Boxoffice-April.07.1958

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going and interviews. On April 19 they leave
by plane for London, where he'll cover the
Variety Clubs International convention. Then
the pair will vacation in Rome, Venice, Pari.s
and at the Brussels World's Fair.
For the benefit premiere April 16 of "South
Pacific" at Rowley United Theati-e's suburban
Wynnewood, two of the film's stars, Mitzi
Gaynor and Juanita Hall, along with sports
figures Joe DiMaggio and Rocky Mai'ciano,
will make per.sonnal appearances. Tickets will
be $25 each, and will include a midnight
banquet. Proceeds from the event will go to
Msgr. John Canoll-Abbing's Boys Towns of
Italy.
FORT WORTH
Tnterstate's Mansfield Drive-In returned
"Follow the Sun" (the screen biography of
famous local golfer Ben Hogan) as a second
feature to "The Quiet American." The regular
Mansfield projectionist is business agent
R. C. "Cliff" Sparks, but it could have been
done by another projectionist, Claude M.
Pox. Fox, projectionist at Interstate's Ridglea,
is Hogan's father-in-law. His daughter
Valerie is portrayed in the film by Anne
Baxter.
Anne Baxter, with producer Douglas Fair"-
banks jr., will appear in person opening day
of "Chase a Crooked Shadow" at the Worth
April 26 . . . L. C. Tidball's Parkaire Drive-In
went into foreign films.
Name Change Gag Works
Eddie Holland, a North Little Rock, Ai-k.,
theatre manager, tucked his tongue in his
cheek and came up with another suggestion
for a new name for the north portion
of the Arkansas metropolis.
Calling in the
news WTiters and photographers he tacked
up "Peyton Place" on one of the municipal
highway signs—just to see how it would
look. The scene appeared in the paper
along with Holland's reasons why he
thought the new name should be adopted!
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pdclip (iregKs, booker for Warner Bros. Ihtc,
resigned effective Saturday (5i and was
to become a salesman for United Artists.
Eddie was with Republic before going to
Warners. He was in the Republic office six
years and salesman for 12 yeai'S. He Joined
Warner Bros, in 1948 as salesman and remained
on the road eight years, booking the
hist two years. Jim Cmmp, who had been
selling for UA for several months, has resigned
and will return to Dallas.
Mr. ajnd Mrs. E. R. "Ked" Slocum spent
Saturday night (29) with Mi-, and Mrs. Ray
Hughes, Poteau, who operate the Liberty Theatre
in Heavener and Tower Drive-In In
Poteau. The Slocums left Poteau Sunday
morning (30i and drove to Hot Springs for
the Independent Theatre Owners of Arkansas
convention. The foui--day meeting was
held at the Velda Rose Motel, an innovation
for theatre owner conventions, as in the past
they usually have been held in downtown
hotels.
Exhibitors on Filmrow included W. T.
Kirby, Time, Wetumka; Frank P. Dove,
Groom Theatre, Groom and Panhandle theatres.
Panhandle, Tex.: Don Cole, Bison,
Buffalo; Mr. and Mrs. C. W. Wright, Ritz,
Oilton; Wright Hale. Lyric. Speaj-man; L. E.
Brewer. Royal, Valley and Brewer's Drive-In,
Pauls Valley: W. T. Kerr, Ai'buckle Drive-In,
Davis: Dana Ryan, Buffalo. Pawnee: Ray
Hughes and wife. Liberty, Heavener, and
Tower Drive-In, Poteau: Mr. and Mrs. George
Lederer, Rex, Yale: Mr. and Mrs. Morris
Lotvin, Ritz, Jenks: Rhoda Cates, Tower,
Selling; J. S. Worley. Liberty, Tex., and
Pioneer Drive-In, Shamrock, Tex., and Milam
Steel, Lakeside Drive-In, Pawnee.
Mr. and Mrs. Jim Newell, who recently resigned
from Barton Theatres, for which they
had been managing the Chieftain, have taken
over the Ritz Theatre, Rush Springs, from
T. E. Hutchins . . . W. G. "Bill" Edmonston
has closed his Rex Theatre in Covington,
Okla., and has joined Barton Theatres as
manager of the Redskin Theatre. Edmonston
has been in the business a great many years,
having owned and operated theatres in Checotah,
Muskogee and Garber before taking
over the theatre in Covington.
C. J. Michalica is the new owner and operator
of the Star Theatre, Minco, having
just recently taken over from his former
partner. He was here recently arranging
booking with the various film companies . . .
Victor Jory. well-known screen and legitimate
theatre actor, appeared here April 4, 5
m the piay, "Cat on a Hot Tin Roof," by
Tennessee Williams. Jory is well known in
Oklahoma City, as he appeared here with the
Criterion Players for several months. They
changed plays every week.
Local theatre owners were certainly on the
ball following the Academy Awards telecast
Wednesday night (26i. The State immediately
informed its audience that the winning
picture, "The Bridge on the River Kwai,"
would open there the next day. The morning
edition of the Daily Oklahoman carried a
four-column by ten-inch ad announcing the
winning picture, the space having been reserved
by the State to replace an ad appearing
in an earlier edition. Howard Federer,
president of State Theatres, which operates
111. Ci 111(1 ;iii(i State theatres here, said the
paper gave lull cooperation and was ready to
change the coi)y as .soon as the Awards winners
were made public.
Dudley K. Tucker jr., Columbia salesman
many years, now is head b