Boxoffice-April.07.1958
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NAC Members See Bright Future for<br />
As Supplement to<br />
'Over-the-Counter<br />
A big industry future for automatic<br />
merchandising was predicted at the National<br />
Ass'n of Concessionaires recent western<br />
regional conference at Las Vegas. Nev.<br />
The bright outlook for increased use of<br />
vendors developed as drive-in and indoor<br />
theatre owners, managers and concessionaires<br />
recounted their many profitable experiences<br />
in usins the mechanical salesmen<br />
to supplement personalized concessions<br />
operations.<br />
Such use of vendors in no way cuts down<br />
the "over-the-counter" business at a theatre<br />
concessions, clinical discussion brought<br />
out. In addition to picking up sales that<br />
the concessions staff would have missed<br />
diu-ing rush periods, the vendors were<br />
praised for reducing labor cost, for providing<br />
additional service after the regular concessions<br />
staff goes off duty and for plu.s<br />
sales of candy, ice cream, soft drinks and<br />
cigarets.<br />
ACCENT ON BIG SIZE<br />
The 114 NAC members attending the conference<br />
also joined in discussions centering<br />
around the merchandising of big soft<br />
drinks. 25-cent milk shakes, soft ice cream.<br />
25-cent butter popcorn and a family-size<br />
gallon wax bucket of popcorn for 75 cents.<br />
Better packaging of ice cream items and<br />
the advisability of changing the variety and<br />
price range of candies between the matinee<br />
and evening shows also came up for<br />
close clinical examination.<br />
Drive-in operators, in their special session,<br />
were introduced to advantages and<br />
disadvantages of car-hopping service, automobile<br />
dealer nights, new ideas in screen<br />
trailers, ways butter oil may be used on<br />
popcorn, the submarine sandwich, versatile<br />
peg bi<br />
plays<br />
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sored<br />
chandi<br />
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at Bot<br />
up wa:<br />
costs ii<br />
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and CI<br />
on the<br />
with t<br />
Pittsbi<br />
26. Bo<br />
City, ><br />
24. Lo;<br />
7. Dall<br />
The<br />
Numbtr<br />
ADMISSION CONTROL SYSTEMS,<br />
DRIVE-IN<br />
EPRAD<br />
20i<br />
K-HIII Signal Co 14(<br />
ATTRACTION BOARDS AND<br />
LETTERS<br />
Aditr Silhouette Letter Co. . .48><br />
Ballintyne Co 15c<br />
Wagner Sign Senlct Co. ....4€c<br />
BARBECUED MEATS<br />
Castleberry'i Food<br />
Co 28b, 33b, 36c<br />
Grrer Enterprises 39a<br />
Smilhlield Ham &<br />
Products Co., Inc 38c<br />
BUTTER MAT<br />
Supurdlsplay, Inc 38a<br />
CANDY<br />
Henry Helde, Inc 32a<br />
Hollywood Brands, Inc 26a<br />
CARBON SAVERS<br />
Call Products Co. 46a<br />
CONCESSIONS CATERING SERVICE<br />
Sportservice<br />
39b<br />
CONCESSIONS EQUIPMENT,<br />
DRIVE-IN<br />
Samuel Bert Mfg. Co 39c<br />
Stipurdlsplay, Inc AO3<br />
CONCESSIONS FOODS<br />
Armouf & Co 25a<br />
Castleberry's Food<br />
Co. 28b, 33b, 36c<br />
Grew Enterprises 39a<br />
Original Crispy Pizza Crust<br />
Co<br />
29a<br />
Smithfleld Ham &<br />
Products Co., Inc 38c<br />
CONCESSIONS STIMULATORS<br />
Armour & Co. 2Sa<br />
DRINKS, SOFT<br />
Canada Dry Ginger Ale, Inc. ..31a<br />
Coca-Cola Co 2a, 3a<br />
Nehi Corp 22a<br />
Orange Crush Co. 27a<br />
Pepsi-Cola Co 34a, 35a<br />
DRINK VENDING MACHINES<br />
Carbonic Dispenser, Inc 2Sa<br />
EQUIPMENT, DRIVE-IN<br />
Drive-ln Theatre Mfg. Co. ...17h<br />
CONDENSED INDEX OF PRODUCTS<br />
Key<br />
Number<br />
FILM CEMENT<br />
Fisher MIg. Co. 48c<br />
FILM SPLICER<br />
Griiwold Machine Works 48b<br />
FIREWORKS DISPLAY<br />
Liberty Display Fireworlis Co. .ISb<br />
FOOD SEASONINGS<br />
