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HOW TO WIN NEW PATRO<br />
And Cultivate the Movie-Going Habit<br />
TAKE ADVANTAGE ... of the growing photoplay-discussion<br />
movement in the schools. Use these low-priced Study Guides prepared<br />
by the founder and leader of the movement. Dr. William Lewin, author<br />
Photoplay Studies<br />
XBITtUHRlC. lUjA<br />
A lil'mt to THE DlRCl'SSION<br />
ANU APPRECIATION OK<br />
of "Photoplay Appreciation in American High Schools" and co-author of<br />
"Standards of Photoplay Appreciation,"<br />
I rsT<br />
I'OR '<br />
IFF<br />
EVERY SCHOOL ... in your vicinity will be grateful to you for<br />
a supply of these beautifully illustrated, authentic guides to the appreciation<br />
of selected motion pictures to<br />
help build community interest in them.<br />
(Size 6x9,<br />
16 pages.)<br />
REACH THE HOr4ES ... of your area through your teachers<br />
and students by supplying these guides to all classes in drama, literature<br />
and history. Let students take the booklets home for their parents and<br />
DAVID MASZKl.LA<br />
family members to<br />
read.<br />
WIU.IAM l.RWIN. I'hlJ,<br />
(Sample Cover)<br />
HERE'S WHAT TO DO<br />
1. Determine the number of Study Guides you require to get the fullest<br />
coverage of all your schools. Use the order form below, allowing sufficient<br />
time for delivery and distribution.<br />
2. Contact school Audio-Visual Directors and Principals for distribution<br />
of the Study Guides for classroom discussion.<br />
Study Guides Are Now Available On<br />
"LUST FOR LIFE"<br />
"WAR AND PEACE"<br />
"FRIENDLY PERSUASION"<br />
THE BARRETTS OF WIMPOLE STREET'<br />
"FULL OF LIFE<br />
USE THIS ORDER BLANK<br />
TO:<br />
PUBLICATION PRESS, 4804 East 9th St., Kansas City 24, Mo.<br />
Single<br />
copies are 30c<br />
25 lots, 25c a copy<br />
50 lots, 20c a copy<br />
100 lots, 15c a copy<br />
250 lots, 12c a copy<br />
500 lots, 10c a copy<br />
1,000 lots, 8c a copy<br />
2,500 lots, 7c a copy<br />
5,000 lots, 6c a copy<br />
Theatre<br />
SEND<br />
copies of the illustrated Study Guide on<br />
(name oi picture)<br />
Playdate<br />
Prices F.O.B. Kansas City,<br />
Mo.<br />
Street Address<br />
Check or money order must accompany order<br />
Please advise bow io ship. Allow 7 days<br />
for rail express and parcel post, 2 days<br />
Town<br />
Signature of Manager<br />
State<br />
for air express.<br />
Ship Via D Air Express D Rail Express D Parcel Post<br />
BOXOFFICE :: February 16, 1957<br />
29
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