Boxoffice-April.07.1958

I
All
I
Metal
''We tried every screen paint,
TOPSAIL PROVED BEST
for light reflection and ^
low maintenance!"
says Mr. Morris KUin
of K/«in Thtatnt.
Klein Theatres used nothing but TOPSAIL on oil
their drive-in theatre screens for 5 years. For
reflecting a moximum of light and keeping
maintenance costs at a minimum, they found
TOPSALL best suited to their needs.
Try TOPSAIL . . . you'll find it TOPSAIL!
Ask about the other Globe paints ideal
to solve drive-in maintenance requirements'
>
^
Theatres all over the country will agree screentex
TOPSALL is the only screen paint with all these
features:
• Reflects more light
• lasts longer
• Keeps white and clean
• Less distortion in rain
• Durable and weather
resistant
• Low cost maintenance
• Quick application
• Rolls on with long-haired
roller
• One less coat required
• Brighter picture in twilight
GLOBE PAINT CO., INC.
181 North 1 1th Street, Brooklyn 1 1, N. Y.
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INC.-uhrichsville, OHIO
Sintt 1932 PHONE 94 R
PROMOTING DRIVE-IN PLAYGROUND
Continued from preceding page
parents as well as children." Lament commented.
"This necessitates flexibility."
The young ladies' work ends with the
start of the first screening. They report
in time to get the equipment ready.
The installation which men use, along
with boys, is a basketball court with a
board and net. The principal activity on
it is "shooting."
The Riverview is equipped with various
swings, tilt-a-whirl. teeter-totter and .slides.
Particular emphasis is placed on the safety
angle at all times.
A special trailer has been used to promote
use of the playground "an hour before
showtime." Annually, a buildup is employed
to mark the opening of the playground—the
weekend following the closing
of .schools. Through advertising and giveaways,
the attention of youngsters is focused
on the premiere. "Frees" include popcorn
and a soft drink. The playground
opening each season draws as many as 1,000
children, Lamont reported.
PLAYGROUND PAYS
OFF
"It is hard to pinpoint the exact financial
results derived from playground
operation at a drive-in." he declared. "However,
we are convinced that extensive
equipment, including powered rides, pays
off. Of course, the amount and character
of such equipment depend upon economic
factors in the area from which the theatre
draws."
Helena, Mont.
I HE Sky View Drive-In in Great
Palls has a very complete playground, and
when it is operating Manager Donohue advertises
it as the "best in the Northwest."
Nearly all outdoor drive-ins stress the
playground angle for the children and
sometimes they suggest that patrons come
early so that the youngsters can take advantage
of the playground equipment. "We
wiU baby sit for you so that you can enjoy
the show," is also a good advertisement
during the theatre season.
The Fox Drive-In in Billings had a good
crowd for awhile when it revived the miniature
golf deal. Whether they continue
this year or not will depend somewhat on
how business will appear to be on opening
night.
Drive-in operators questioned about new
equipment for their playgrounds for the
Continued on page 16
THE PLAYMATE line
PLAYGROUND EQUIPMENT
~ Merry Go Rounds
Metal Slides • Cii
Beam Balancers • Sviedish Gym
THE DELMER F. HARRtS CO.
CONCO.RDIA, KANSiS
14 The MODERN THEATRE SECTION