Dell Foods Specialties Co... 36a<br />
ICE CREAM FREEZER<br />
Sweden Freezer MIg. Co 38b<br />
INTERMISSION SHORTS<br />
Armour & Co<br />
25a<br />
KIDDIE RIDES FOR DRIVE-INS<br />
American Playground Device<br />
Co<br />
15a<br />
J. E. Burlce Co 18b<br />
Game-Time, Inc 12a<br />
Delmer F. Harris Co 14d<br />
Allan Herschell Co., Inc 13b<br />
Hodges Amusement & Mfg. Co. .12b<br />
Joe Homstein, Inc 9a<br />
King Amusements Co 20b<br />
Miracle Equipment Co. Bacli Cover<br />
Play-Yards Original Corp 17a<br />
PowerCar Co 14b<br />
Rassey Mfg. Co 18a<br />
LIGHTS, DIRECTIONAL, ETC.<br />
Dri«e-ln Theatre MIg. Co. ..17b<br />
MOSQUITO REPELLENT<br />
Pic Corp 13a<br />
PAINT FOR DRIVE-IN SCREENS<br />
Globe Paint Co., Inc 14a<br />
PLAYGROUND EQUIPMENT<br />
American Playground Device<br />
Co<br />
15a<br />
J. E. Burke Co. 18b<br />
Game-Time, Inc 12a<br />
Delmer F. Harris Co 14d<br />
Allan Herschell C&, Inc 13b<br />
Hodges Amusement & Mfg. Co. .12b<br />
Joe Hornstein, Inc 9a<br />
King Amusements Co 20b<br />
Miracle Equipment Co. Back Cover<br />
Play- Yards Original Corp. ...17a<br />
PowerCar Co 14b<br />
Rassey Mfg. Co 18a<br />
POPCORN MACHINES<br />
Manley, Inc 37a<br />
NEW EQUIPMENT and<br />
Full descriptions start on page 52<br />
Key<br />
Number<br />
Easily Assembled Merry-Go-Round P-1696<br />
M idget Racer Promotion P-1697<br />
Individual Hobby Horses P-169S<br />
Barbecue Beef and Sauce P-1699<br />
Four, New Motor Generators P-1700<br />
Free, Color Candy Trailers P-1701<br />
LITERATURE<br />
Full descriptions on page 54<br />
Key<br />
Number<br />
Key<br />
Numbei<br />
POPCORN SCOOPS<br />
Speed Scoop 390<br />
POPCORN SEASONINGS<br />
C. F. Simooin's Sons, Inc. ...333<br />
POPCORN AND SUPPLIES<br />
Manley. Inc 37^<br />
PROJECTION ARC UMP<br />
C. S. AshcrafI Mfg. Co 41a<br />
National Excellte 4Sl<br />
Strong Electric Corp 4(<br />
PROJECTION LENSES<br />
Kollmorgen Optical Corp tSt<br />
S.O.S. Cinema Supply Corp. ..46k<br />
PROJECTION & SOUND SERVICE<br />
S.O.S. Cinema Supply Corp. . .46b<br />
PROJECTION & SOUND SYSTEMS<br />
National Theatre Supply 21a<br />
PROJECTOR CARBONS<br />
Diamond Carbons 4711<br />
PROJECTOR PARTS<br />
S.O.S. Cinema Supply Co. . . .46k<br />
PROMOTIONS<br />
Caslleberr/S Food<br />
Co 28b, 33k. M<br />
REFLECTORS<br />
Heyer-Shultz, Inc 54l<br />
National Excellte SOi<br />
SANITATION EQUIPMENT<br />
Abbey Chemical Co IW<br />
County Specialties 15d<br />
SCREEN TOWERS<br />
Ralph L. Churchman I6i<br />
SNO-KONES<br />
Samuel Bert Mfg. Ca 39e<br />
SPEAKER EQUIPMENT<br />
S. T. Echols, Inc 3jk<br />
SPEAKERS, IN-CAR FOR<br />
DRIVE-INS<br />
Ballantyne Co. 19i<br />
EPRAD<br />
11a<br />
SPEAKER RECONING AND REPAIR<br />
Evans Reconing Service 17e<br />
SPEAKER REPUCEMENTS<br />
Soundcrafters of Scranton 18c<br />
THEATRE EQUIPMENT AND<br />
SUPPLIES<br />
Indiana Cash Drawer Co. ...461<br />
S.O.S. Cinema Supply Corp. ..461<br />
DEVELOPMENTS<br />
Nonalcoholic Brew for Drive-Ins P-1702<br />
Corn Buttered Before Popping P-1703<br />
Eight-Drink Automatic Vendor P-1704<br />
Music, Commercials, Custom-Taped P-1705<br />
Concessions Barbecue Promotion Plan P-1706<br />
Military-Type Construction for In-Car Speakers. -P -1707<br />
Heavy-Duty Toilet Plunger L-1S41 Welding Material for Plastic Letters.<br />
OTHER NEWS of<br />
Equipment and Service for Drive-ins L-1843<br />
PRODUCTS and EQUIPMENT<br />
Page<br />
Midget Cars at Detroit Drive-In 10 Drive-ln Play Equipment 19<br />
Midget Car Has Showmanship Value 16 Kiddyland Ride Appeal Varies With Age 21<br />
Care Miniature Trains 17 Light Caravan tt Demonstrate Lamp 50<br />
New Line of Projectors 51<br />
MODERN THEATRE: Send me more information about<br />
items ADVERTISED on the pages circled<br />
2a<br />
13a<br />
below:
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