Boxoffice-April.07.1958

. . Harold
. . H.
CHARLOTTE
T ucy Mouring: McGriff, former F*aramount
employe now residing in Columbia, Ala.,
has published a book of the poetry which she
ha,s been writing for many years and which
is entitled "Patchwork." Mi's. McGriff was
secretary of the North Carolina Poetry Society
for several years and was a member of
the Charlotte Writer's Club . . . WOMPI
mt! ibers met at several members' home to
roll bandages for the American Cancer Soci<
ty. This is an additional monthly servici
project for WOMPI.
Olara Simmons, formerly with Piedmont
1 1 omotions. is traveling to Vienna to study
£i r a year at the Vienna Academy of Music
. . . Mildred Hoover, cashier at Pai-amount,
spent Easter in Atlanta visiting relatives . . .
Gladys Hawkins, fomier secretary at Wilby-
Kincey Theatres, was the wimier of the $2,000
cash prize given away by HaiTis supermarkets.
.
The Starlite Drive-In in Kernersville reopened
March 28 K. Baldree will
reopen the East Drive-In in Beaufort April
Thomasania Glenham, daughter of
15 . . .
Dottie Glenham of the Imperial Theatre, has
completed her basic training in the WA'VES
at Bainbridge, Md., and is now taking her
hospital training in Great Lakes, III. She
hopes to be stationed in Charleston in the
near future. Dottie recently was promoted to
assistant, manager of the Imperial. She has
w'orked in the motio.i picture industxy for
17 year.i and is an active member of the
WOMPI club.
Here's your winning combination
Southern Film Launches
Theatre Ad Division
BIRMINGHAM, ALA. Si)Uthcrn Film
Productions, jjroducer of educational, industrial
and travel films, has formed a commercial
theatre ad division to produce liveaction
film ads with sound on location at the
.-^pon.sor's place of business in towns of the
Atlanta, New Orleans and Jacksonville film
territories.
The business sponsor pays a reasonable
production cost to the producer plus a weekly
screening fee to the exhibitor, and Southern
Film says that production and screening of
the ads will not conflict with agreements already
made with commercial ad producers.
The ads are produced around a format of
"trade at home, save at home," and in addition
to .selling the individual .spon.sor, can
be run as a weekly series involving several
sponsors and promote the town as a whole.
The exhibitor benefits not only from the
screening fee, but from added patron interest
in the showing of local scenes and community
residents in the commercials. In addition,
the exhibitor receives a special free
sequence in which his theatre is exploited
as an important institution necessary to the
progress and prosperity of the town and
community and in which a positive stand
is taken in comparison of quality of TV and
motion picture theatre entertainment.
Darby Veteran at Miami
Stamps Okay on Film
MIAMI BEACH—Al Glick of FST's publicity
office, played host to Pete Callahan
and his family at the initial showing of
"Darby's Rangers" at the Colony Theatre.
Callahan is the only known member of the
famous Rangers living here, and he voted
the picture "tops." He considered it authentic
in presentation and fine entertainment as it
played up the more humorous moments in
the lives of the Rangers. Paul Biiiun, amusements
editor of the Miami Beach Sun, said
that Callahan "gave the newspaper an orchid
for catching the spirit of the movie in
its review."
MEMPHIS
p
i\I.
Bowers luus reopened his Pines Theatie
at Mountain Pine, Ark. . . .
Howard
Nicholson, manager at Paramount, entered
Methodist Ho.spital for surgery . .
Chalmers
.
CuUins has started weekend operations only
of his Savoy Theatre at Memphis.
I)rive-in openings announced: Mary, Cherokee,
Ala., owned by Mrs. Mary Ligon; Highlands.
Hohenwald. Tenn., owned by Ernest S.
Pollock who closed hLs Strand at Hohenwald
at the same lime . D. Bowners, manager,
.said the Cardinal Drive-In, Mayfield,
Ky.. would open April 11 . . . The Vester
Theatre, Pine Bluff, has been closed by T. C.
Mead.
H. A. LiBon, Mary Drive-In, Cherokee, and
Whyte Beford, Ford Drive-In, Hamilton, were
in town from Alabama . . . John T. Hitt, Cozy,
Bentonville; Orris Collins, Capitol, Paragould:
William Elias, Murr, Osceola; Mrs. Mildred
Bomar, booker for O. G. Wren Theatres at
Little Rock; Ann Hutchins, State, Coming:
Jimmy Singleton, New at Marked Tree and
Sharum at Walnut Ridge, and Alvin Tipton,
Tipton theatres at Caraway, Monette and
Manila, were in town from Arkansas.
. . . B. D. Bright,
From Mississippi came T. E. Lloyd, 8 Drive-
In, Houston; Earl Reis, TwUight, Bruce;
George Larkey, Drive-In, Kosciusko; John
Carter, Whitehaven Drive-In, Grenada; Lawrence
Foley, Palace, Tunica, and A. N. Rossie,
Hi-Y
Roxy, Clarksdale
Drive-In, Henderson, Ky., was a visitor.
SERVICE
and
COURTESY
For over 20 yeors
OUR WATCH WORD
•CENTURY l2''io,To STRONG Z'.s
CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
215 E. Washiiioton
GREENSBORO. N. C.
219 So. Church St.
CHARLOTTE, N. C.
REPLACEMENT
SPEAKERS
Quality * Price = True Economy
Here's where you can choose fine replacement
speakers—moke sure your drive-in is in "sound"
condition for the new season. Wide selection
now available. Reasonable. Fast, dependable
service. Sotisfcction guaranteed. Write or coll
now for full cetails.
JACK
MITCHELL'S
TRISTATE THEATRE SUPPLY CO.
320 S. 2nd St. /Jackson 5-8249/Memphis, Tenn.
GuuyHna.
IBOOKING SERVICE2SS^
135 Brevord Court, Charlotte, N. C.
FRANK LOWRY—JOHN WOOD
PHONE FR. 5-7787
EXHIBITORS DRIVE-IN
AND INDOOR IN
ATLANTA, NEW ORLEANS AND JACKSONVILLE FILM TRADE EXCHANGE AREAS
NO INVESTMENT
$100 $200 $300
FROM YOUR SCREEN
PER MONTH
EXTRA INCOME WITH OUR
LIVE ACTION FILM ADS
FILMED ON LOCATION IN YOUR TOWN AT MERCHANT'S PLACE OF
BUSINESS IN LIVE ACTION AND SOUND!
• Will not violate present ads contract
• A business and prestige builder for
sponsor
• A public relations soles promotion project
for all the town
• Steady additional income for exhibitor
SPECIAL GRATIS SEQUENCES EXPLOITING IMPORTANCE OF YOUR
THEATRE TO THE ECONOMIC WELFARE OF COMMUNITY
Live Action Ads with Local Scenes and Faces Stimulate B. O. Receipts
Write on Your Stationery Our Representative Will Call
SOUTHERN FILM PRODUCTIONS
Theatre Ad Division— P. O. Box 2415, Birmingham, Ala.
BOXOFFICE AprU 7, 1958 SE-3