Boxoffice-April.07.1958

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IN
WANT TO HIT SALES JACKPOT?
Continued from page 26
big drink at 20 or 30 cents at the refreshment
counter, and the smaller, ten-cent
drink in the automatic vendor. Some liave
found it helpful to sales to sell the big
drink in a plastic cup which the patron
can take home.
SOME DRIVE-INS lii»ve found that patrons
appreciate hearing hi-fi records during the
intermission instead of a clock trailer.
VARIETY IN PACKAGING is important in
the sale of popcorn, particularly to children
and teenagers. A bag should suffice for
the ten-cent purchase, but more than one
type of box can be used for the 15 to 25-
cent sales. There is also glamor appeal in
an aluminum bag which can be .sold for
ton cent.s. Some theatre.s have had success
with a huge polyethylene bag seDing
for as much a-s 75 cents which can later be
used for storing vegetables in the home refrigerator.
BUTTERCORN HAS BECOME important
througliout the country. It i.s usually
served in a cup for 15 cents, a family-size
box for 25 cents, and sometimes in bags up
to 25 cents. The 25-cent package of buttercorn
sells successfully mostly in drive-
ins, and its acceptance depends more upon
the section of the country and the theatre
than on the price iUself.
MANAGERS WHO WILL promote kid show.s,
st'Uiim the theatre to a spon.sor for $100 to
$150, should be rewarded with bonuses by
circuits and owners, for such promotions
usually result in taking in a like amount at
the concessions. With admission free the
kids have more money to spend for popcorn,
candy, soft drinks and other refreshment
items at the stand.
IT IS IMPORTANT, once patrons have been
introduced to new items and induced to
buy more of all concessions items, to keep
up the activities of salespeople. Personnel
must be educated. Further, since the salary
bracket of concessions people presents
a problem, because theatre management
can't increase the salaries, an incentive program
will increase sales.
Point-of-Purchase Displays
-^
DOS (SQfcfe"'
rjfO0C/il t^ff^
AND DO IT AT A FRACTION
OF YOUR PRESENT COSTS
"I get a real charge
out of this "
In the nation's famous eating places and
cocktail lounges ... in luxury liners on the
high seas ... at major league ballparks,
drive-in restaurants and theatres, neighborhood
taverns and corner drugstores, in hospitals,
clubs, other institutions large and
small . . . wherever soft drinks or mixers
are dispensed . . . there you will find SODA-
MASTER, product of the world's largest manufacturer of multi-flavor beverage
dispensing equipment. There is no more modern, refreshing, sanitary method.
SODAMASTERS leading popularity results both from this preferred manner
of serving AND the fact that no other method is so economical. Costs of club
soda and flavors are cut to a fraction. Profits multiply.
CHECK THESE SPECIFIC ADVANTAGES
• The identical beverages obtained from bottles — with carbonation equal or
higher.
• As much as 65*o savings on bottled flovors. 96*'o savings on club soda.
• Choice of models to serve 2, 3 or 4 high carbonated flavors plus jet and normal
soda stream, or can be installed to serve still drinks as well as carbonated,
including plain drinking water.
• Variety of flavors, instantaneously, at the finger tips.
• Unmatched service speed, avoiding dissatisfaction and "walkouts" of rush
periods.
• Elimination of costly, troublesome, time-consuming bottle handling.
• Uniform coldness and perfect proportions of beverages, automatically
1
i
Old Colony Tropical Punch and hot buttered popcorn
ore the natural companion products linked in
a campaign nationally promoted by the Orange-
CRUSH Co. Theatre sales of the two products are
being stimulated by the above pictured Punchy the
parrot mobile in red, blue, green, yellow and brown.
While two of the three pieces in the picture create
interest in the drink, two easel cards that come
with the mobile provide the popcorn reminders.
On one. Punchy says, "Sip and munch hot buttered
popcorn and Tropical Punch." The other easel
card is the cup and fruit element of the Tropical
Punch mobile.
PRIZES
GALORE
AS NEVER BEFORE
with
'
MAIL THIS COUPON TODAY
' Please send me full facts on the Sodomoster
^ Mix Monitor Faucet 100 gollon-per-hour
I
1 Superchorger corbonotors.
SELF-CONTAINED SODAMASTER MODELS INCLUDE REFRIGERATING SYSTEM,
CARBONATOR, SYRUP TANKS, AUTOMATIC CONTROLS, EVERYTHING IN A
SINGLE CABINET. SODAMASTER REMOTE MODELS MAY BE INSTALLED IN SEPA-
RATE ROOM OR BASEMENT WITH ONLY THE FAUCETS IN THE SERVICE AREA.
Firm
Address-
Nome
West Coast PlonI: 1 602S S. Marquardt Ave., P.O. Box 142, Norwalk, Calif.
CANADA: GENERAL EQUIPMENT CORP., LTD., TORONTO, ONT.
''BARBECUE BONANZA"
Get The Facts From
Your Distributor Today
28 The MODERN THEATRE SECTION