CREDIt RAtING OF ANADOLU EFES

ANADoLu EFES’ PIoNEERING
VENtURES
BEER
• Turkey’s first canned beer produced by Ege Biracılık in Izmir in 1986.
• Turkey’s first light beer, “Efes Light”, was launched in 1993.
• The first non-returnable (deposit free) bottles started to be used in 1996.
• Turkey’s first dark beer, “Efes Dark”, was launched in non-returnable
transparent bottle in 1998.
• Turkey’s first five-liter keg packaging made its debut in 1999.
• Turkey’s first “embossed” printed can was introduced in 1999.
• The 30th anniversary of the Company was commemorated with the
production of Turkey’s first embossed “shaped can” in 1999.
• Production of the first licensed beer commenced in Russia with the
“Efes” brand in 1999.
• First licensed production of a foreign beer brand (Miller Genuine
Draft) started in turkey in 2000.
• Kazakhstan’s first dark beer, “Karagandinskoe Dark”, was produced
in 2003.
• Kazakhstan’s first high-alcohol beer, “Karagandinskoe Strong”, was
produced in 2003.
• Turkey’s first canned draft beer, “Efes Pilsen Fıçı”, was introduced in
keg-shaped cans in 2004.
• Turkey’s first draft beer in keg-shaped glass bottles was introduced
in 2005.
• Russia’s first beer in transparent PET packaging was introduced in
2005.
• Turkey’s first ice beer, “Efes Ice”, manufactured with ice production
technique, was launched in 2006.
• Turkey’s first wheat beer, “Gusta”, launched in 2007.
• Kazakhstan’s first high alcohol premium beer, “Amsterdam
Navigator”, produced under license in the country, was launched in 2007.
• “Stary Melnik Iz Bochonka” makes its debut in Russia in 2007 as the first
draft beer presented in bottle and can forms.
• Turkey’s first coffee-flavored beer, “Efes Dark Brown”, was launched
in 2008.
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