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. . Sophie
. . Jim
. . Lynn
. . Omaha
. . Norman
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OMAHA
\X7 F. Horstman is reopening the Princess
Theatre at Odebolt, Iowa, which had
been closed since December. Also reopening
is the De Lux Theatre at Kingsley. Iowa,
operated by Lee Bainbridge . has
been a busy spot for exploiteers: Harry Rice
has been working on Columbia's "Full of
Life" which opens at the Brandeis February
20. and Sam Hart has been setting up
"Battle Hymn." Universal has scheduled a
special screening of "Battle Hymn" at the
Orpheum for the Omaha Council of Church
Women and other religious groups.
Georgia Rasely, exhibitor at O'Neill, reported
unusual success with her tieup of
school participation in showing "War and
Peace" with cooperation of the school superintendent
. Hemengway has been
named assistant booker at Columbia, replac-
White of
ing Martin Hoberman .
Quality Theatre Supply now has a parttime
cast" for his knee injured recently in
an auto accident. He can remove it at night,
but must wear it around the house daytime.
Filmrow Local 47 has scheduled its annual
party for February 20 at the Sparetime steak
house . Volker of the Film Depot
staff has been released from Methodist Hospital
after treatment for a virus infection.
Dorothy Weaver. 20th-Fox assistant cashier,
reported her mother, Mrs. Helen Grabert,
«VcAiTRAItEB
630 Ninth Ava. NEW YORK, N.Y.
1327 S. Wabash CHICAGO, ILL.
74, is hospitalized at Methodist with a fractured
hip . . . Bob Hirz. Warner office manager,
said his son Jon and daughter Mary Jo
have a handful of new pets, triplet lambs
born on theu- grandfather's farm near Murray
. Nielson, former RKO manager,
and his wife are vacationing in Phoenix.
. . .
Al Gardner, former Warner salesman and
former owner of the theatre at Logan, Iowa,
flew into Omaha in his new three-place
plane from Texas for a visit. Gardner is now
in the newspaper business near Waco .
Mrs. Elaine Farris has replaced Rita Miller
as booker's stenogTapher at Warners
George Regan. 20th-Fox manager, was fogbound
in Sioux City last week. Weather
which grounded all planes was so soupy he
was delayed on his trip home by car.
Mons Thompson, former exhibitor at St.
Paul, visited Omaha on his trip back from
the northwest. Other visitors on Filmrow
included lowans Charles Vickers. Mapleton;
Dick Johnson and Prank Good. Red Oak;
Nate Sandler. Missom'i Valley: Mrs. Mona
Pace, Malvern: W. F. Horstman. Odebolt:
Lee Bainbridge. Kingsley: Jamie Booth, Harland.
and Nebraskans Leonard and Al Leise,
Hartington and Randolph: Howard Kennedy,
Broken Bow'. and South Dakotan George
March. Vermillion.
January Chattel Peak
MINNEAPOLIS—In January there were
6.785 chattel mortgages and conditional sales
contracts filed here, reflecting purchases on
so-called "easy payments" of such items as
television sets, autos, etc. The number of such
chattel mortgages and conditional sales contracts
were the highest for any one January
since 1941. when there were 7.561. It compares
with the highest—8,151 in January 1930,
when the big depression was starting to make
itself
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MINNEAPOLIS— Aside from "The Big
Land" and the "Wild Party"-"Four Boys and
a Gun" combination, and the holdovers,
particularly "Anastasia" and "Teahouse of
the August Moon" in their seventh weeks, the
Loop going was slow. "Slander," doing badly,
only completed six of its seven State days.
(Average Is 100)
Gopher—Teahouse of the August Moon (MGM),
7th wi^ i25
Lyric—Wild Party (UA). Four Boys and a Gun
(UA) 125
Orpheum—Gun For a Coward (U-l) 90
Pan—The Wrong Man (WB), 2nd wic 100
Radio City—The Big Land (WB) 100
State—Slander (MGM) 70
World— Anastasia (20th-Fox), 7th wk 150
'Teahouse' Into
Seventh Week
After Sixth Week Score of 110
OMAHA—The alltime record run at the
State Theatre is being extended still further.
"The Teahouse of the August Moon." which
smashed the mark when it was held for a
sixth week, has been held for a seventh week
and there is a chance it will go another. The
sixth week receipts totaled 110 per cent. None
of the other downtown offerings reached
average.
Brandeis— Don't Knock the Rock (Col); Rumble
on the Docks (Col) 85
Omaha—Three Brave Men (20th-Fox) 85
Orpheum—The Wrong Man (WB) 80
State—The Teahouse of the August Moon (MGM),
6th wk no
Surge of Films to TV Does
No Harm to Boxoffice
MINNEAPOLIS—The boxoffice takes here
are holding up well in the face of the telecasting
of pre- 1948 MGM and 20th-Pox
pictures, now going into their second month
on the air. Charles Winchell. Minnesota
Amusement Co president-general manager,
commented;
"I see no indication that our business has
been affected adversely since video started
shooting away with the better and newer
film product and its big exploitation campaigns
in behalf of such attractions. When
we have the attractions we still enjoy good
and normal gi'osses, the same as before the
TV advent of such pictures. My conclusion
is that the ranks of video watchers haven't
been swollen appreciably, if at all. although,
perhaps, there have been shifts in TV audiences.
"There's no way of telling exactly, but I
don't believe that we're losing any more
customers or that more people than before
are being kept away from the theatres."
Sells
Theatre Building
GENEVA. NEB.—Marguerite Freeman, who
operates Marguerite's Shop here, has purchased
the Rialto Theatre building from Mr.
and Mrs. Tom Ewalt, who had owned it for
11 years. Ewalt will continue to operate the
theatre with the present employes, Mi-, and
Mrs. Harry Goold and Martin Burroughs.
Part of the building is occupied by the Jacox
jewelry and clothing store.
Leaves Main Street Dark
LAUREL. NEB.—The Laurel Theatre closing
has left a huge dark spot nightly on
Main street. John Calcavecchia, operator,
said he had done everything in his power
to keep the theatre going but the financial
drain was too great.
'i
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NC-2 BOXOFFICE February 16, 1957