Boxoffice-April.07.1958

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Third Week of 'Bridge'
Hits 300 in Twin City
MINNEAPOLIS—Despite Holy Week, business
was sensational almost all down the
line, with "The Bridge on the River Kwai"
in its third week, helped by its Academy
Award honors, coming through remarkably
and far in the lead. Fine showings al.so were
made by "The Brothers Karamazov" in its
fourth week and such newcomers as "Run
Si'.ent, Run Deep" and "Snow White."
(Averoge Is 100)
Academy Around the World in 80 Doys
(UA), 38fh wk 125
Century Search for Paradise (Cineroma), 5th
wk 175
Gopher Run Silent, Run Deep (MGM) 1 50
Lyric The Brothers Karamarov (MGM), 4th wk. 125
Orpheum Snow White (BV), reissue 140
Pan Steel Bayonet (UA); Man on the Prowl
(UA), split with The Girl in Black Stockings
(UA); Hell Bound (UA) 80
Radio City The Bridge on the River Kwoi
(Col), 3rd wk 300
State Fort Dobbs (WB) 90
World Lost Continent (Lopert) 1 00
"Cowboy' Rides Top
Horse at Omaha
OMAHA—Local patrons had high praise
for "Cowboy," which linked with "The World
Was His Jury," more than doubled average
gate receipt.s at the Brandeis. The bill was
held for a second week. Next best among
the downtowners was "Saddle the Wind."
which pushed over the average mark at the
State.
Brandeis Cowboy (Col);
The World Was His Jury (Col) 205
Omaho Sing Boy Sing (20th-Fox);
Ride a Violent Mile (20th-Fox) 85
Orpheum The Lady Takes a Flyer (U-l);
Damn Citizen (U-l) 80
State Saddle the Wind (MGM) 110
Business Drive Kickoff
In Twin Cily by Big Ad
MINNEAPOLIS-Tho local poll ion of the
territory-wide, tlircc-month campaign to revive
the moviegoing habit and fill empty
.=eats was kicked off with a 3xl2-inch newspaper
ad proclaiming the managers of three
Minnesota Amusement Co. houses, the Orpheum
and Bennie Berger's Gopher "the
happiest men in town" and showing halftones
of their heads on line-drawn bodies.
The reason for their happiness, the ad
explained, was because of their belief they'll
make "YOU" happy, too—the "you" being
the public—with their forthcoming pictures.
Pictures named in the ad, which stressed
"these will not be shown on TV for years and
year.s—and never so good," included the current
"Snow White" and the Impending
"Teacher's Pet," "Saddle the Wind," "Merry
Andrew." "Long Hot Summer," "Another
Time, Another Place," "Marjorie Momingstar,"
"Ten North Frederick" and "Too Much
Too Soon."
Neil Houtz Buys Interest
In New Hampton Theatre
NEW HAMPTON, IOWA—Neil Houtz of
Marshalltown has pui-chased the interests of
Mrs. Don H. Norton of Minneapolis and
Central States Theatres, Des Moines, in the
New Hampton Firemen's Theatre. Houtz took
possession Tuesday ( 1 ) . Prior to coming here,
he had managed a theatre in Marshalltown
for nine years.
The New Hampton Fire Department will
retain ownership of the theatre building.
Two Meetings Slated
For Twin City Area
MINNEAPOLIS—Two imp