CREDIt RAtING OF ANADOLU EFES

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GEOGRAPhIC FOOtPRINt BEER SOFt DRINK tURKEY 73.7 million population (1) 5 breweries, 2 malteries 10 mhl brewing capacity 115,000 ton malt production capacity 12 lt. consumption per capita (2) 89 percent market share (3) 1 st position in the market RUSSIA 139.4 million population (1) 5 breweries, 5 malteries 20.2 mhl brewing capacity 175,000 ton malt production capacity 73 lt. consumption per capita (2) 11 percent market share (4) 4 th position in the market KAzAKhStAN 16.2 million population (1) 2 breweries 2.4 mhl brewing capacity 37 lt. consumption per capita (2) 41 percent market share (3) 2 nd position in the market (5) MOLDOVA 4.3 million population (1) 1 brewery 1.4 mhl brewing capacity (6) 32 lt. consumption per capita (2) 1 st position in the market GEORGIA 4.6 million population (1) 1 brewery 1.2 mhl brewing capacity 20 lt. consumption per capita (2) 1 st position in the market BELARUS (7) 9.6 million population (1) 47 lt. consumption per capita (2) AzERBAIJAN (7) 9,0 million population (1) 7 lt. consumption per capita (2) SERBIA 7.3 million population (1) 2 breweries 62 lt. consumption per capita (2) ALMANYA (8) 82.3 million population (1) 107 lt. consumption per capita (2) 10 tURKEY 73.7 million population * 8 bottling plants 69 percent market share ** 1 st position in the market KAzAKhStAN 16.2 million population * 1 bottling plant 34 percent market share ** 1 st position in the market AzERBAIJAN 9.0 million population * 1 bottling plant 56 percent market share ** 1 st position in the market KYRGYzStAN 5.5 million population * 1 bottling plant 1 st position in the market *** IRAQ 31.4 million population * 1 bottling plant JORDAN 6.4 million population * 1 bottling plant 12 percent market share ** 2 nd position in the market PAKIStAN 185.5 million population * 6 bottling plants 29 percent market share ** 2 nd position in the market tURKMENIStAN 4.9 million population * 1 bottling plant SYRIA 22.5 million population * 9 percent market share **** 2 nd position in the market tAJIKIStAN 7.7 million population * Footnotes (Soft Drink) * TUIK, EIU **The Nielsen Company ***CCİ Estimate ****MEMRB Footnotes (Beer) 1. TUIK, CIA, The World Fact Book 2. Canadean’s Global Beer Trends, 2010F 3. The Nielsen Company, January-December 2010 4. Due to changes in the Nielsen Company’s methodology as of January 2011, the previously announced market share data for 2010 has been changed. 5. Market leader as of August 2010. 6. In 2010, the beer production capacity of our Moldova operations fell slightly while that of our Georgia operations rose. This was due to the relocation of some of the production equipment from our Moldova facilities to Georgia facilities. 7. Anadolu Efes, besides exporting to many countries around the world also owns or controls sales and distribution companies in Belarus and Azerbaijan. These companies carry out or coordinate the sales and distribution of the Group’s products. 8. As of March 2010, Einbecker Brauhaus AG started to produce “Efes Pilsener” brand in Germany to be sold by Efes Deutschland GmbH, the 100 percent subsidiary of Anadolu Efes. Germany Serbia Belarus
Turkey Syria Jordan Georgia Iraq Azerbaijan Turkmenistan Kazakhstan Pakistan Tajikistan Russia Kyrgyzstan Bottling plant Breweries ANADOLU EFES ANNUAL REPORT 2010 11
Page 1 and 2: ANADOLU EFES ANNUAL REPORT 2010
Page 3 and 4: Commencing its operations in 1969 w
Page 5 and 6: An International Powerhouse… Reac
Page 7 and 8: owned. The majority shareholders, Y
Page 9 and 10: Soft Drinks Group Anadolu Efes cond
Page 11: ANADOLU EFES ANNUAL REPORT 2010 09
Page 15 and 16: CAPItAL AND ShAREhOLDING StRUCtURE
Page 17 and 18: A pioneer in the beverage industry
Page 19 and 20: (1996). • Assets of Toros Biracı
Page 21 and 22: • CCİ reached an agreement to un
Page 23 and 24: • Kazakhstan’s first bottled dr
Page 25 and 26: ANADOLU EFES ANNUAL REPORT 2010 23
Page 27 and 28: ANADOLU EFES ANNUAL REPORT 2010 25
Page 29 and 30: We strengthened our position furthe
Page 31 and 32: guidance we forecasted that our 201
Page 33 and 34: cases in 2010. While we realized st
Page 35 and 36: Tuncay Özilhan - Chairman (1) Born
Page 37 and 38: authored more than 20 books and hun
Page 39 and 40: Chief Financial officer N. orhun K
Page 41 and 42: Ömer Öğün - Efes Kazakhstan Gen
Page 43 and 44: Berke Kardeş - Commercial Director
Page 45 and 46: N. orhun Köstem - Chief Financial
Page 47 and 48: Özlem Aykaç İğdelipınar - Chie
Page 49 and 50: We completed another successful yea
Page 51 and 52: While responding to changing consum
Page 53 and 54: Anadolu Efes has a 28 percent stake
Page 55 and 56: eer “Gusta”; the aromatized bee
Page 57 and 58: herlands-based EBI, which conducts
Page 59 and 60: to a beer market that has quadruple
Page 61 and 62: Expanding its market share and stre
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SOFt DRINKS - International All ope
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We add value to life… Anadolu Efe
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contemporary enterprises that ident
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economic and ethical priorities and
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the Arabia CSR Network, was given t
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developments and industrialization
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environment and its contributions t
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informed about the risks associated
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first and only Turkish team to win
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Anadolu Efes launched initiatives i
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• does not feature content claimi
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The Company does not employ child l
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Continued rise in profitability in
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sales and distribution of beer prod
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5 percent extra price increase to c
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In such a challenging year, Turkey
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two Turkish banks; USD 100 million
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Turkey Operation’s full year volu
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TRL 435.0 million and EBITDA margin
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Summary Tables Anadolu Efes Consoli
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turkey Beer Operations Highlighted
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Soft Drink operations (CCİ) Highli
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The official website of the Company
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ANADOLU EFES ANNUAL REPORT 2010 107
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We believe in Corporate Governance
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Our Company complies with and has i
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Our Company’s Annual Report and A
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Investor Relations Manager under th
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section, when the date of the finan
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12. Disclosure of the Persons Entit
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stakeholders is one of the key poli
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career and financial means granted,
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of the Company’s management. In a
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systems are being made against any
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conducts studies for building up a
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C. NET REVENUES Turkey Beer Interna
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at Anadolu Efes. Mr. Cüceloğlu ap
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REPORT OF THE BOARD OF AUDITORS Com
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ANADOLU EFES BİRACILIK VE MALT SAN
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Opinion 4. In our opinion, the acco
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Anadolu Efes Biracılık ve Malt Sa
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CREDIt RAtING OF ANADOLU EFES

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