Boxoffice-April.07.1958

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'Run Silent, Run Deep Opens Big;
'Merry Andrew/ Others Hold Up
NEW YORK—Pleasant weatJier, plus several
stj-ong new pictures for the Easter season,
boosted business at the majority of the
Broadway first runs, several of whlcli had
long waiting lines during the weekend. These
Included "Run Silent. Run Deep." which
had a smash opening week at the Victoria;
"Witness for the Prosecution." very big in
its eighUi week at the Astor. and "Merry Andrew."
coupled with tiie Music Halls annual
Easter stage pageant, which had a second
week bigger than the opening stanza at the
world's largest playhouse.
Two important 20th-Fox films. "The Young
Lions" and "The Long. Hot Summer." opened
during the week at the Pajamount and Mayfair,
the former theatre being closed a week
for refurbishing.
The art houses were headed by simultaneous
runs of two films also on Broadway.
"Witness for the Prosecution" at the Plaza
and "Desire Under the Elms" at the Sutton.
(Averogc Is 100)
Astor—Witness for the Prosecution (UA), 8th wk 140
Boronef—To Poris With Love Confl); The
Ladylcillcrs (Confl), reissues, 2nd wk. ........ 1 25
Copitol—Teocher's Pet (Paro), 2nd wk 150
Criteriori— South Pacific (Mogno), 2rxJ wk. of
two-o-doy 1 95
Fine Arts—.Demonioque (UMPO), 4th wk 120
Stti Avenue—Gervoise (Confl), 1 I th wk 140
55fh Street—Henry V (Rank), 8th d.t. wk 115
Guild Confessions of Felix Krull DC A), 4th wk. 120
Little Corr^gie—Chose o Crooked Shadow (WB) 140
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FILMACK
Loews Stale— Soddic the Wind (MGM). 2nd wk
Moyfoir—Th« Unholy Wife Ul), 4th wk,
120
95
NormorKlie—Snow White and the Seven Dwarfs
(BV), reissue, 8th wk
.110
Odeon—Desire Under the Elms (Poro), 3rd wk. 150
Poloce—The Bridge on the River Kwoi (Col).
1 5th wk of two-Q-doy 200
Poromounl—The Young Lions (20th-Fox), opened
April 2
Pons—And God Created Woman (ICingsley),
23rd wk 150
Plozo—Witness for the Prosecution (UA), 8th wk 150
Radio City Music Hall— Merry Andrew (MGM)
plus Eoster stogc show, 2nd wk,
.165
Rivoli Around the World in 80 Days
(UA), 76th wk of two-o-day
.200
Roxy—Closed until Windtammcr opens April 9
Sutton Desire Under the Elms (Pora), 3rd wk. . .125
Trom-Lux 52nd The Lovemoker (Trons-Lux),
3rd wk 110
72nd Street A Love Story (Topaz) 110
Victoria Run Silent, Run Deep (UA) 185
Worner—Search for Paradise (SW), 28th wk.
of two a day 145
World—The Bride Is Much Too Beautiful
(Ellis-Lax), 10th wk 120
'Bridge' Second Week
Aided by Oscars
BALTIMORE—With seven Academy Awar(is
pinned on the picture, "The Bridge on the
River Kwai" scored a 20 per cent increase in
its second week here and "Witness for the
Prosecution" did better for its fourth weekend
than its thii-d. "Snow White and the
Seven Dwarfs" is quite strong for a rerelease.
Century
Cinema
A Farewell to Arms (20th-Fox), 4th wk.
And God Created Womon (Kingsley),
100
20th wk 65
Film Centre Merry Andrew (MGM)
Five West The Bride Is Much Too Beautiful
1 50
(Ellis-Lox) 125
Hippodrome The Bridge on the River Kwai
(Col), 2nd wk 275
Little An Americon in Poris (MGM), reissue. ... 90
Moyfoir Witness for the Prosecution (UA),
5th wk 150
Playhouse Gervoise (Cont'i), 2nd wk 85
Stanley Snow White and the Seven Dwarfs
(BV), reissue 125
Town Seven Wonders of the World (Cinerama),
14th wk 75
'Bridge' Continues to Top
Field at Buffalo
BUFFALO — "The Bridge on the River
Kwai" continued to top the boxoffice field
here in its third week at the Century when
it ran up a snappy 205. "The Brothers Karamazov"
turned in a 120 on a nine-day second
week at Shea's Buffalo. Elsewhere business
was quiet.
