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CREDIt RAtING OF ANADOLU EFES

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In such a challenging year, Turkey beer operations net income rose by<br />

1.5 percent to TRL 368.5 million in FY2010 compared to FY2009. Higher<br />

interest income and F/X gains, although partly non-cash, eliminated the<br />

impact of higher interest expense and F/X losses due to higher debt level<br />

reached after EBI acquisition.<br />

Turkey beer operations net cash position improved significantly to TRL<br />

178.2 million at 2010-end compared to its level of TRL 43.8 million as of<br />

September 30, 2010.<br />

International Beer Operations:<br />

Our international beer operations are conducted by Efes Breweries<br />

International N.V. (“EBI”), 100 percent subsidiary of Anadolu Efes based<br />

in Holland. As of December 31, 2010, EBI operates in 4 countries with 9<br />

breweries and 5 malteries. EBI has a 28 percent share in Central European<br />

Beverages (“CEB”), which has beer operations in Serbia and it also owns<br />

a sales and distribution company in Belarus.<br />

In the last quarter of 2010, EBI’s consolidated sales volume rose by<br />

12.4 percent over the same quarter of 2009, despite lower contribution<br />

from the base effect in this quarter compared to the previous ones. As a<br />

result, EBI’s consolidated sales volume reached 15.7 mhl in FY2010, up<br />

by 15.2 percent compared to FY2009. Despite higher beer prices in all<br />

countries of operations due to increased taxes, successfully implemented<br />

price increases, continued focus on strategic brands and moving from<br />

quantitative to qualitative availability significantly contributed to our<br />

performance in 2010.<br />

EBI’s net sales revenue rose by 8.6 percent to USD 200.8 million in the last<br />

quarter of 2010 compared to the same quarter of 2009. High base of last<br />

year, due to the price increase of ca. 5 percent in November 2009 prior to<br />

excise tax increase in Russia in addition to comparatively stronger Ruble in<br />

4Q2009 vs. 4Q2010, have led to a lower rise in USD based sales revenues<br />

in 4Q2010 compared to sales volumes in the period despite an additional<br />

price increase of ca. 4 percent in November 2010. However, for the<br />

whole year, stronger local currencies eliminated most of the the negative<br />

impact of the phased reflection of increased excise taxes into sales prices<br />

International Beer Operations<br />

Consolidated Sales Volume (mhl)<br />

2009<br />

13.6 15.7<br />

2010<br />

International Beer Operations<br />

Distribution of Consolidated<br />

Sales Volume<br />

Russia<br />

77 percent<br />

Others<br />

23 percent<br />

<strong>ANADOLU</strong> <strong>EFES</strong> ANNUAL REPORT 2010<br />

91

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