Boxoffice-April.07.1958

one
served. Least expensive is liot dogs with
French fries for 40 cents. Beef barbcciusetup
is 55 cents. Fried chicken with
Fi-ench fries and cole slaw is highest at $1
a plate. Original Crispy Pizza is sold at 60
to 70 cents, depending on whether it i.s
with or without sausage.
For dessert there's the Rich packaged
sundae, strawberry or chocolate, for 25
cents. Beside the usual sodas there's a new
fruit punch put out by Orange-Cru.sh served
in a 24-oz. cup at 30 cents and given with
two straws.
After dinner the children may use the
playground featuring the Miracle "candystripe"
equipment.
Herbert Slotnick, who kept the Lakeshore
Drive-In open during last winter, has special
"spook shows" each Saturday at midnight,
plus the regular features. On Fridays
there's an hour of cartoons prior to
the features, slanted especially for the
small fry.
Radio and TV promotion plugs the picture
while newspaper advertising is more
institutional, for the special shows or the
cafeteria and playground featui'es.
Albany, N.Y.
^/pERATiON OF a playground which
includes powered rides as well as the traditional
play equipment in a drive-in, plus
a facility utilized by adults and youngsters
alike, has proved very successful at the
Riverview in Scotia, N. Y., according to
Bob Lamont of Lamont Theatres.
The automobiler's two powered rides, a
ferris wheel and a merry-go-round, have
won such patron acceptance that the Lament
organization is considering the installation
of a train. Decision on the latter
has not yet been made. The ferris wheel
is said to be the only one in an Albany area
ozoner. There are several amusement centers
so equipped. Lamont's Sunset Drivein
at Kingston is equipped with a motorized
merry-go-round, too.
PLAYGROUND IS
SUPERVISED
I is .specially
The Riverview playgi'ound, supervised by
Manager Howard Cammer, is fenced
around. Entrance and exit are througli
gates. Some of the individual ride areas
are also fenced off. The "Turnpike," on
which pre-teen youngsters peddle small
cars is tractor-shaped >
surfaced and enclosed.
.
A high school girl
monitors it.
The playground crew consists of a man
and three high school girls, plus the Riverview's
assistant manager. The latter is assigned
to the area for the hour before showtime.
The man handles the ferris wheel.
One of the girl attendants has been associated
with the drive-in four seasons and
is particularly interested and adept. Lamont
pointed out that the job requires a
certain amount of skill supplemented by
personality
and tact.
"After all, the girls must deal witli
I'lif piont'rr in Coil Form Hciicllrnl
introduces to yoit . . .
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l^
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1^ A 25c! pack costs you only
Coils are separated individually
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l^ Metal holder secured to box
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Liability
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Insurance
ORDER THRU YOUR LOCAL THEATRE SUPPLY DEALER OR —
PIC
CORPORATION
Boost Drive-In Profits With
Write for A. H.'s new
book: "Kiddielonds--
Q Business witi-i o
Future," $3. Tel
how to build ond operate
a kiddieland
successfully.
837 Broad St., Newark, N. J.
Tel.: Mitchell 2-0639
Allan Herschell Kiddie Rides
latt
.More and more dri\e-in lliralres art'
installing separate kiddielands to in-
.
crease tlieir profits. Same fine location
. , . same parl