CREDIt RAtING OF ANADOLU EFES

While responding to changing consumer demand is among the priorities of
Anadolu Efes, it has more than 30 brands in its product portfolio besides
“Efes Pilsen”. Having a wide range of local brands in its portfolio, the
Company has achieved a significant competitive edge in all segments by
succeeding also with the international brands produced under license.
This strategy has allowed the Company to grow very quickly, and it has
become the 13th and 5th largest brewing company in the world and Europe,
respectively. In addition, its soft drinks operations run by CCI is the 5th largest bottler in the Coca-Cola system.
One of the primary objectives of the Company is to sustain this growth
into the future. To achieve its sustainable growth objective, Anadolu Efes
continues its investments to expand the Turkish beer market and meet
rising demand in all of its operating markets by establishing new production
facilities and lines and increasing its overall capacity.
The Company which commenced production in Turkey in 1969 with two
breweries today operates five breweries and has increased its annual
capacity from 0.3 mhl to 10 mhl. Equipped with the state-of-the-art
technology, Anadolu Efes breweries can respond to shifting needs instantly
thanks to their high-quality production facilities.
Owning two malteries and a hop production facility in Turkey, the Company
has the annual capacity to produce 115,000 tons of malt and 300 tons of
pellets of hops, respectively. Making key investments in the fields of malt
and hops which are vital for brewing industry, Anadolu Efes focuses on
agricultural projects which allow for the domestic procurement of malting
barley seeds and hops.
The ongoing efforts of the Company’s R&D Department for the last 30 years
bore fruit in the production of a wide range of malting barley seeds of very
high quality. In order to contribute to the development of local economies,
Anadolu Efes supports the cultivation of barley and hops which are the
raw materials for brewing. The Company also offers trainings on irrigation
techniques, manure and pesticide application to help farmers to increase
productivity.
As the leader of the
Turkish beer market,
Anadolu Efes is aiming
for the top position in
both beer and soft drink
operations in all of its
operating regions
ANADOLU EFES ANNUAL REPORT 2010 49