CREDIt RAtING OF ANADOLU EFES

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Contents Anadolu Efes at a Glance 04 Geographic Footprint 10 Main Operational and Financial Indicators 12 Capital and Shareholding Structure 13 History 16 Pioneering Ventures of Anadolu Efes 20 Vision-Mission 24 Message from the Chairman 28 Board of Directors 32 Organizational Structure 36 Senior Management 38 2010 Review 48 Operating Areas and Regions & 2010 Activities 52 • Beer 52 • Soft Drinks 60 Sustainable Growth and Social Responsibility 64 Ethical Values and Code of Conduct 82 Management’s Financial Review and Expectations 86 Investor and Shareholder Relations 104 Credit Rating of Anadolu Efes 106 Corporate Governance 110 • Corporate Governance Compliance Report 110 Other Information Related to Operations 130 Dividend Distribution Proposal 134 Report of the Board of Auditors 135 Consolidated Financial Statements and Independent Audit Report 137 Communication Information 216
Commencing its operations in 1969 with two breweries, Anadolu Efes is an international powerhouse with 16 breweries, 7 malteries and 20 Coca-Cola bottling plants in 15 countries. As being Europe’s 5 th and the world’s 13 th largest brewer by sales volume, Anadolu Efes is an international company with a production network spread across 15 countries, always targeting the top positions in all operating countries and growing faster than its operating markets. Coca-Cola İçecek, conducting Anadolu Efes’ soft drink operations, is the 5 th largest bottler in terms of sales volume within the Coca-Cola System. <strong>ANADOLU</strong> <strong>EFES</strong> ANNUAL REPORT 2010 01
Page 1: ANADOLU EFES ANNUAL REPORT 2010
Page 5 and 6: An International Powerhouse… Reac
Page 7 and 8: owned. The majority shareholders, Y
Page 9 and 10: Soft Drinks Group Anadolu Efes cond
Page 11 and 12: ANADOLU EFES ANNUAL REPORT 2010 09
Page 13 and 14: Turkey Syria Jordan Georgia Iraq Az
Page 15 and 16: CAPItAL AND ShAREhOLDING StRUCtURE
Page 17 and 18: A pioneer in the beverage industry
Page 19 and 20: (1996). • Assets of Toros Biracı
Page 21 and 22: • CCİ reached an agreement to un
Page 23 and 24: • Kazakhstan’s first bottled dr
Page 29 and 30: We strengthened our position furthe
Page 31 and 32: guidance we forecasted that our 201
Page 33 and 34: cases in 2010. While we realized st
Page 35 and 36: Tuncay Özilhan - Chairman (1) Born
Page 37 and 38: authored more than 20 books and hun
Page 39 and 40: Chief Financial officer N. orhun K
Page 41 and 42: Ömer Öğün - Efes Kazakhstan Gen
Page 43 and 44: Berke Kardeş - Commercial Director
Page 45 and 46: N. orhun Köstem - Chief Financial
Page 47 and 48: Özlem Aykaç İğdelipınar - Chie
Page 49 and 50: We completed another successful yea
Page 51 and 52: While responding to changing consum
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Anadolu Efes has a 28 percent stake
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eer “Gusta”; the aromatized bee
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herlands-based EBI, which conducts
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to a beer market that has quadruple
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Expanding its market share and stre
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SOFt DRINKS - International All ope
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We add value to life… Anadolu Efe
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contemporary enterprises that ident
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economic and ethical priorities and
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the Arabia CSR Network, was given t
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developments and industrialization
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environment and its contributions t
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informed about the risks associated
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first and only Turkish team to win
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Anadolu Efes launched initiatives i
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• does not feature content claimi
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The Company does not employ child l
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Continued rise in profitability in
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sales and distribution of beer prod
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5 percent extra price increase to c
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In such a challenging year, Turkey
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two Turkish banks; USD 100 million
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Turkey Operation’s full year volu
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TRL 435.0 million and EBITDA margin
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Summary Tables Anadolu Efes Consoli
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turkey Beer Operations Highlighted
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Soft Drink operations (CCİ) Highli
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The official website of the Company
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ANADOLU EFES ANNUAL REPORT 2010 107
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We believe in Corporate Governance
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Our Company complies with and has i
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Our Company’s Annual Report and A
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Investor Relations Manager under th
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section, when the date of the finan
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12. Disclosure of the Persons Entit
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stakeholders is one of the key poli
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career and financial means granted,
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of the Company’s management. In a
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systems are being made against any
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conducts studies for building up a
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C. NET REVENUES Turkey Beer Interna
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at Anadolu Efes. Mr. Cüceloğlu ap
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REPORT OF THE BOARD OF AUDITORS Com
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ANADOLU EFES BİRACILIK VE MALT SAN
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Opinion 4. In our opinion, the acco
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Anadolu Efes Biracılık ve Malt Sa
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CREDIt RAtING OF ANADOLU EFES

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