Buffalo The Brothers Koramozov (MGM).,.. 120
Center Eighteen and Anxious (Rep) 90
Century The Bridge on the River Kwoi (Col),
3rd wk 205
Cinema All at Sea (MGM) 95
Lafayette The Bride and the Beast (AA); Beost
of Budapest (AA) 85
Paramount House of Wox (WB); Phontom of
Rue Morgue (WB), 3-D reissues 95
New York Theatre Changes
Name to Globe in April
NEW YORK—The New York Theatre
Broadway and 43rd Street will change its
name early in April to the Globe Theatre, according
to the Brandt chain, which operates
the house.
The original Globe Theatre, at Broadway
and 46th Street, is being reconverted to a
legitimate house and wDl open in May as the
Lunt-Fontanne Theatre, to honor the famous
stars of "The Visit," the new house's opening
attraction. Originally a legitimate theatre,
the house showed pictures from the mld-
1920s until August 1957. when it was closed
by the Brandt chain.
at
Drops $1 Carload Price
At Jericho in Glenmont
GLENMONT, N. Y. —In dropping the $1-
per-carload price which he charged seven
nights a week at the Jericho Drive-In here
last season. Morris Klein has replaced it
with a straight 70-cent tap for persons over
12—effective on reopening Thursday (3).
Klein also increased the price at his Hi-Way
Drive-In between Coxsackie and Castleton
from 65 to 70 cents, effective on the relighting
Thur.sday. Scale at the Sunset Drive-In,
Hudson, which MorrLs operates with a
younger brother Raphael, remains the same.
The brothers' fourth automobiler, the
Mountain outside Hunter in the Catskill
mountains, will not relight until later.
Morris said Monday that there was "five feet
of snow there yet." The Kleins also ojaerate
the indoor Hunter, hardtop, as a summer
situation.
Klein gave the difficulty under which he
conducted the Jericho as reason for the low
price. The town of Glenmont has a curfew
law, which limits screenings to midnight
Monday through Saturday and to 11 p.m. on
Sunday.
With such a time limitation, Klein could
not present a second feature until the summer
evenings grew shorter. This put him at
a disadvantage with ai-ea drive-ins who had
no "deadline." Klein said the Jericho showed
a profit in its first season with the bargain
scale.
Key Rings Given Away
At Drive-In Reopening
ROTTERDAM JUNCTION. N. Y. — The
Rlverview Drive-In here attracted nearly
500 cars for a free reopening show recently.
Bob Lament said
the turnout represented an
increase of 200 automobiles over last year's
free relighting.
Drivers were given free double-key ring
chains which separate and which glow in tlhe
dark. Costing 12 cents apiece in wholesale
lots, the device is hooked together by an
"owl," whose eyes glow. Pushing a snap releases
the house and the car rings, so they
can be kept separate. The back of the plastic
owl carries an advertisement for the drivein.
Tlie Lamont organization purchased 5.000
of the key rings for distribution at the Riverview.
Sunset in Kingston and Vail Mills in
Vail Mills.
Stars Attend Benefit
Of 'Lions' at Paramount
NEW YORK—Montgomery Clift and Hope
Lange, two of the stars of "The Young Lions,"
attended the opening at the refurbished Paramount
Theatre Wednesday, and the Actors
Studio midnight supper at the Waldorf Astoria,
immediately following. The studio
sponsored both the events.
Marilyn Moru'oe, Don Murray (Miss Lange's
actor-husband
I , Joan Crawford, Ben Gazzara,
Cheryl Crawford, Eli Wallach and Joan
Copeland walked across a golden carpet in
the new Paramount lobby and were interviewed
by Martin Block while they were
photographed by ABC-TV cameraman.
Public performances of "The Young Lions"
started Thursday (3).
Philip Leacock. young English director,
has been signed by the HHL company to
UA's "The Rabbit Ti-ap."
E-2 BOXOFFICE April 7, 1958