theatres of Springfield, who also<br />
is board chaiman of UTOI and chairman of<br />
the executive committee of the TOA.<br />
The gathering will kick off with a luncheon<br />
session to be keynoted by S. H. Fabian,<br />
treasurer of TOA. It is probable that L. J.<br />
Bill" Williams, president of MITO, and<br />
Ralph Lawler, president of UTOI, also will<br />
speak at this luncheon session, which will be<br />
a dutch treat affaii-.<br />
The joint meeting is scheduled to take the<br />
fullest advantage of a three-day gathering<br />
of TOA officers and board members in Chicago<br />
on March 3-5. It will be possible for the<br />
rank and file member.s of UTOI and MITO<br />
to have fii'st-hand reports on what took<br />
place at the Chicago sessions and benefit<br />
from talks by the top men of the national<br />
organization. Those w'ho indicated an intention<br />
of attending the Springfield meeting in<br />
addition to Fabian, are the following executives<br />
and committeemen of the Theatre Owners<br />
of America: Ernest G. Stellings. TOA<br />
president, and head of Stewart & Everett<br />
Theatres of Charlotte, N. C; Herman M.<br />
Levy of New York and New Haven, general<br />
counsel; Albert Pickus. Stratford, Conn., a<br />
vice-president, and Walter Reade jr., a member<br />
of the finance committee. There is also<br />
a possibility that John W. Keller II, Columbia<br />
Amusement Co., Paducah, Ky., and a vicepresident<br />
of TOA, may attend. Tom Bloomer<br />
of Belleville and Paul Krueger of St. Louis,<br />
both members of TOAs executive committee,<br />
have tentative plans for being here on March<br />
Eileen Heckart plays the role of an alcoholic<br />
in Paramount's "Hot Spell."<br />
BOXOFFICE February 16. 1957 C-1