CREDIt RAtING OF ANADOLU EFES

Expanding its market share and strengthening its presence through innovative
marketing practices, Efes Georgia made important advances in the field
of quality and was awarded ISO 9001:2008 Quality Management System
Certification and HACCP Food Safety Certification in 2010.
Production commences in Germany
Another important development in 2010 was the start of production of the
“Efes Pilsener” brand in Germany, one of Europe’s most important beer
markets. “Efes Pilsener,” produced by Einbecker Brauhaus AG on a contract
basis, started to be sold by Efes Deutschland GmbH, 100 percent subsidiary
of Anadolu Efes in Germany. Local production of the “Efes Pilsener”
brand in 0.33 lt. and 0.5 lt. glass bottles commenced in March 2010.
Another important
development in
2010 was the start
of production of the
“Efes Pilsener” brand
in Germany, one of
Europe’s most important
beer markets.
ANADOLU EFES ANNUAL REPORT 2010 59