Boxoffice-April.07.1958

WINNIPEG
LTarry Hurwitz. local Odeon Theatres supervisor,
and Harold Bishop, Famous Players,
api)eared on television prior to the Academy
Awards TV show. Each supervisor predicted
that a picture that had played, or was about
to play, in their respective theatres would
be the Academy Awaid winner. Famous
Playei-s ran away with the major share of
the awards with an engagement of "The
Bridge on the River Kwai" at the Metropolitan,
Western Theatres assistant sujjei-vlsor David
Carr has conti-acted with Tlieatre Poster
Service to commence their higlily successful
foreign coin promotion in the north end
Tower Theatre and in the St. Boniface Plaza
Theatre. In addition, it is expected that
Harry Pygrocki's King's Theatre will come
in on the deal. The Playhouse Tlieatre in
Portage la Pi-airie doubled their matinee
gross in the fii-st week of theii- 15-week series
of the foreign coin promotion. Charlie Taylor,
the manager. aiTanged a very successful
campaign, tying in with the Portage la
Prairie Daily Graphic for a contest to be
run in the newspaper: special display for
a map of the world with coins, to be placed
in the Royal Bank branch in Portage la
Prairie: window cards in five different restaurants:
and a special large map of the
world display in a barber shop window, all
of which added up to excellent enthusiasm
being developed amongst the kiddies.
The big news in the large centers in the
prairie provinces is the number of holdovers
on big pictures and the length of these holdovers.
The Empress in Edmonton was advertising
the tenth week on "Ten Ck)mmandments."
at advanced admissions: the Capitol
in Edmonton held over "Old Yeller" for the
J. M. RICE and CO. LTD.
m
"Everything for ihe Theatre"
IBallantyne Sound
Hilux
Systems.
Anamorphic Lenses.
fourth week: "Peyton Place' ii iiioveover to
the Empress from the Paramount, was in its
eighth week. Here "Raintree County" held
for a second week: "Witness for the Prosecution."
now at the Odeon in its fourth
week: "Peyton Place" in its eighth Winnipeg
week at the Gaiety: and "Old Yeller" in it.s
.seventh week at the Tivoli. In Calgai-y
"Peyton Place" was held for the thii'd week
at the Capitol, and "A Farewell to Arms" for
a second week at the Palace.
The Globe Theatre, La Fleche, Sask., the
Gaiety Theatre, Gravelbourg, Sask., and the
Unique Theatre, Rosetown, Sask.. are now
using Bingo as a boxoffice promotion, with
the theatre punchcut bingo cards.
15 From Detroit Variety
Sign for London Event
DETROIT—Variety Club of Detroit will
have a delegation of 15 attending the international
convention in London this month,
according to Jack Zide, in charge of arrangements.
Reservations have been made for Sol
Adler. Charles Komer, Nathan Milstein, Edward
Rosenberg, Lou Sarko, Dr. Peter Shifrin
and Jack Zide, all with theii- wives, and Ben
Rosen.
Organization of the barkerettes as an
auxiliary, recently approved by the tent, is
being started, reactivating a group which has
been dormant for a decade. Membership is
open to wives or widows of barkers or to
women in the entertainment business. Listed
as barkerette charter members at the first
organization meeting are Betty Bothwell.
Jean Buermele, Lucille Carver, Helen Dross,
Louise Federici, Gwen Griffith, Minnie
Haynes, Dolores Herzog, Mildred Marks, Jean
Mitchell, Faye Sweet, Valerie Wetsman, Beth
Woods, Arlene Zide and Sylvia Zide.
Variety Club is increasing its own ranks
with the admission of 21 new members—Sol
Adler, Joe Baringhaus, Ken Boehmer, Sid
Bowman, Lee Caron, Nicholas Dombrowski,
Carl Dross, Bernard Friedman, S. L. Gilbert,
Carl Goldstein, Harry Krim, Leonard Krim,
Ai-t Levy, Milt London, Nathan L. Milstein,
Louis Sarko, Dr. Peter G. Shifrin, Dick Uday,
MoiTis Weinstein, Mickey Zide and Jim
Wood.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
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825 Van Brunt Blvd.
Kansas City 24, Mo.
jentlemen:
4-7-58
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to receive inlorrnation regularly, as released, on
Ihe follov/ing subjects for Theatre Planning:
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Edmonton, Alto.
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Another Term for Officers
Of B. C. Exhibitors Ass'n
VANCOUVER—Owen Bird, president, and
all other officers of the British Columbia
Exhibitors Ass'n have been re-elected. Myroun
McLeod was given another term as
vice-president: Earl Hayter, secretai'y, and
Gerry Sutherland, treasm-er. All are from
Vancouver, except McLeod, a Powell River
theatreman.
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'Holiday' to Bow Apr. 7
TORONTO—"This Is Cinerama" will end
after the Easter weekend at the University
after a run of 24 weeks. Invitations have been
sent out to newspaper and radio critics for a
preview of "Cinerama Holiday" April 7 by
S. H. Fabian and Sam Rosen of the Canadian
Cinerama Corp. "Holiday" will open AprU 8
as a premiere benefit performance for local
medical organizations.