Boxoffice-April.07.1958

BOSTON
Cpring so far has not been favorable to drivein
owners in this area. Many went to
the expense of reopening early in March only
to run into one snowstorm after another,
with resultant closings. Only a few remained
open during the second snowstorm, which
was not as severe as the first, but was crippling
at the boxoffice. Where the snow drift*
were piled so high that snow removal equipment
had difficulty in getting through, theatres
were forced to close until melting, but
in situations where the snowfall was lighter,
theatres remained open. Witli April well
along, all managers and owners are hopeful
that tile last stonn of the season is behind
them. A banner 1958 season for the drive-in
theatre is expected. Managements are trying
to improve facilities, concessions and attractions
and the quality of film product
booked.
Edward \v.
Lider, chairman of the theatre
team for the Combined Jewish Appeal for
Boston, has arranged a luncheon on April 18
at the Hotel Bradford for circuit heads and
industryites to meet Zvi Kolitz, producer of
"Hill 24 Doesn't Answer," the first full-length
motion picture made in Israel.
.A large contingent of members and associate
members of the Variety Club of New England
have signed to fly TWA to London on
April 20 for the international convention.
Heading the list are Bill Koster and his wife,
executive secretary of the New England unit