Education guide 'Eindhoven designs' - Technische Universiteit ...

Eindhoven designs / volume two 19
systems from fount of knowledge to facilitator. In fact, it means
designing systems that teach “higher order” skills such as
abstraction, reasoning, and reflection. The main challenge is to
enable learners to learn how to learn by having a more openended
evaluation of learning outcomes, and developing a
cooperative and collaborative way of learning skills.
Experience design is a developing field of design. The
aim of the theme Emotions and Experiences is to
optimise users’ experiences of products, systems and
services by communicating specific emotions, values
and identities through design. Typical experience
design projects cross multiple design disciplines
such as product design, communication design
and architecture. In retail for instance, a product’s
packaging, the (interactive) communication media
and the spatial design of a store are all involved in
creating a unified user experience. Similar principles
can be found in the design of novel technological
artefacts in which the boundaries of products
fade due to their inherent interconnectedness
and pervasiveness. Optimising experiences in
these cases is complex given the multitude
of occurrences in which people engage with
design. Thus, given an application domain,
knowledge is needed to identify (a) the
critical situations in which (b) desired
experiences should be evoked and (c) how
the body is involved in shaping them.