Boxoffice-April.07.1958

1415 W. Pruitt St/Phone MEIrose 1-1527/lndionapolis 23, Ind.
at the Dewitt, North and Lakeshore drive-
PROMOTING DRIVE-IN PLAYGROUND
safe * durable • Continued from page 10
easy to install
and mother a chance to .sit in the car, chat,
Unconditionally
and read the paper." An hour or so of
iPi.sure is given the parents, according to
Warranted
Irving Goldberg. This is possible because
(jemeUm
O
ptA^9"£H-
their .voungsters can enjoy the supervised
playground while the parents relax in quiet.
with
recogi
zed o' (thori ties
Copy like this is used in the theatre directory
dance-
advertising in newspapers, in display
Dosig"^" rec reofio" copy when it is used, and on screen trailers.
For over 25 years Game-Time
has been the nation's leader
in designing and manufacturing
safe, economical playground
Cleveland, Ohio
devices of all types.
Drive-In Theatre Operators Have Founci That
riERBERT HoRSTEMEiER rcports that
Well-Equipped,
his
Safe
two ozoners, the
Playgrounds Kingman Drive-In,
Build Extra Profits Two Ways—At The Box
Delaware, Ohio, and the Ti-iVale Drive-In,
Office And At The Concession Stand.
Coshocton, go in for specialized playground
advertising by the use of automobile
bumper strips, special trailers and window
cards.
USE EXTRA ADVERTISING
"We use extra advertising space in the
newspapers advising the public to 'Bring
the Kiddies Early and Enjoy the Playground,'
" Horstemeier says. "In Coshocton
we have a special name for our playground
which gives it special significance. We call
it the 'Kiddie Con-al,' and our advertising
GAME-TIME SWINGS are the only all-steel formed swings on the
includes wood cut-outs of the popular Disney
market, affording the greatest
characters, all
degree of
done in
safety
bright colors, to
with minimum
make the area attractive to
maintenance.
children."
No castings—welded construction.
Other important drive-in circuit operators
including Associated Theatres with
Game-time offers a planning
eight ozoners.
and Selected
layout
Theatres with
service
eight
to help you
outdoor theatres
make
as well as owners of single
the most efficient, economical use of your facilities,
drive-ins, report that their playground advertising
is confined to an added line in
whether in existence or to be constructed.
their regular advertising mentioning "Playgrounds
for Children."
// you hove not aUeady received our 38-page 1958 catalog
Dick Hershman, manager of Associated
showing our complete line of equipment write today.
Circuit's Skyway Drive-In. Ashtabula, said:
"Occasionally we put on a free pony ride
(jamtime, i.
as an extra and advertise this as a special
event. But we do not have pony rides regularly.
We rent the ponies for the occasion,
not too often, maybe three or four times a
204 JONESVILIE ROAD
season. But when we do have this extra
. IITCHFIEID, MICHIGAN
kiddy entertainment, we advertise it in
space apart from our regular
Wholly owned subsidiary of Simpson Manufacturing Co
space."
newspaper
ADVERTISE IN REGULAR COPY
The TriVale, like other drive-ins surveyed,
regularly confines its playground
advertising to a line in its regular copy.
"We are still in the picture business,"
one outdoor exhibitor said, "and our advertising
is slanted to the picture or pictures
we have on the screen,"
r'4&''^V«^^ ^^^ """^^ ^^°* '^ proven on your
^
own grounds before purchase.
How Can You Lose?
Syracuse, N.Y.
Any ride is worth or\ly what is nets YOU.
Have dinner at the drive-in before
the show" is a prime promotion HODGES AMUSEMENT & MFG. CO.
factor
BE PREPARED! SUMMER IS COMING!
HODGES' KIDDIE'S DELIGHT
HAND CAR RIDE
ins in this vicinity.
There are cafeterias in all the drive-ins
on a self-service basis. A plate dinner is
12
The MODERN THEATRE SECnON